Click Here; Call Now; Sign Up Today. These short phrases appear every day on websites, blogs, advertisements, and other marketing material. The words, designed to prompt you to take immediate action, are calls-to-action or CTAs, and they are a useful addition to your online marketing strategy.

2. 1. Tell your readers what you want them to do

3. 2. Make it easy for the reader to take action

4. 3. Customize your call-to-action to add value

5. 4. Add social share buttons

6. 5. Show social proof

7. 6. Prioritize your calls-to-action

8. 7. Expand Your CTAs