Explores "the Creative Class" as a market demographic.

1. Creativity as CommodityMarketing the New Cool Presentation by Emily Broadwell

2. Synergy.

3. “The Creative Class” (Richard Florida)

10. “Indie” (Independent)

14. Down the Manhattan Under Bridge Overpass

17. “Independence means rebellion, risk, tenacity, innovation, and resistance to convention…even if it is reduced to a cliché, somebody watching that cliché will already be thinking about and planning ways in which that cliché can be reimagined. That is what it means to be indie.” -Kaya Oakes

18. Hipsters (n.): a subculture of men and women, typically in their 20’s and 30’s that value independent thinking, counter culture, progressive politics…. creativity, intelligence, and witty banter….[they] reject the culturally-ignorant attitudes of mainstream consumers. Hipster (n.): someone who listens to bands you’ve never heard of, wears ironic tee-shirts, and believes they are better than you. -Urban Dictionary

21. That’s right, Ladies. ZacEfron shops at Urban Outfitters.

22. $

24. “The Bohemian Index”

26. Denver, CO

27. New York, NY ?

28. Who wouldn’t?