Part 1 of 3 about building a successful blog business, taken from Collis Ta'eed's ebook published through RockablePress.

1. how to build
a Successful
blog
business
roles
1/3

2. Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:

3. Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
what it will cost,

4. Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
what it will cost,
what it might return,

5. Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
what it will cost,
what it might return,
how it will grow,

6. Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
what it will cost,
what it might return,
how it will grow,
and where it’s heading.

7. as someone looking
to build a business, you will always have
your eye on the
bigger picture.

8. as someone looking
to build a business, you will always have
your eye on the
bigger picture.
This is what this presentation (and book) is all about.

9. Roles

10. Roles
There are some roles that must be filled
in any functioning blog. They are:

12. Writing:
The most basic function of a blog is to generate content, so
someone is going to have to write that content day in and day out.

13. Writing:
The most basic function of a blog is to generate content, so
someone is going to have to write that content day in and day out.
Editing:
For a professional blog, some sort of editing will be essential to
create a consistent standard of quality.

14. Writing:
The most basic function of a blog is to generate content, so
someone is going to have to write that content day in and day out.
Editing:
For a professional blog, some sort of editing will be essential to
create a consistent standard of quality.
Managing Writers and Contributors:
Writers and contributors will need management to ensure their
work is in on time, their questions are answered, and they get paid.

15. Web Development and Server Admin:
Thanks to blogging packages like WordPress, you can often get by with
very little web development. Nonetheless, even the most basic blog
requires someone to set up the server, configure the software, and
make sure the site doesn’t fall over if your traffic should spike.

16. Web Development and Server Admin:
Thanks to blogging packages like WordPress, you can often get by with
very little web development. Nonetheless, even the most basic blog
requires someone to set up the server, configure the software, and
make sure the site doesn’t fall over if your traffic should spike.
Marketing:
Until a site is a well-known destination, there is always work to bring
readers, to generate buzz, and to build the blog’s brand.

17. Web Development and Server Admin:
Thanks to blogging packages like WordPress, you can often get by with
very little web development. Nonetheless, even the most basic blog
requires someone to set up the server, configure the software, and
make sure the site doesn’t fall over if your traffic should spike.
Marketing:
Until a site is a well-known destination, there is always work to bring
readers, to generate buzz, and to build the blog’s brand.
Monetization:
Generating revenue requires planning and work, whether it’s chasing up
ad payments, comparing affiliate programs, developing products, or
implementing some other monetization plan.

19. Accounts:
Like any business, your blog will need good accounting and tax records.
The bigger the business gets, the more important these will become.

20. Accounts:
Like any business, your blog will need good accounting and tax records.
The bigger the business gets, the more important these will become.
Web Design and Branding:
A serious blog business requires some web design. Although themes
can be pretty impressive, your site will need its own brand to stand out.

21. Accounts:
Like any business, your blog will need good accounting and tax records.
The bigger the business gets, the more important these will become.
Web Design and Branding:
A serious blog business requires some web design. Although themes
can be pretty impressive, your site will need its own brand to stand out.
Management and Direction:
Coordinating the business is the job of the business manager. From
early questions about topic and editorial calendar, to hiring and
managing staff, to strategic direction and competitive analysis, this is in
many respects the make-or-break role in the business.

22. Inside the book:
Blogging as a Business Staff Generating Traffic Long Term Strategies
Opportunities in Blogging Freelance and Salaried Staff Google Analytics Building a Long Term Business
Risk and Reward Freelancer Basics Basic Techniques for From One Blog to Many
A Sketch of a Blog Business Employee Basics Generating Traffic Using a Blog to Build Other
Your Role and Blogging Finding and Identifying Good Social Media Basics Businesses
Experience People Guest Posts Valuing and Selling a Blog
Setting Up as a Business What to Pay Content Aggregators
Capital and Investment Working with Remote Staff Buying Traffic Case Study 1:
Co-founders Setting Parameters and Keyword Research FreelanceSwitch
Your Mission and Vision Focusing on Results Giving Away Free Stuff Hitting On a Topic
Business Planning Other Staff Issues Leveraging Your Existing Capitalizing on a Good Idea
Roles Network and Assets The Road to Profitability
Role: Site Editor/Manager Consistency and Momentum Traffic
Planning and Researching Role: Writer Linking Out to Generate and Lessons Learned
Niches Role: Web Designer Keep Traffic
Researching a Niche Role: Web Developer Search Traffic Case Study 2:
Competitive Analysis Other Roles A Basic Guide to SEO Psdtuts+
Understanding the Niche
Planning Your Content Planning Content Monetization Tips Case Study 3:
Your Overall Strategy Writing for the Web General Tips on Monetization AppStorm
Making Content Valuable Advertising
Creating a Brand Editing Affiliate Sales Appendix:
What is a Brand? The Editing Process Premium Content A Blog Basics Crash
Naming Considerations Quick Editing Tips Support Course
Domain Names Know What You’re Talking Selling Products
Visual Branding About Ad Services
Web Design Lists and Popular Content Selling Your Expertise
Other Elements of Branding Frequency Creating and Selling Web Apps
Quality Evergreen Content Other Strategies
News Content Blending, Iterating and
Filler Posts Experimenting
Images and Diagrams
Headlines
Headlines Galore!
Style and Tone

23. Thanks!
about the author:

24. Thanks!
about the author:
Collis has authored three books, written dozens
of the most popular tutorials on the web and is
an accomplished entrepreneur, designer and
blogger. He is the creator and cofounder
ofEnvato and Tuts+, producing blogs and sites
that serve over fifty million pageviews a month.