Keynote paper delivered at the 40th anniversary AWHILES conference 13th June 2012, Llandrindod Wells, Wales

1. get seen; get on
your future is in
your hands

2. what is the future
what is your future

3. sensation transference & impression
management
people trust what they see before they trust what they
hear, touch, feel, taste
louis cheskin
people give an assessment of something they might buy … without
realising it they transfer sensations or impressions that they have
about the packaging of the product to the product itself … most of us
don’t make a distinction – on an unconscious level – between the
package and the product. The product is the package and the product
combined extract from blink, malcolm gladwell, 2005
a process by which people in social situations manage the setting and
their dress, words and gestures to correspond to the impressions they
are trying to make or the image they are trying to project
A definition of Impression Management (The Presentation of Self in Everyday Life, Erving
Goffman)

4. it’s not what you say …

5. first impressions
38% tone pitch and
55% appearance pace of your voice
and body language
7% words /
content

6. ongoing perception
10% doing your job
30% the quality of
the work you
produce
30% appearance
and body
language
30% being seen
to be doing a
good job

7. where are you starting from?
I know what I
want but I don’t I want to
I’m bored and return to a job I’d like to learn
know how to
in a rut after bringing to accept what
get it
up my children I’ve got, to feel
I’m retiring more at peace
soon and I with myself
I don’t know don’t know
what I want what to do
I want to be clearer I find it difficult
I’m about to about where I go to choose
lose / just from here in my among the
I want to find lost my job business or career things that are
out what’s really important to
important to me me
I’d like to know
what I am really I’m quite satisfied
capable of with my job at the
achieving moment, but I feel I
may be missing out
on something

8. exercise: write down where you are
starting from

9. the 6 questions you need to ask to
take control of your future
2. where
am 6. what if
I now? 4. what
my plan
changes do
doesn’t
I want?
1. who am work out?
I?
3. how
satisfied 5. how do I
am I? make
change
happen?

10. question 1: who am I?
10

11. who am I?
time analysis record – aspirational?
A.M P.M
0-2 2-4 4-6 6-8 8-10 10-12 12-2 2-4 4-6 6-8 8-10 10-12
Monday
Night out with Ewan
McGregor
Tuesday
Lunch with
the girls
Wednesday
Breakfast with
George Clooney
Thursday
Shopping trip to Paris
Friday
Dinner at The Ivy
Saturday
Weekend in New York
Sunday

12. who am I?
time analysis record – actual
Percentage of time Spent
Life Role 10% 20% 30% 40% 50% 60% 70 – 100%
Child
Employee /
Business Owner
Spouse or
Partner
Parent
Consumer
Friend
Leisure-User
Student
Home Maker

13. question 2: where am I now?

14. where am I now?: my skills
my skills
Very Competent Competent Want to use a Skills I would like
great deal to develop
Want to use
sometimes
Want to use rarely
or never

15. question 3: how satisfied am I?
what drives you?:
 material rewards
 power/influence
 search for meaning
 expertise
 creativity
 affiliation
 autonomy
 security
 status

16. how satisfied am I?
my major satisfiers
People Activities
In my career
In my life
my major dissatisfiers
People Activities
In my career
In my life

17. question 4: what changes do I
want?
exercise
 introduce yourself to them as you are now
 introduce yourself to them as you were 10 years ago
 introduce yourself to them as 10 years from now
Keep it in the first person
Swap roles
which of the introductions did you find most difficult?
why?

18. question 5: how do I make change
happen?
by having goals
by being strategic
by being SMART
specific
measureable
achievable
realistic
timebound

19. question 6: what if it doesn’t work
out?
 get rid of bad feelings
 have someone to talk to who
can offer you information,
advice and guidance
 talk constructively to yourself
 look after yourself under stress

20. what next?
 sign up for my free newsletter full of hints and tips at
www.kathyennis.co.uk
 talk to me about my mentoring programme designed
to boost your career
 keep me in mind for future training and conferences

21. thank you
Kathy Ennis
020 8926 0331
kathy@kathyennis.co.uk
www.kathyennis.co.uk
@kathyennis