This document compares the Facebook pages and engagement of Manchester United and FC Barcelona. It finds that as of May 25, 2011, Barcelona had slightly more Facebook fans than Manchester United, with over 15 million compared to over 14 million. It also analyzes post frequencies, types, engagement, and use of multimedia between April and May 2011. Barcelona's posts received slightly higher engagement and percentages of likes and comments than Manchester United's posts. Both clubs effectively used Facebook features to network and promote their players.

1. UEFA Champions League Facebook Showdown
vs.

2. Foreword
Scope:
• Only outside data captured (visible to everyone, no FB insights)
• Only international posts (language English (US), location Berlin)
• Post analysis: 60+ posts from May 16 and before
• Post frequency, post type distribution: All posts in April 2011
• Data published here is only valuable as directional information
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3. Number of Fans by May 25, 2011
million fans million fans
15,1 14,26 14,21 13,18
+5,9% +7,8%
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4. Number of Fans by May 25, 2011
Ranking by Fanpagelist.com
May 25, 2011
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5. Number of Fans
1:0
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6. Post frequency, post type distribution
during April 2011: 50 posts during April 2011: 89 posts
share of links among all posts: 82,0% share of links among all posts: 73,03%
video other photo
links
links
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7. Post frequency, post type distribution
Number of posts during April 2011 Share of links among posts in April 2011
Average from 16 sports related Facebook fanpages, including NBA, NFL (posts in January 2011), NHL, ESPN Soccernet,
Cristiano Ronaldo, David Beckham, Yahoo! Sports, Nike Football, Bayern Munich, FIBA, Vancouver 2010 (Feb 2010) and others.
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8. Post type distribution, post frequency
1:1
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9. Engagement with posts
percentage of fans that engaged percentage of fans that engaged
with each post (like, comment) with each post (like, comment)
0,294% 0,312%
61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16
Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fans
29,4% shown for illustration 31,2% shown for illustration
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10. Highest engaging posts
0,294% 0,312%
1,188% of fanbase liked and/or commented 1,658% of fanbase liked and/or commented
61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16
Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fans
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11. Engagement with posts
1:2
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12. Likes and comments
percentage of comments percentage of comments
with each post‘s feedback with each post‘s feedback
10,09% 13,86%
0,294%
61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16
Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fans
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13. Most commented posts (in relation to likes)
0,294% 0,312%
37,17% of feedback are comments
30,12% of feedback are comments
61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16
Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fans
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14. Likes and comments
1:3
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15. Posting content – sharing media
share of photos and share of photos among posts
videos among posts (no videos)
16,39% 9,4%
61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16
Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fans
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16. Media posts with most feedback
0,312%
0,656% of fanbase liked and/or commented
0,608% of fanbase liked and/or commented
61 posts analyzed between Apr 6 and May 7 64 posts analyzed between Apr 22 and May 16
Feedback ratio calculated on 14,36 mn fans Feedback ratio calculated on 13,68 mn fans
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17. Sharing media
2:3
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18. Networking within Facebook – exploiting FB features
16,39%
Likes 15 additional pages Likes 1 additional page
7 of those by FCB
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19. Networking within Facebook – exploiting FB features
16,39%
6 custom pages 4 custom pages
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20. Exploiting Facebook features
3:3
overtime
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21. Player activity on Facebook
Messi, Pique, Villa: approx. 17,5 million fans Rooney, Scholes, Ferdinand: approx. 6,7 million fans
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22. Embracing social media - fans
http://www.thefirstpost.co.uk/63091,news-comment,news-politics,croatian-referee-
gives-yellow-card-to-player-for-dying
http://www.guardian.co.uk/football/2011/apr/25/darron-gibson-quits-twitter-abuse
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23. Embracing social media - players
http://images.teamtalk.com/08/12/800x600/Red-card_1616371.jpg
http://deadspin.com/5804120/totally-anonymous-soccer-
player-sues-twitter-for-saying-ryan-giggs-had-an-affair
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24. Players in social media
4:3
in overtime
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25. Find more on Technology is our friend
Credits
Images from Facebook.com, Manchester Utd., FC Barcelona, thefirstpost.co.uk,
guardian.co.uk, deadspin.com, teamtalk.com
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