Web Du Faceted Search V3 Alt

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epek

Presentation that I delivered at WebDu 09 Conference.

Design Unterhaltung & Humor Technologie

Is Google really the best way to search? A case study on faceted search Elizabeth Pek May 2009

Fairfax Digital UX Team Ken Vijay Tessie Richard ?? Could this be you? Melissa (alumni) Liz

SMX Conference Mar09: Source: HitWise. Own 94% of Australian Market Share

What we’ll discuss… ,[object Object],[object Object],[object Object],[object Object]

This integrated searching and browsing experience lets users begin with a simple keyword search , but then offers useful next steps and insights into the content and its organization . Peter Morville

Common Search Behaviour Taken from: Peter Morville’s presentation at IA Summit 2008 http://www.slideshare.net/morville/search-patterns

Buyers, sellers, car enthusiasts Dealer & display advertising 1.3M UBs / 24 Million PIs

Design constraints Ad requirements Databases New Cars Used Cars Medium Rectangle Ad

Design challenges Search suggest Starting point or

New car PIs Search results New car leads 60% 20% 6% 15% Used car PIs Search results Used car leads

Google-esque = 21% more PIs Drop downs Google-esque

Google-esque = 50% less leads Drop downs Google-esque

ute , wagon , vw , diesel , convertible , prado , wrx , xr6 , van , coupe , utes , 4wd , automatic , 4x4 , landrover , volkswagon , lpg , hatch , black, sport

60% 20% Google-esque 20% Drop-downs Hybrid

Hybrid = 20% more PIs Drop downs Google-esque Hybrid

Hybrid = 4% more leads Drop downs Google-esque Hybrid

Expert searcher Novice searcher No category knowledge High category knowledge

[object Object],[object Object],[object Object],Expert searcher Novice searcher No category knowledge High category knowledge

How do I do this mummy? Expert searcher Novice searcher No category knowledge High category knowledge

Finally, they’ve got faceted search! Now I can get on with it! Expert searcher Novice searcher No category knowledge High category knowledge

Least ready Learns interface No category knowledge High category knowledge Novice searcher Expert searcher Learns category Most ready

1. Use faceted search: people now expect it!

Analyse data to decide on: 4. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Users are humans 6. ,[object Object],[object Object]

References & resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elizabeth Pek email: [email_address] slides: http://www.slideshare.net/epek Thanks also to these contributors… ✪ James Fitzgerald: Senior Product Manager, Drive ✪ The UX Team & CSU ,[object Object],Photo Credits: http://www.flickr.com/photos/practicalowl/433659667/ http://www.flickr.com/photos/restlessglobetrotter/3351985546/ http://www.flickr.com/photos/nzdave/491410298/ http://www.flickr.com/photos/jek-a-go-go/3302981010/ http://www.flickr.com/photos/jjjohn/2387534678/sizes/o/ http://www.flickr.com/photos/chuckbiscuito/161971512/ http://www.flickr.com/photos/marzpiccys/2921326477/

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Web Du Faceted Search V3 Alt

1. Is Google really the best way to search? A case study on faceted search Elizabeth Pek May 2009

3. Fairfax Digital UX Team Ken Vijay Tessie Richard ?? Could this be you? Melissa (alumni) Liz

4. Content discovery = GOLD!

5. SMX Conference Mar09: Source: HitWise. Own 94% of Australian Market Share

7. What’s faceted search?

8. This integrated searching and browsing experience lets users begin with a simple keyword search , but then offers useful next steps and insights into the content and its organization . Peter Morville

9. Common Search Behaviour Taken from: Peter Morville’s presentation at IA Summit 2008 http://www.slideshare.net/morville/search-patterns

10. Narrow = New search

11.

12.

13. Case study: Drive.com.au

14. Buyers, sellers, car enthusiasts Dealer & display advertising 1.3M UBs / 24 Million PIs

15. The old search…

16. The old search…

17. Project Goals by 10% by 5%

18. Design constraints Ad requirements Databases New Cars Used Cars Medium Rectangle Ad

19.

20. Design challenges Search suggest Starting point or

21. Drop-downs

22. Google-esque

23. Results for both

24. 80% 20% Drop-downs Google-esque

25. New car PIs Search results New car leads 60% 20% 6% 15% Used car PIs Search results Used car leads

26. Google-esque = 21% more PIs Drop downs Google-esque

27. Google-esque = 50% less leads Drop downs Google-esque

28. ute , wagon , vw , diesel , convertible , prado , wrx , xr6 , van , coupe , utes , 4wd , automatic , 4x4 , landrover , volkswagon , lpg , hatch , black, sport

29. Search box not recognised!

30. Refine panel not obvious

31. Google-esque revised

32. Hybrid

33. 60% 20% Google-esque 20% Drop-downs Hybrid

34. Hybrid = 20% more PIs Drop downs Google-esque Hybrid

35. Hybrid = 4% more leads Drop downs Google-esque Hybrid

36. Are users ready for faceted search?

37. Expert searcher Novice searcher No category knowledge High category knowledge

38.

39.

40. How do I do this mummy? Expert searcher Novice searcher No category knowledge High category knowledge