There is no doubt about it: A variety of methods which are easy to access can make R a valuable tool for plenty application scenarios in business, e.g. optimizing sales campaigns by scoring potential customers, predicting machine failures with patterns from sensor data or forecasting weather conditions in order to have some guidance for the trade and supply of energy. The knowledge in these kinds of scenarios has emerged from the young discipline of data science and is based on contemporary methods of data mining and predictive analytics.
At the same time there are many more application scenarios for R which are not directly connected to data science but are substantially impacted by classical analytics used in business and particularly in industry, for example in process controls, process validation or cyclic reports. Even though R has reached incredible popularity for data science methods, companies still struggle to make R accessible for their classical analytics.
The talk will highlight the differences of data science and classical analytics and reveal the underrated potential of R in business processes which are dominated by a particular software. Furthermore, the talk will give an outlook for R in the field of analytics.