Conclusion of the social media course 2010-2011

1. Social media conclusion « Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time? » [Nathaniel Hawthorne]

2. 2 billion internet users http://www.internetworldstats.com/

3. Trillion of web pages in 2009

4. social media landscape

5. Katie Laird – The social Media for business

8. brands used to control communication about them…

9. … due to their strategic position in the information flow Message

10. but we filled structural holes… Message

11. … which weakened brand voice... Message

12. … and empowered costumers ! Message

13. new communication  networking

14. [Social media for business]

15. [Social media for business]

16. [Social media for business]

17. [Social media for business]

18. [Social media for business]

19. [Social media for business]

20. [Social media for business]

21. you are here

23. become visible + +

25. how to prevent this?

26. listen

28. answer

29. join the conversation

30. Build your community

31. Define your community

32. Join your community networks etc.

33. Locate and contact its members

34. develop relationships with influencers

35. The Razorfish Social Influence Marketing Report

36. “ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html

37. “ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html Social medias Looks like as social as the web !

38. harness the mass!

39. Contribution System A method, usually internet-based, by which contributions are aggregated and automatically converted into something useful to them or others.

41. example of contribution systems

48. social tagging folks the mass of users to organize the mass of data onomy

51. Why people contribute?

52. I'm contributing?

53. Practical Solutions

54. Social Reward Many systems provide the benefits of interaction with others: being part of a community with a common interest, generating business prospects, playing, etc.

56. Self-expression

57. Altruism

58. Type of Contribution? [Harvard business review]

60. word of mouth

61. how to make them spread your message? [Social media for business]

62. Viral video "A viral video is one that becomes that become popular through the process of internet sharing, typically through video sharing websites and email" Wikipedia

65. insert viral emotions

66. So make it social!

67. ROI?

68. cost 0$

69. (incredibly) low barrier to entry Katie Laird – the social media for business

70. main cost is human resources

71. benefits

72. enterprise 2.0 "the use of emergent social software platforms within companies, or between companies and their partners or customers" [Mc Afee 2006]

74. "The Intranet tends to follow trends from the web, and social networking is no exception" [Nielsen Norman Group 2009]

75. "It's better to structure information according to how people use it, rather than what department owns it" [Jakob Nielsen 2009]

78. next stop: linked data on the web 2010: 24 billion triples! 2008 2009

79. data augmented documents

80. data augmented reality

81. enable applications to augment consumer reality and documents with YOUR DATA Open and link your data!