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Build  your  Cloud  Service  Provider  
Openstack  in  Ac8on  4  
Raphaël	
  Ferreira	
  –	
  CEO	
  @eNovance	
  
Laurent	
  Letourmy	
  –	
  CEO	
  @Ysance	
  
Business  Overview  
Founded  
2008  

Team  
100+  

Growth  
250%  

Revenue  
$  12M+  

Clients  
200+  

DeloiPe  Fast  500  
#  62  (EMEA)  
eNovance  &  OpenStack  
• 

7th  contributor  to  Openstack  

•  Redhat  Openstack  Partner  

• 

First  &  only  Gold  Member  in  Europe  

•  Technical  Leader  on  core  projects  

• 

Board  member  of  the  Openstack  founda8on  

• 

100%  UpStream  

•  Ceilometer:  Billing  /  Accoun8ng  
•  Puppet:  Automate  modules  
•  Object  Storage  

OpenStack  Commits  Per  Company  
2000  
1800  
1600  
1400  
1200  
1000  
800  
600  
400  
200  
0  
Business  lines  
MAKE YOUR CLOUD
We design, build and support large Public, Private Clouds based on OpenStack
for Telcos, Cloud Providers and big companies 

MANAGE YOUR CLOUD
We run Public and Private OpenStack Clouds for Telcos, Service Provider and big
companies

MANAGE YOUR APP
We manage our customers’ cloud applications and availability on top of their
cloud or many Public Cloud Services
Build  your  Cloud  Service  Provider.  
Private  or  Public  ?  
The  Market  

Small	
  Businesses	
  

Generic	
  
Private	
  

Public	
  Clouds	
  
Area	
  of	
  opportuniHes	
  	
  

Telcos	
  

Area	
  of	
  opportuniHes	
  	
  

ISPs	
  
Specific	
  
Private	
  

Enterprises	
  

VARs	
  

Community	
  
The  Market  
SoluHon	
  for	
  Public	
  
Cloud	
  Providers	
  

Packaged	
  Private	
  
Cloud	
  for	
  Entreprises	
  
• 
• 
• 
• 
• 

• 
• 
• 
• 

Big	
  ecosystem	
  
Savings	
  
Standards	
  
Interoperability	
  
Possible	
  influence	
  on	
  
roadmap	
  

• 
• 
• 
• 

Predictable	
  cost	
  
Integrated	
  package	
  
Support	
  
Fast	
  deployment	
  for	
  
limited	
  needs	
  

• 
• 
• 
• 

Quick	
  setup	
  Hme	
  
Guaranteed	
  performance	
  
References	
  
Support	
  

•  Too	
  rigid	
  for	
  innovaHve	
  
	
  
use	
  cases	
  
•  No	
  differenHator	
  
Complexity	
  
•  Hard	
  
Limited	
  experHse	
   We	
  convert	
  Upgrades	
  
•  weaknesses	
  into	
  strengths	
   to	
  add	
  own	
  value	
  
•  Lack	
  of	
  integraHon	
  with	
  
•  Upgrades	
  
Support	
  
	
  
•  Costs	
  
Maturing	
  Technology	
  
other	
  components	
  
•  Cost	
  
	
  
What  are  the  condi8ons  to  successfully  launch  a  
Cloud  Service  Provider?  
Condi8ons  for  success  
Condi8ons  for  success  

Business	
  

Technology	
  
It’s  about  

Products	
  

Go	
  To	
  Market	
  
Your	
  Value	
  
Added	
  

OperaHons	
  

Technologies	
  

Your	
  Unique	
  Selling	
  ProposiHon	
  (USP)	
  
What  is  your  value  added  ?  
•  Geographic	
  proximity	
  
•  Low	
  latency	
  
•  End	
  to	
  end	
  SLA	
  
•  Language	
  
•  Billing	
  a	
  local	
  currency	
  
•  Fixed	
  price	
  
•  VerHcal	
  or	
  industry	
  specific	
  soluHon	
  
•  Specific	
  skills	
  	
  
Is  there  a  market  for  you  ?  
Is  there  a  Market  ?  

OPTION	
  1	
  

They	
  are	
  too	
  
big	
  and	
  I	
  can’t	
  
compete	
  

OPTION	
  2	
  
They	
  can’t	
  
solve	
  every	
  
problem	
  
The  right  way  to  look  at  the  market  

• Big	
  cloud	
  providers	
  don’t	
  have	
  and	
  will	
  not	
  have	
  
100%	
  of	
  the	
  IaaS	
  market	
  
• Cloud	
  are	
  consumable	
  products	
  (soluHons)	
  and	
  
people	
  and	
  businesses	
  can	
  have	
  more	
  than	
  one	
  
supplier	
  
• MulH	
  sourcing	
  with	
  many	
  providers	
  or	
  with	
  a	
  mix	
  of	
  
internal	
  and	
  external	
  resources	
  is	
  a	
  establish	
  trend	
  
What  are  the  plaaorm  or  framework  op8ons  ?  
Not  a  one  size  fits  all  
Decision  criteria  

•  The	
  best	
  way	
  to	
  add	
  your	
  value	
  added	
  to	
  solve	
  the	
  problem(s)	
  
•  The	
  best	
  way	
  to	
  support	
  your	
  Unique	
  Selling	
  Point	
  
•  Make	
  your	
  service	
  compeHHve	
  /	
  profitable	
  with	
  a	
  price	
  structure	
  
that	
  resonates	
  
•  Mature	
  and	
  complete	
  ecosystem	
  to	
  interact	
  with	
  
•  Access	
  to	
  business	
  (GTM)	
  experHse	
  
•  Integrated	
  or	
  complete	
  soluHon	
  to	
  let	
  you	
  work	
  on	
  your	
  core	
  
competency	
  
•  Avoid	
  vendor	
  dependency	
  or	
  lock	
  in	
  
•  CompaHbility	
  with	
  the	
  rest	
  of	
  the	
  world	
  
Why  Openstack  ?  

The	
  OpenStack	
  Community	
  
Your	
  delivery	
  partner	
  

Your	
  business	
  
Your	
  value	
  added	
  
Why  Openstack  ?  

•  Large	
  community	
  

•  Not	
  alone	
  -­‐	
  Support	
  and	
  experHse	
  
•  Backed	
  by	
  big	
  logos	
  -­‐	
  Too	
  big	
  to	
  fail	
  
•  75%	
  of	
  Gartner	
  IaaS	
  leaders	
  are	
  on	
  or	
  going	
  to	
  OpenStack	
  

•  Open	
  API	
  and	
  Open	
  Source	
  

•  No	
  vendor	
  lock	
  in	
  
•  CompaHbility	
  with	
  the	
  rest	
  of	
  the	
  world	
  
•  Ease	
  of	
  adding	
  your	
  value	
  added	
  

•  OpHon	
  of	
  Do	
  It	
  Yourself	
  
•  OpHon	
  of	
  going	
  with	
  integrated	
  soluHons	
  available	
  to	
  quickly	
  launch	
  a	
  
Cloud	
  Provider	
  
•  Some	
  are	
  100%	
  Open	
  Source,	
  100%	
  upstream	
  
•  Some	
  are	
  proprietary	
  socware	
  on	
  top	
  of	
  Open	
  Source	
  
Typical  integrated  solu8on  
Public  Cloud  for  Service  Providers  
Business  advantage  –  The  best  of  both  worlds  

•  Open	
  Source	
  
• 
• 
• 
• 

You	
  can	
  change	
  components	
  
You	
  can	
  add	
  your	
  value	
  added	
  IN	
  or	
  AROUND	
  on	
  ON	
  TOP	
  
You	
  can	
  move	
  IN	
  and	
  OUT	
  
Can	
  add	
  or	
  contribute	
  to	
  the	
  roadmap	
  

•  	
  Backed	
  (supported)	
  by	
  a	
  commercial	
  enHty	
  

•  You	
  are	
  not	
  alone	
  –	
  Build,	
  Run,	
  Support,	
  EvoluHon	
  
•  Access	
  to	
  experHse	
  –	
  You	
  work	
  or	
  your	
  USP	
  and	
  Value	
  Added	
  

•  Package	
  
• 
• 
• 
• 
• 

Proven	
  design	
  –	
  It	
  works	
  
Not	
  reinvent	
  the	
  wheel	
  
Faster	
  Go	
  To	
  Market	
  
More	
  Features	
  
Predictable	
  budget	
  
Build  with  Partner  

•  eNovance	
  Cloud	
  Service	
  Providers	
  

•  Built	
  with	
  leading	
  open	
  source	
  components	
  
•  And	
  in	
  partnership	
  with	
  Ysance	
  
	
  

•  	
  Ysance	
  is	
  one	
  of	
  the	
  major	
  player	
  in	
  Digital	
  Plaeorms	
  :	
  
•  Digital	
  MarkeHng	
  
•  eCommerce	
  
•  Business	
  Intelligence	
  
•  CRM	
  
•  Big	
  Data	
  

•  100	
  talented	
  people	
  dedicated	
  to	
  InnovaHon	
  and	
  ExperHse	
  
Let’s  go  for  a  demo  !  
Laurent  Letourmy  –  CEO  –  Ysance  
OpenStack  Cloud  Solu8ons  
Delivered	
  Anywhere,	
  AnyHme	
  

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OpenStack in Action 4! Raphaël Ferreira & Laurent Letourmy - Build your Cloud Services Provider

  • 1. Build  your  Cloud  Service  Provider   Openstack  in  Ac8on  4   Raphaël  Ferreira  –  CEO  @eNovance   Laurent  Letourmy  –  CEO  @Ysance  
  • 2. Business  Overview   Founded   2008   Team   100+   Growth   250%   Revenue   $  12M+   Clients   200+   DeloiPe  Fast  500   #  62  (EMEA)  
  • 3. eNovance  &  OpenStack   •  7th  contributor  to  Openstack   •  Redhat  Openstack  Partner   •  First  &  only  Gold  Member  in  Europe   •  Technical  Leader  on  core  projects   •  Board  member  of  the  Openstack  founda8on   •  100%  UpStream   •  Ceilometer:  Billing  /  Accoun8ng   •  Puppet:  Automate  modules   •  Object  Storage   OpenStack  Commits  Per  Company   2000   1800   1600   1400   1200   1000   800   600   400   200   0  
  • 4. Business  lines   MAKE YOUR CLOUD We design, build and support large Public, Private Clouds based on OpenStack for Telcos, Cloud Providers and big companies MANAGE YOUR CLOUD We run Public and Private OpenStack Clouds for Telcos, Service Provider and big companies MANAGE YOUR APP We manage our customers’ cloud applications and availability on top of their cloud or many Public Cloud Services
  • 5. Build  your  Cloud  Service  Provider.   Private  or  Public  ?  
  • 6. The  Market   Small  Businesses   Generic   Private   Public  Clouds   Area  of  opportuniHes     Telcos   Area  of  opportuniHes     ISPs   Specific   Private   Enterprises   VARs   Community  
  • 7. The  Market   SoluHon  for  Public   Cloud  Providers   Packaged  Private   Cloud  for  Entreprises   •  •  •  •  •  •  •  •  •  Big  ecosystem   Savings   Standards   Interoperability   Possible  influence  on   roadmap   •  •  •  •  Predictable  cost   Integrated  package   Support   Fast  deployment  for   limited  needs   •  •  •  •  Quick  setup  Hme   Guaranteed  performance   References   Support   •  Too  rigid  for  innovaHve     use  cases   •  No  differenHator   Complexity   •  Hard   Limited  experHse   We  convert  Upgrades   •  weaknesses  into  strengths   to  add  own  value   •  Lack  of  integraHon  with   •  Upgrades   Support     •  Costs   Maturing  Technology   other  components   •  Cost    
  • 8. What  are  the  condi8ons  to  successfully  launch  a   Cloud  Service  Provider?  
  • 10. Condi8ons  for  success   Business   Technology  
  • 11. It’s  about   Products   Go  To  Market   Your  Value   Added   OperaHons   Technologies   Your  Unique  Selling  ProposiHon  (USP)  
  • 12. What  is  your  value  added  ?  
  • 13. •  Geographic  proximity   •  Low  latency   •  End  to  end  SLA   •  Language   •  Billing  a  local  currency   •  Fixed  price   •  VerHcal  or  industry  specific  soluHon   •  Specific  skills    
  • 14. Is  there  a  market  for  you  ?  
  • 15. Is  there  a  Market  ?   OPTION  1   They  are  too   big  and  I  can’t   compete   OPTION  2   They  can’t   solve  every   problem  
  • 16. The  right  way  to  look  at  the  market   • Big  cloud  providers  don’t  have  and  will  not  have   100%  of  the  IaaS  market   • Cloud  are  consumable  products  (soluHons)  and   people  and  businesses  can  have  more  than  one   supplier   • MulH  sourcing  with  many  providers  or  with  a  mix  of   internal  and  external  resources  is  a  establish  trend  
  • 17. What  are  the  plaaorm  or  framework  op8ons  ?  
  • 18. Not  a  one  size  fits  all  
  • 19. Decision  criteria   •  The  best  way  to  add  your  value  added  to  solve  the  problem(s)   •  The  best  way  to  support  your  Unique  Selling  Point   •  Make  your  service  compeHHve  /  profitable  with  a  price  structure   that  resonates   •  Mature  and  complete  ecosystem  to  interact  with   •  Access  to  business  (GTM)  experHse   •  Integrated  or  complete  soluHon  to  let  you  work  on  your  core   competency   •  Avoid  vendor  dependency  or  lock  in   •  CompaHbility  with  the  rest  of  the  world  
  • 20. Why  Openstack  ?   The  OpenStack  Community   Your  delivery  partner   Your  business   Your  value  added  
  • 21. Why  Openstack  ?   •  Large  community   •  Not  alone  -­‐  Support  and  experHse   •  Backed  by  big  logos  -­‐  Too  big  to  fail   •  75%  of  Gartner  IaaS  leaders  are  on  or  going  to  OpenStack   •  Open  API  and  Open  Source   •  No  vendor  lock  in   •  CompaHbility  with  the  rest  of  the  world   •  Ease  of  adding  your  value  added   •  OpHon  of  Do  It  Yourself   •  OpHon  of  going  with  integrated  soluHons  available  to  quickly  launch  a   Cloud  Provider   •  Some  are  100%  Open  Source,  100%  upstream   •  Some  are  proprietary  socware  on  top  of  Open  Source  
  • 23. Public  Cloud  for  Service  Providers  
  • 24. Business  advantage  –  The  best  of  both  worlds   •  Open  Source   •  •  •  •  You  can  change  components   You  can  add  your  value  added  IN  or  AROUND  on  ON  TOP   You  can  move  IN  and  OUT   Can  add  or  contribute  to  the  roadmap   •   Backed  (supported)  by  a  commercial  enHty   •  You  are  not  alone  –  Build,  Run,  Support,  EvoluHon   •  Access  to  experHse  –  You  work  or  your  USP  and  Value  Added   •  Package   •  •  •  •  •  Proven  design  –  It  works   Not  reinvent  the  wheel   Faster  Go  To  Market   More  Features   Predictable  budget  
  • 25. Build  with  Partner   •  eNovance  Cloud  Service  Providers   •  Built  with  leading  open  source  components   •  And  in  partnership  with  Ysance     •   Ysance  is  one  of  the  major  player  in  Digital  Plaeorms  :   •  Digital  MarkeHng   •  eCommerce   •  Business  Intelligence   •  CRM   •  Big  Data   •  100  talented  people  dedicated  to  InnovaHon  and  ExperHse  
  • 26. Let’s  go  for  a  demo  !   Laurent  Letourmy  –  CEO  –  Ysance  
  • 27. OpenStack  Cloud  Solu8ons   Delivered  Anywhere,  AnyHme