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Erik Ottmann Final Marketing 380 blog showcase

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E-Marketing for Golf

MarketingBusinessSports
1 of 17
E-Marketing Blog Showcase April 8, 2014
• I Love Golf! • Senior Marketing Major, graduating in May 2014 • Getting married in June • Currently writing/completing this assignment from Antwerpen (Antwerp), Belgium • Have lived in Reno my entire life • Began playing golf at the age of 7 • If I had to pick a favorite golfer, it would be Bubba Watson, because he has a hover-craft golf cart and has never taken a golf lesson in his life
I wasn’t kidding! He’s really got one!
See, Serious Face
A Blog About E-Marketing for Golf
• Company Websites (SEO) • Social Media (Twitter, Facebook,) • Viral Video Marketing (No Cup is Safe) • Customer Engagement (Fantasy Golf) • Sponsorship Promotion (Nike Viral Ads)
• 2,000,000 hits on day 1 • Viral Video marketing to promote new athlete • Creative Content: Nike used two of its sponsored athletes to create a viral video that people wanted to shared with others
• February 27, 2014 the PGA Tour launched their “Revamped” website • New features included simulcast live video feeds and updated scoring and tracking • Also improved the Fantasy Golf page and format • Two viral-video turned TV ad promotions for the update
• As part of the new website, the PGA tour restructured their fantasy golf page • Better, faster, more convenient, and more features than before • Used to drive traffic to the PGA site • Generates and fosters interest in players and tournaments • Customer/user engagement • My first week’s foursome did not do well (haha)
• Comparison of Web Analytics on March 11 and April 1, 2014 • Key differences • Page Rank: 7450 to 5562 • Time on Site: 4:03 to 4:12 • Subdomain Navigation: down 51% • Direct Link: up 72% • Conclusion: New web features are a success and drive more traffic to the site and have increased usage and TOS.
Erik Ottmann Final Marketing 380 blog showcase

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Erik Ottmann Final Marketing 380 blog showcase

  • 2.
  • 3. • I Love Golf! • Senior Marketing Major, graduating in May 2014 • Getting married in June • Currently writing/completing this assignment from Antwerpen (Antwerp), Belgium • Have lived in Reno my entire life • Began playing golf at the age of 7 • If I had to pick a favorite golfer, it would be Bubba Watson, because he has a hover-craft golf cart and has never taken a golf lesson in his life
  • 4. I wasn’t kidding! He’s really got one!
  • 6. A Blog About E-Marketing for Golf
  • 7. • Company Websites (SEO) • Social Media (Twitter, Facebook,) • Viral Video Marketing (No Cup is Safe) • Customer Engagement (Fantasy Golf) • Sponsorship Promotion (Nike Viral Ads)
  • 8.
  • 9.
  • 10.
  • 11. • 2,000,000 hits on day 1 • Viral Video marketing to promote new athlete • Creative Content: Nike used two of its sponsored athletes to create a viral video that people wanted to shared with others
  • 12.
  • 13. • February 27, 2014 the PGA Tour launched their “Revamped” website • New features included simulcast live video feeds and updated scoring and tracking • Also improved the Fantasy Golf page and format • Two viral-video turned TV ad promotions for the update
  • 14.
  • 15. • As part of the new website, the PGA tour restructured their fantasy golf page • Better, faster, more convenient, and more features than before • Used to drive traffic to the PGA site • Generates and fosters interest in players and tournaments • Customer/user engagement • My first week’s foursome did not do well (haha)
  • 16. • Comparison of Web Analytics on March 11 and April 1, 2014 • Key differences • Page Rank: 7450 to 5562 • Time on Site: 4:03 to 4:12 • Subdomain Navigation: down 51% • Direct Link: up 72% • Conclusion: New web features are a success and drive more traffic to the site and have increased usage and TOS.