2. • “Those routine occasions set apart from the
normal activity of daily life of a group of
people”
• Event management is the application
of project management to the creation and
development of festivals, events and
conferences.

3. Event management involves;
• studying the intricacies of the brand
• identifying the target audience,
• devising the event concept,
• planning the logistics
• coordinating the technical aspects before actually
launching the event.
Post‐event analysis and ensuring a return on
investment have become significant drivers for
the event industry

4. • Person who plans and executes the event.
• Often behind‐the‐scenes running the event.
• It is a multi‐dimensional profession.
• involved in planning and execution of the event,
• brand building, marketing and communication strategy.
• Expert at the creative, technical and logistical elements
that help an event succeed.
• This includes event design, audio‐visual production,
scriptwriting, logistics, budgeting, negotiation and, of
course, client service.

6. • LEISURE EVENTS
• CULTURAL EVENTS
• PERSONAL EVENTS
• ORGANIZATIONAL EVENTS

8. • Natural events (Wedding)
• Victorian period
• Advent of technological skills
• Greek roman gladiatorial games

9. • UNIQUENESS
• PERISHABILITY
• INTANGIBILITY
• RITUAL AND CEREMONY
• AMBIENCE AND SERVICE
• PERSONAL CONTACT AND INTERACTION
• LABOR INTENSIVENESS
• FIXED TIME SCALE

10. DATA COLLECTION
• ABOUT SIGNIFICANCE OF EVENTS
• PLANNING FACILITY AND SERVICE
• DEMAND FORCASTING

11. • Analytical/Critical thinking and problem solving
• Client/Customer service orientation
• Good negotiation skills
• Ability to work under pressure and meet
deadlines
• Teamwork, facilitation and co‐operation
• Planning, co‐ordination and organisation
• Good networking skills

12. • SOCIAL NEEDS
• ECONOMIC
• ORGANIZATIONAL
• POLITICAL
• STATUS
• PHILANTHROPIC
• CHARITABLE

13. • CURRENT
• FUTURE
• LATENT
• SUPRESSED

15. • VIP events
• Launches
• Corporate hospitality activities

16. • National Govt departments – tourism
• NTO
• EDUCATION INSTITUTIONS
• REGIONAL TOURIST OFFICES

17. • INTER LINKED ACTIVITIES
• ENTERTAINMENT
• REFRESHMENT
• EQUIPMENT
• PRODUCTION
• DISTRIBUTION
• VENUE & SERVICES

18. • EVENT MANAGEMENT CO.,
• PROCUCTION CO.,
• EVENT CATERING
• PARTY PLANNERS
• EXHIBITION CONTRACTORS
• TECHNICAL ADVICE & MULTIMEDIA CO.,

20. • COMMITMENT
• WORK
• EFFORT

21. • Making a start
• Getting organized
• Event feasibility
• Screening process
• Progressing idea

22. • What kind of activity
• Who will do tha (Individual vs Professional)
• Objectives
personal
leisure
cultural
organizational

23. Organize the organizers
A group (Existing group)
Advisors
Committee of 6 people
President
Operations officer
Finance
Marketing
Health, safety & legalities officer

24. • Technology and syastem F
• Ecconomic F
• Legal F
• Operational F
• Schedule F
• Market F
• Resource F
• Cultural F

25. COST BENEFIT ANALISIS
• Generating budget
• Estimating cost
• Controlling blow outs
• Finding extra finance

26. • Marketing screen
• Operations screen
• Financial screen

29. 1 Objectives and getting started
2 Planning
‐ operational
‐ finacial
‐ marketing
3 Organizing & preparing event
4 Implementing
5 Divestment

30. • Primary objective
• Detailed aims
Keep in mind the following
• Environment
• Stakeholders
• Circumstances
• Potential problems

31. Demand & operational planning
• Age group
• Place
• Time
• resources

32. Financial planning
• Financing
• pricing

33. Marketing plan
• Reasearch
• Internal & external marketing
• Public relations

34. 3 Organizing & preparing event
4 Implementing
5 Divestment

35. • Acivities
• Tiketing
• Enquiry
• Preparation
• deadlines

36. • Key activities
• ceremonies

37. • Collection & analysis of data
• Post event marketing evaluation & feedback

39. • Venue finding
• Event logistics & supply

40. • Location (short list them)
• It must satisfy event requirements
• First impression is vip
• Idea of food
• Licence
• Insurance
• booking

41. • Supply
• Transportation
• Distribution

42. • Catering
• Drink services
• Backdrop & staging
• Lightening
• Sound & communication
• Amenities & cleaning
• Creating ambience

45. • PRIMARY MARKET
• SECONDARY MARKET
• MARKET SEGMENTATION

46. • By means of media
• By opinion leaders
• Lead‐time
• Price
• Access factors
• Familiarity
• Personal enjoyment

47. AIDA principle
• Attention
• Interest
• Desire
• Action

48. • Objectives
• Systematic marketing planning
• Organizing
• Implementing
• Divestment (closedown)

49. 1. Statement of objectives
2. Analysis of environment, competitiors,
similar events
3. Summary of event products and services
4. Overview of target market
5. Marketing budget
6. Promotion. Public relation & ads (schedule)