Motorsports Marketing

Eo1 Solutions Corporation
We Focus on Solutions!

Motorsports
2011
e o1

e o1 Eo1 Solutions Corporation

Statement of Confidentiality and
Non–Disclosure

This document contains proprietary and
confidential information. All data submitted is
provided in reliance upon its consent not to use or

Eo1 Solutions is disclose any information contained herein
except in the context of its business dealings

getting outside with Eo1 Solutions Corporation.

the lanes of The recipient of this document agrees to inform
present and future employees of Eo1 Solutions

motorsports who view or have access to its content of its
confidential nature.

The recipient agrees to instruct each employee
that they must not disclose any information
concerning this document to others except to the
extent that such matters are generally known to,
and are available for use by, the public.

The recipient also agrees not to duplicate or
distribute or permit others to duplicate or
distribute any material contained herein without
Eo1 Solutions express written consent.

Eo1 Solutions retains all title, ownership and
intellectual property rights to the material and
trademarks contained herein, including all
supporting documentation, files, marketing
material, and multimedia.

Eo1 will provide your company with immediate access to over

90 million consumers
a demographic where 72% exhibit brand loyalty.

The Race Fan to Brand Relationship
Racing is the only sports brand that thrills fans and creates a powerful connection through
traditional values they admire, and race fans have proven to be the most loyal of all sports
fans in supporting the companies and product lines that sponsor their favorite sport.

UNDUPLICATED
SPORT
• Speed & Power
SHARED VALUES
RACING
+ = FANS
• Regular People
• Edge of Seat Action • Honorable and Down to Earth
• Play Never Stops • Genuine
• Daring/Courageous • Sense of Belonging
• Skillful and Intense
Competition
• Thrilling & Exciting
Entertainment


Racing fans are loyal
• 86% of fans believe racing requires Marketing Partners.

• 84% of fans believe drivers could not run their cars without
Marketing Partners.

• Over 50% of employees will attend and support races to support
“THEIR” team.

• Motorsport fans demonstrate a 72% loyalty factor to sponsor’s brands.

• Nearly 80% of fans know which companies support motorsports.

• 92% of fans support products and services which support motorsports

• Motorsports fans are more likely to purchase marketing partners’
products than other professional sports, doubling that of the NFL
(36%), NBA (38%), and Major League Baseball (38%).

• 44% of fans have actually switched brands to support racing
marketing partners.

• 75% of fans return to later motorsports events.

• Racing fans understand the need and role of Marketing Partners.

• “Racing drivers could not run their cars without marketing support.”
(86%)

• “Racing drivers use the products they endorse.” (72%)

• “I support Motorsport brand partners more than partnerships of
other sports.” (55%)


How can Motorsports Marketing
benefit your business?
• Increased visibility
• Improved revenue
• Improved employee morale
• Potential tax breaks / advertising write-offs
Myth:
Have you ever passed a trailer carrying a racecar on the road? Did it
catch your eye? The attention received while transporting a motorsports All that you receive in return for sponsoring
car and crew to a race is tremendous. Let’s park the same car in front of the team is your company’s name on the car.
your business; thereby granting you the opportunity to witness the
increase in visibility.

During the average race season, tens of thousands of miles are logged
traveling on major highways across the United States. With your brand
attached to the show car and hauler, your company has gained roughly
$76,000 in advertisement value.

Motorsports improves company morale and loyalty. Employees and their
children would greatly appreciate simple displays of the corporate brand
and a race team’s name on giveaway items such as business cards,
coffee mugs and polo shirts, as well as outings and/or tickets to racing
events. These can be very fun, family-friendly offerings.

T-shirts, hats and driver autograph cards possessing your identity are an
extension of your company brochures and advertisements. For example,
an image of the car – with your brand identity - can be placed on the
back of your business cards, thus extending your presence and affiliation.
Adding a t-shirt promotional (10K given away in the course of a year) will
generate an extra $120K of advertisement.

The average team receives approximately 250 mentions during a
television broadcast; with 3 mentions equating to an approximate
investment of $17,000. While one minute of in-focus time realizes
between $9,000 to $10,000 of ad time.


Eo1 Solutions campaigns within the following motorsport organizations:


The Sprint Cup Series, NASCAR’s most popular racing series, was previously known as the
Winston Cup Series while leasing the naming rights to R. J. Reynolds Tobacco Company. A similar
deal was made with Sprint Nextel Corporation in 2004, prompting the name change. The series holds
strong roots in the Southeastern United States with half of its 36-race season in that region;
extending its appeal to the international motorsport fan base with races held in Canada, Mexico,
Japan and Australia. The Daytona 500, its most prestigious race, had a U.S. television audience of
about 16 million viewers in 2009. This is the most popular motorsports event throughout the United
States for marketing partners and fans alike.

The season is divided into two segments. After the first 26 races, the 10 highest ranked drivers, plus the two drivers with the most race wins who are
ranked from 11th through 20th in points, are seeded based on their total number of wins and compete in the last 10 races with the difference in points
greatly minimized. This is called the Chase for the Championship. The Drivers’ Champion is determined by a point system where points are given
according to finishing placement and laps led. This playoff-type period determines the annual champion, sharing the spotlight with the likes of the
current five time champion Jimmy Johnson, the legendary Dale Earnhardt, Sr. and his son Dale Jr. (the most polarizing and marketable figure in
motorsports), and other notable mentionable drivers.

MEDIA COVERAGE SPONSORSHIP AND LOYALTY

• Television: FOX - (broadcasting all 36 events) • NASCAR is #1 in fan brand loyalty - fans are 3 times as likely as
• Average of more than 800,000 viewers tuned in per event non-fans to try and purchase NASCAR sponsors’ products and
• #1 rated motorsports series services.

• Radio: SIRIUS XM Radio and Motor Racing Network (MRN) • Half of NASCAR fans say that during tough economic times, they
will continue to support NASCAR sponsors more than other brands
• Internet: NASCAR.COM, offering news and statistics, as well as live because of the commitment they show to the sport.
streaming video and other rich multimedia content

• Licensed Publications: “NASCAR Illustrated”, “NASCAR Pole
Position”, “The Sporting News NASCAR Preview”, and the
“NASCAR Official Member Magazine”


2011 SPRINT CUP SCHEDULE
2/12/2011 Budweiser Shootout 7/9/2011 Kentucky Speedway
Daytona International Speedway
2/17/2011 Gatorade Duel 1 7/17/2011 New Hampshire Motor Speedway
2/20/2011 Daytona 500 7/31/2011 Brickyard 400
Daytona International Speedway Indianapolis Motor Speedway
2/27/2011 Phoenix International Raceway 8/7/2011 Pocono Raceway
3/6/2011 Las Vegas Motor Speedway 8/14/2011 Watkins Glen International
3/20/2011 Bristol Motor Speedway 8/21/2011 Michigan International Speedway
3/27/2011 Auto Club Speedway 8/27/2011 Bristol Motor Speedway

4/3/2011 Martinsville Speedway 9/4/2011 Atlanta Motor Speedway
4/9/2011 Texas Motor Speedway 9/10/2011 Richmond International Raceway
4/17/2011 Talladega Super Speedway 9/18/2011 Chicagoland Speedway
4/30/2011 Richmond International Raceway 9/25/2011 New Hampshire Motor Speedway
5/7/2011 Darlington Raceway 10/2/2011 Dover International Speedway
5/15/2011 Dover International Speedway 10/9/2011 Kansas Speedway
5/21/2011 All-star Races 10/15/2011 Charlotte Motor Speedway
Charlotte Motor Speedway
5/29/2011 Charlotte Motor Speedway 10/23/2011 Talladega Superspeedway
6/5/2011 Kansas Speedway 10/30/2011 Martinsville Speedway

6/12/2011 Pocono Raceway 11/6/2011 Texas Motor Speedway
6/19/2011 Michigan International Speedway 11/13/2011 Phoenix International Raceway
6/26/2011 Infineon Raceway 11/20/2011 Homestead-Miami Speedway
7/2/2011 Daytona International Speedway


The Nationwide Series is a stock car racing series owned and operated by NASCAR. It is promoted as
NASCAR’s “minor league” circuit, and a proving ground for drivers who wish to step up to the
organization’s “big leagues”; the Sprint Cup circuit. Nationwide Series races are frequently held in the
same venue as, and a day prior to, the Sprint Cup race scheduled for that weekend, encouraging fans
to attend both events.

The series was previously called the NASCAR Busch Series, due to partnership with Busch Beer;
aligned with Nationwide Insurance as the title sponsor beginning with the 2008 season.


• Television: • NASCAR is #1 in fan brand loyalty - fans are 3 times as likely as
• ESPN has the broadcasting rights to 33 races non-fans to try and purchase NASCAR sponsors’ products and
• ABC will broadcast 4 events services.
(Las Vegas, Iowa, Charlotte, Michigan)
• SPEED Channel has the rights to the Spring Richmond race • Nearly 4 out of 5 avid NASCAR fans agree that NASCAR Camping
(2 Million Viewers according to Nielson) World Truck Series team sponsors are just as important as NASCAR
• #3 rated motorsports series on cable television Sprint Cup Series team sponsors.

• Radio: SIRIUS XM Radio and Motor Racing Network (MRN) • Half of NASCAR fans say that during tough economic times, they
will continue to support NASCAR sponsors more than other brands
• Internet: NASCAR.COM, offering news and statistics, as well as live because of the commitment they show to the sport.
streaming video and other rich multimedia content



2011 NATIONWIDE SERIES SCHEDULE
2/19/2011 DRIVE4COPD 300 7/23/2011 Federated Auto Parts 300
Daytona International Speedway Nashville Superspeedway
2/26/2011 Bashas’ Supermarkets 200 7/30/2011 Kroger 200 / Lucas Oil Raceway at Indianapolis
Phoenix International Raceway
3/5/2011 Las Vegas 300 8/6/2011 U.S. Cellular 250 / Iowa Speedway

3/19/2011 Scotts Turf Builder 300 / Bristol Motor Speedway 8/13/2011 Zippo 200 at The Glen
3/26/2011 Stater Bros. 300 / Auto Club Speedway 8/20/2011 NAPA Auto Parts 200
Circuit Gilles Villeneuve - Montreal, QB
4/8/2011 O’Reilly Auto Parts 300 / Martinsville Speedway 8/26/2011 Food City 250
4/16/2011 Aaron’s 312 9/3/2011 Atlanta 300
Talladega Super Speedway
4/23/2011 Nashville 300 / Nashille Speedway 10/1/2011 Dover 200
4/29/2011 BUBBA burger 250 10/8/2011 Kansas Lottery 300
Richmond International Raceway
5/6/2011 Royal Purple 200 / Darlington Raceway 10/14/2011 Dollar General 300
5/14/2011 Heluva Good! 200 / Dover International Speedway 11/5/2011 O'Reilly Auto Parts Challenge
5/22/2011 Iowa 250 / Iowa Speedway 11/12/2011 Wypall 200
5/28/2011 Charlotte 300 11/19/2011 Ford 300 / Homestead – Miami Speedway
6/4/2011 Chicagoland 300 / Chicagoland Speedway 10/1/2011 Dover 200

6/18/2011 Michigan 250 10/8/2011 Kansas Lottery 300
6/25/2011 Bucyrus 200 / Road America 10/14/2011 Dollar General 300

7/1/2011 Subway Jalapeno 250 11/5/2011 O'Reilly Auto Parts Challenge
Powered By Coca-Cola - Daytona International Speedway
7/8/2011 Kentucky 300 11/12/2011 Wypall 200
7/16/2011 New England 200 / New Hampshire Motor Speedway


The NASCAR Camping World Truck Series is all about tough, powerful and durable trucks. This
exciting, aggressive, side-by-side racing brings thrills to our most passionate fans. The unique
nature of racing trucks, the combination of veteran and up-and-coming drivers, and the down-to-earth
feel of the series all create a property that avid NASCAR fans can call their own. NCWT is the third
highest rated motorsports series on cable television (trailing NASCAR Sprint Cup Series and
NASCAR Nationwide Series) and has an average of 30,000+ attendees at each NASCAR Camping
World Truck Series race, with multiple events attracting nearly 50,000 or more. The 2009 season was
the most viewed season in SPEED network history, with an average of more than 800,000 viewers
tuned in per event.

FAN BASE DEMOGRAPHICS

• Fan Base Size: Half of all NASCAR fans are fans of the NASCAR Camping World Truck Series.
• Gender: 63% male / 37% female
• Age: 46% of NASCAR Camping World Truck Series fans are 18-44.
• Income: 38% of NASCAR Camping World Truck Series fans earn $50,000+ annually.
• Family: 36% of NASCAR Camping World Truck Series fans have children under the age of 18.
• Geographic Distribution: NASCAR Camping World Truck Series fans live in regions that mirror the U.S. population.


• Television: SPEED - home of live NASCAR Camping World Truck • NASCAR is #1 in fan brand loyalty - fans are 3 times as likely as
Series racing (broadcasting all 25 events in 2010) non-fans to try and purchase NASCAR sponsors’ products and
• Average of more than 800,000 viewers tuned in per event services.
• #1 rated motorsports series on SPEED
• #3 rated motorsports series on cable television • Nearly 4 out of 5 avid NASCAR fans agree that NASCAR Camping
World Truck Series team sponsors are just as important as NASCAR
• Radio: SIRIUS XM Radio and Motor Racing Network (MRN) Sprint Cup Series team sponsors.

• Internet: NASCAR.COM, offering news and statistics, as well as live • Half of NASCAR fans say that during tough economic times, they
streaming video and other rich multimedia content will continue to support NASCAR sponsors more than other brands
because of the commitment they show to the sport.


2011 CAMPING WORLD TRUCK SERIES SCHEDULE

2/18/2011 NextEra Energy Resources 250 8/6/2011 Pocono Mountains 125 / Pocono Raceway
2/25/2011 Lucas Oil 150 8/20/2011 VFW 200 / Michigan International Speedway
3/12/2011 Too Tough To Tame 200 / Darlington Raceway 8/24/2011 O'Reilly 200
4/2/2011 Kroger 250 / Martinsville Speedway 9/2/2011 Atlanta 200
4/22/2011 Nashville 200 / Nashille Speedway 9/16/2011 Chicagoland 225
5/13/2011 Dover 200 / Dover International Speedway 9/24/2011 New Hampshire 175
5/20/2011 North Carolina Education Lottery 200 / Charlotte Motor Speedway 10/1/2011 Built Ford Tough 225 / Kentucky Speedway
6/4/2011 O’Reilly Auto Parts 250 / Kansas Speedway 10/15/2011 Las Vegas 350 / Las Vegas Speedway
6/10/2011 WinStar World Casino 400k / Texas Motor Speedway 10/22/2011 Talladega 250
7/7/2011 Kentucky 225 10/29/2011 Kroger 200 / Martinsville Speedway
7/16/2011 Lucas Oil 200 / Iowa Speedway 11/4/2011 WinStar World Casino 350k
7/22/2011 Nashville 200 11/18/2011 Ford 200
7/29/2011 AAA Insurance 200


Regional stock car racing series owned and operated by the NASCAR; held at oval tracks ranging
from 1/3 to 1 mile in length and on two road courses, 1.53 and 2.45 miles in length. Most races are
stand-alone events (i.e. not in conjunction with other NASCAR touring series) but there are three race
weekends that are in combination with the NASCAR Sprint Cup series. Many of the drivers on the
series are gaining experience with the hopes of moving up to one of the major NASCAR series,
however some of the drivers are right at home in the series and have no plans of moving on. The
series is not only developmental for drivers (including Joey Logano, Martin Truex, Jr., Ricky Craven,
Mike McLaughlin, Austin Dillon, Trevor Bayne, Brian Ickler, Ricky Carmichael and Ryan Truex), but for
crew members (such as Greg Zipadelli and Marc Puchalski) and officials, as well. Additional
appeal to this series is the lowered age requirement to 15.

MEDIA COVERAGE

• Television: SPEED - home of live NASCAR Camping World Truck Series racing (broadcasting all 25 events in 2010)
• Average of more than 800,000 viewers tuned in per event
• #1 rated motorsports series on SPEED
• #3 rated motorsports series on cable television

• Radio: SIRIUS XM Radio and Motor Racing Network (MRN)

• Internet: NASCAR.COM, offering news and statistics, as well as live streaming video and other rich multimedia content

• Licensed Publications: “NASCAR Illustrated”, “NASCAR Pole Position”, “The Sporting News NASCAR Preview”, and the “NASCAR Official
Member Magazine”


2011 K & N SERIES SCHEDULE

2/24/2011 Phoenix 7/10/2011 Monroe
Phoenix International Raceway Evergreen Speedway
3/26/2011 Greenville 7/15/2011 New England 125
Greenville Pickens Speedway New Hampshire Motor Speedway
4/16/2011 Roseville 7/23/2011 Columbus
All American Speedway Columbus Motor Speedway
4/16/2011 South Boston 7/24/2011 Portland
South Boston Speedway Portland International Raceway
4/28/2011 Richmond 8/6/2011 Colorado
Richmond International Raceway Colorado National Speedway
4/30/2011 Miller 8/13/2011 Montana
Miller Motorsports Park Montana Raceway Park

5/21/2011 Iowa 9/3/2011 Spokane
Iowa Speedway Spokane County Raceway
6/4/2011 Bowman Gray 9/5/2011 Greenville
Bowman Gray Stadium Greenville Pickens Speedway
6/11/2011 Gresham 9/23/2011 New Hampshire 125
Gresham Motorsports Park New Hampshire Motor Speedway
6/11/2011 Bullring 9/30/2011 Sunoco 150
The Bullring at Las Vegas Motor Speedway Dover International Speedway
6/18/2011 Langley 10/15/2011 Roseville
Langley Speedway All American Speedway
6/25/2011 Infineon 11/12/2011 Phoenix
Infineon Raceway Phoenix International Raceway
7/2/2011 Irwindale
Toyota Speedway


The ARCA (Automobile Racing Club of America) is an Elite and Premier racing series, widely
accepted in the motorsports community as the premier sister series to NASCAR, often time described
as its development league. While the cars and motors are identical, rules in the ARCA Series are
designed to keep the cost of competition just a fraction of that in NASCAR.

The ARCA Series visits 11 of the top 50 US TV markets – including 3 of the top 5 with races scheduled
as companion events to the elite NASCAR divisions eight times in 2011, offering marketing partners
a huge bang for the buck. ARCA Series races are broadcast nationally and internationally, both on
television and over the Internet. In 2010 and 2011, ten speedway races will be televised live or same
day on SPEED in over 79 million homes in North America. There are a total of 20 races per season
with 6 of those on Super Speedway tracks and 10 are televised events.

FAN BASE DEMOGRAPHICS MEDIA COVERAGE

• Gender: 66% male/34% female • Television: SPEED Channel – distributed to 17 states, 37 countries
and 5 continents
• Age: adults, ages 25–54 • #2 rated series on SPEED TV
• Broadcasts 10 of 19 races
• Income: Average $30k – 49k • 10 million viewers annually (Average of more than 461,000 viewers
tuned in per event)
• Family: 64% are married / 40% have children under 18
• Radio: ARCA Racing Network
• Geographic Distribution: ARCA Series fans live in regions that mirror
the U.S. population – very strong in the South & Midwest • Internet: ARCARACING.COM, offering news and statistics, as well as
live streaming video and other rich multimedia content


2011 ARCA RE/MAX SERIES SCHEDULE

2/12/2011 Lucas Oil Slick Mist 200 7/16/2011 Prairie Meadows 200 / Iowa Speedway
4/15/2011 3 Amigos 250 7/28/2011 Ansell Protective Gloves 200 / Lucas Oil Raceway
Talladega Superspeedway
5/1/2011 Kentuckiana Ford Dealers 200 / Salem Speedway 8/6/2011 Pennsylvania ARCA 125 / Pocono Raceway

5/15/2011 Menards 200 / Toledo Speedway 8/21/2011 Allen Crowe 100 / Illinois State Fairgrounds

5/22/2011 Garden State 150 / New Jersey Motorsports Park 8/26/2011 Madison ARCA 200 / Madison Int’l Speedway

6/4/2011 The Messina Wildlife Animal Stopper 150 9/5/2011 Southern Illinois 100 / DuQuoin State Fairgrounds
Chicagoland Speedway

6/11/2011 Pocono ARCA 200 / Pocono ARCA 200 9/17/2011 Kentuckiana Ford Dealers ARCA Fall Classic by Fed-
Pocono Raceway erated Car Care / Salem Speedway
6/17/2011 The RainEater Wiper Blades 200 / Michigan Int’l Speedway 10/7/2011 Kansas ARCA 150 / Kansas Speedway

6/25/2011 The RainEater Wiper Blades 200 / Michigan Int’l Speedway 10/26/2011 Toledo ARCA 200 /Toledo Speedway


The IZOD IndyCar Series is the premier level of American open wheel racing. The series was founded by
Indianapolis Motor Speedway owner Tony George, and began in 1996. Sanctioned by IndyCar. Home of the
Indianapolis 500.

FAN BASE DEMOGRAPHICS 2011 IZOD INDY CAR SERIES SCHEDULE

• Gender: 68% male / 32% female (33% of most avid fans are 3/27/2011 Streets of St. Petersburg
women) 4/10/2011 Barber Motorsports Park
• Age: 73% of IRL fans are 25-54
• Education: 63% have attended or graduated from college 4/17/2011 Streets of Long Beach
• Income: Average income is $75,000 per annum
5/1/2011 Streets of Sao Paulo, Brazil

MEDIA COVERAGE 5/29/2011 Indianapolis Motor Speedway

6/11/2011 Texas Motor Speedway
• Television:
• VERSUS broadcasts 12 races
• ABC broadcast (partnering with ESPN) 5 races, including the 6/19/2011 The Milwaukee Mile
2011 Indianapolis 500 Mile Race (for the 47th consecutive year)
6/25/2011 Iowa Speedway
• Average of 366,000 viewers tuned in per event in 2010
7/10/2011 Streets of Toronto
• Radio: Live Broadcast on IMS Radio Network, SIRIUS and XM 7/24/2011 Edmonton City Centre Airport
Channel 94
8/7/2011 Mid-Ohio Sports Car Course
• Internet: INDYCAR.COM, offering news and statistics, as well as 8/14/2011 New Hampshire Motor Speedway
live streaming video and other rich multimedia content
8/28/2011 Infineon Raceway

9/4/2011 Streets of Baltimore

9/17/2011 Twin Ring Motegi, Japan
10/2/2011 Kentucky Speedway

10/16/2011 Las Vegas Motor Speedway


The Lucas Off Road Racing Series is the evolution of the long-standing support of short course racing by
Forrest Lucas and Lucas Oil. Steeped in the Midwest tradition of short course off road racing infused with a
West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to
challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: Truck racing meeting the venues of
motorcross.

2011 LUCAS OIL OFF-ROAD RACING SERIES SCHEDULE
ROUND DATE VENUE
1 March 19 Firebird Raceway, Phoenix, AZ
2 March 20 Firebird Raceway, Phoenix, AZ
3 April 16 Speedworld Off Road Park, Surprise, AZ
4 April 17 Speedworld Off Road Park, Surprise, AZ
5 May 21 Glen Helen Raceway, San Bernardino, CA
6 May 22 Glen Helen Raceway, San Bernardino, CA
7 June 25 Miller Motorsports Park, Tooele, UT
8 June 26 Miller Motorsports Park, Tooele, UT
9 August 6 Glen Helen Raceway, San Bernardino, CA
10 August 7 Glen Helen Raceway, San Bernardino, CA
11 September 24 Speedworld Off Road Park, Surprise, AZ
12 September 25 Speedworld Off Road Park, Surprise, AZ
13 November 5 Las Vegas Motor Speedway, Las Vegas,
14 November 6 Las Vegas Motor Speedway, Las Vegas,
15 December 10 Firebird Raceway, Phoenix, AZ
OFF ROAD CHALLENGE CUP December 11 Firebird Raceway, Phoenix, AZ


The Traxxas TORC Series - The Off Road Championship, is the fastest, most punishing short course
racing series on the planet. TORC events are packed with flag-to-flag fender banging as drivers push the
limits over whoop and jump filled natural terrain racetracks. Off-road racing fans come from far and wide
to experience this most challenging form of high-octane competition and once they taste TORC for the first
time they’ll be hooked for life.

2011 TRAXXAS-TORC SERIES SCHEDULE
ROUND DATE TRACK LOCATION
1 05/28/2011 Red Bud MX Buchanan, MI
2 05/29/2011 Red Bud MX Buchanan, MI
3 06/18/2011 Crandon Off Road Crandon, WI
5 06/26/2011 Pikes Peak Hillclimb Colorado Springs, CO
6 07/22/2011 Charlotte Motor Speedway Concord, NC
7 07/23/2011 Charlotte Motor Speedway Concord, NC
8 08/13/2011 Bark River Off Road Bark River, MI
9 08/14/2011 Bark River Off Road Bark River, MI
12 09/15/2011 Chicagoland Speedway Joliet, IL
13 10/15/2011 Cycle Ranch Floresville, TX


Highest level of brand
Captive audience of loyalty of ALL professional
90 million consumers! athletic organizations (72%)

“The sheet metal of a NASCAR
race car is one of the most
valuable properties in
U.S. marketing.”

Why Motorsports Nielsen Media Research

Excellent return on
Exposure, Marketing?
Participation,
Involvement &
Investment!

“Racing sponsorship is the best buy in
marketing. The combination of awareness,
favorability and effectiveness is unparalleled
Half of NASCAR fans, 45 million, in the sports world or anywhere else.”
state “during tough economic times,
they will continue to support NASCAR Larry DeGaris, Former Director
sponsors more than other brands be- Center for Sports Sponsorship
cause of the commitment they show James Madison University
to the sport.”

Ipsos, 52009 ESPN Sports Poll,
a service of TNS


Why Choose Eo1 Solutions?
As a brand counselor and communications partner, Eo1 Solutions can leverage the full equity of each client’s brand, utilizing their lifestyle, sports
and entertainment assets to engage consumers and foster brand relationships that drive business growth. Eo1 Solutions 360˚ approach compliments
clients within professional sports leagues; beginning with motorsports. Within the world of automotive racing, Eo1 aligns and represents competitors
within NASCAR, ARCA, USAC, IRL, etc., where the focus includes support in such areas as client management, personal brand development,
licensing endorsements, community relations and image management. Eo1 is always looking for ways to partner the client(s) with business entities in
a way that results as a win for all involved.

The following are solutions that differentiate Eo1 Solutions from other Sport Marketing and Management Firms. Our ability to facilitate these
solutions, and provide access to a wealth of resources via our “360˚” approach, creates a greater return on investment, exposure, engagement,
participation and involvement.

SPORTS MARKETING & MANAGEMENT PUBLIC RELATIONS
• Client Management • Press Release Creation / Distribution
• Contract Negotiations • Media Training, Image and Crisis Management
• Funding Acquisition & Management • Media Relations
• Driver Development Program • Media Generation/Exposure (Radio, TV, Print, Digital)
• Community Affairs and Outreach
• Customer Hosting/Hospitality

MARKETING
• Channel Partnerships
• Brand Development
• Digital Marketing (Facebook, Twitter, Youtube,
• Website, Search Engine Optimization (SEO),
Bloggers)
• Guerilla Marketing
• Advertising (Product Placement, Physical & Digital)
• Relationship Marketing
• Video/DVD Creation and Replication


Eo1 Solutions recognizes the long-term viability of any business is dependent upon its association with the consumer and the community at large.
In the 21st century, corporate and civic responsibilities play a vital role in establishing and maintaining these affiliations. Community affairs is much
greater than a typical public relations campaign as outreach efforts extend into more intricate issues existing within multiple demographics
(i.e. cultural, gender, race, political, etc.), thereby erecting an architecture of bridging gaps and strengthening customer/client relationships.

Eo1 Solutions Community Affairs and Outreach business model operates from a position of influence, utilizing years of experience and established
connections within the realms of media, politics, civics, and charity to facilitate a larger appeal for the client(s). The goal is to extend the client(s)
voice, increase a global platform and invite new alliances within select industry and the global communities. Community affairs and outreach goes
beyond positive external benefits as results implicate internal morale and productivity improvement. Realizing the full potential of an effective
community affairs and outreach efforts create sustained, long-term 360˚ solutions.

Commitment to our Marketing Partners

Eo1 Solutions is committed to a platinum 360˚ development, execution, promotions and Myth:
hospitality campaign, for every marketing partner – regardless of participation level.
Providing sponsorship is simply
To develop a successful campaign, Eo1 relies greatly on the brand demographic, corporate
too expensive.
culture, initiatives and philosophy of potential marketing partner’s. Through these ingredients,
the integration of the proven, effective, high yielding and loyal fan base of the motorsports
industry is more than appropriate; in association with traditional, current marketing and Not true!
advertising efforts.
You determine your level of involvement –
None of the above is relevant without a well positioned plan of execution. This is when the Eo1 Solutions will create a campaign ensuring
360˚ approach will prove valuable. Beginning with a viable, diverse and flexible public your GREATEST level of success.
relations message; utilizing traditional, digital and social mediums to ensure success.
The utilization of advertisement, product placement, channel partnerships, guerilla and
relationship marketing are equally essential.

Eo1 Solutions understands the importance of hospitality to employee loyalty and morale, corporate posturing and the courtship of potential clients/
partners. The value of hospitality, in motorsports, is greater than any other professional athletic organization. Eo1 grants access to pit row, the
garage area and drivers; occasionally creating opportunities to be an honorary pit crew member – FULL ACCESS.

Regarding promotions, Eo1 Solutions has a myriad of offerings increasing brand visibility and presence. The traditional display (race and show car,
hauler, uniforms, garage / pit area signage, hero cards, etc) is a given. However, Eo1’s access includes the likes of racing simulators, contests,
community affair and outreach initiatives, die cast and other means of licensing.

Partnering with Eo1 Solutions, and their 360˚ approach, enables an extraordinary experience ensuring a substantial return on exposure,
participation, involvement and investment via the established 90 MILLION CUSTOMERS; who are 72% loyal to brands who support their sport.


What types of funding opportunities are there?
A billboard at Michigan International Speedway, for ONE weekend, will cost you roughly $75,000...and it is not the focus of the race. After the event,
the signage is removed and was only seen by the venue spectators. Whereas the same brand identity displayed on the car will be viewed by
millions via Speed Channel, ESPN or FOX, depending on the selected event(s) and hands-on spectators. For Instance, Speed has an audience of
120 million viewers – with an annual increase of 38%.
Title Partner possesses the most visible marketing/advertisement position, with branding placement on racing and show car, transporter, team
equipment, uniforms, banner display in pit area, etc. In addition, the “Marketing Partner” name/brand is title of race car/team in all media and press
releases, website link and television interviews; inclusion in fan club promos, official team merchandise and hero cards. Further opportunities
include a complimentary driver/car appearance at marketing partners’ location per event; complimentary pit passes per partnered event;
hospitality/client entertaining, booth space at events; full rights to driver and car use in advertising and merchandise.

1. Advertising
The car’s main design is based around your company logo, the hood, quarter and TV panel will all have your logo vibrantly positioned. The
transporter driving, across the country, will be designed with your logo associating to the race team and the driver. All uniforms will be displayed
with your logo; as well as promotional items. During television broadcast, newspaper articles, interviews, newsletters and internet
communications - the car and driver are always associated with the marketing partners’ name.


2. The Driver
The driver on a race team is like a quarterback or a pitcher. A marketable driver is one with high character, an inviting personality, and
camera friendly and approachable. Your campaign will be designed with your logo associating to the race team and the driver. All uniforms will
be displayed with your logo; as well as promotional items. During television and radio broadcast, newspaper articles, interviews, newsletters and
internet communications - the car and driver are always associated with the marketing partners’ name, well spoken and with a need for speed.
The drivers’ priority is to provide the greatest yield on and off the race track through preparation, great equipment and resources, autograph
sessions, employee engagement, meet-and-greet and car displays. These are a few ways you may utilize your spokesperson as they become
the face of your company, much like Michael Jordan and Hanes®.

3. Signage
Basic signage to appear on the racecar will be provided at no charge. This includes
all letters and numbers for your signs. If you are interested in incorporating pictures,
logos or other advertising signage, it will be necessary to discuss how this will be
provided. Your company’s name will be placed on the racecar and may also include
contact information such as your e-mail address, phone number, location, etc. You
can also use this space for special promotional advertisements or as a reward to
your suppliers or customers. The size of the sign will coincide with the value of
support given. It is also possible to obtain in-car racing video with your company’s
name displayed on the car’s dash. I would be more than happy to provide you with
these videos for you to use for promotional purposes or simply for you to watch for
fun.

Primary Partner
Secondary marketing / advertisement position on race and show car and team signage, transporter, team equipment, uniforms, banner display in
pit area, etc. One complimentary driver/car appearance at marketing partners location - per event. Complimentary pit passes per partnered event.
Inclusion in fan club promos, official team merchandise. Opportunity for hospitality/client entertaining, booth space at events; driver and car use in
advertising and merchandise.

Associate Sponsor
This option is for “Marketing Partners” choosing to enhance their marketing appeal while spending less and gaining more than the cost of the
investment. This program is strongly suited for subsidiaries of title and primary partners.

Preferred or Official Supplier
Tells the public that the team uses only the company’s products within their category because of loyalty and quality. The Team can designate the
sponsor their “official” supplier.

Single Race Partner
Per event marketing partnerships within targeted demographic(s), are available.

Additional Options In-car Camera marketing, Endorsements, Licensing,


Eo1 Solutions Corporation
1800 Water Place Drive
Atlanta, GA 30339

eo1solutions@gmail.com

Motorsports Marketing

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (17)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Motorsports Marketing

Ähnlich wie Motorsports Marketing (20)

Motorsports Marketing