1. The market is "re-assessing" Facebook because of three things: 1) the rate
at which revenue growth is decelerating, 2) the impact of the shift to
mobile, and 3) the decline of the company's profit margin based on the
decision to invest more for future growth.
Read more: http://www.businessinsider.com/dear-facebook-employees-
heres-the-truth-about-your-stock-price-2012-8#ixzz29fkOUikl
Google Warns, 6 in 10 Will Leave Your Mobile-Unfriendly Site
Read more: http://www.marketingvox.com/google-warns-6-in-10-will-leave-your-
mobile-unfriendly-site-
051561/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink

2. • Those findings are from a Google survey conducted by
Sterling Research and SmithGeiger in July of just over
1,000 US smartphone Internet users. Fully 96% of
consumers reported they've encountered sites that
were clearly not designed for mobile devices. (Think of
a newspaper site that simply makes itself tiny to fit a
tablet screen. Painful.) 50% of people said that even if
they like a business, they will use them less often if the
website isn't mobile-friendly. Conversely, of those who
have visited a mobile-friendly site, 74% say they're
more likely to return.

3. • DudaMobile in February reported that nearly
20% of visits to small businesssites led to an
immediate call to the business (e.g. with click-
to-call), with some local businesses skewing
much higher (e.g., pizzerias at 32%, car
services at 27.8%). But businesses have to
earn that call with a mobile-friendly site that
puts that phone number above the fold and in
eyeshot.

4. • Google concludes from the new study that
non-mobile friendly sites actually damage a
company's reputation: 36% of respondents
said they felt like they've wasted their time by
visiting those sites, and 52% of users said that
a bad mobile experience made them less likely
to engage with a company.

5. • Almost half felt that a site that works poorly
on a smartphone indicates a company that
does not care about their business.

7. Let’s Break it Down:
“In their own words”…..
• Tap to call clearly visible above the fold, in
graphics, not just text.
• Large buttons/bars
• Easy access to information (1-2 clicks)
• Fits the screen
• Option to go to the full (non mobile) site
• Looks clean and efficient
• Search bar easy to find and use

8. HTML

9. WordPress

10. MAC

14. Resources:
• http://www.springbox.com/mobilizer/ : free
software that allows you to show what their site
would look like on a simulated mobile screen;
also great for taking “screenshots” of current
mobile sites
• http://www.xheader.com/: software that allows
creation of banners, graphics, headers (you
dictate the size you want to create) quickly and
easily without need of Photoshop, etc.
• http://mobileyourwebsite.com/ : QRCode
scanners free/paid apps by platform; great free
resources