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market with email

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Project 7: Email Marketing
Part 1
Plan Your Email
Campaign
Marketing Objective & KPI
● Markting objective :get about 70
conversation before mid-october 2021 until
we increase the ra...
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market with email

  1. 1. Project 7: Email Marketing
  2. 2. Part 1 Plan Your Email Campaign
  3. 3. Marketing Objective & KPI ● Markting objective :get about 70 conversation before mid-october 2021 until we increase the rate of opening and the CTR ● Kpi :my ulimate goal in this campaign is to measure the conversion rate
  4. 4. Goalsrriers Target Persona
  5. 5. Email Series Email 1: A show that will not be repeated on sports shoes Email 2: limited time discounts on all shoes Email 3: take the opportunity
  6. 6. Part 2 Create Your Email Campaign
  7. 7. Content Plan: Email 1 Overarching Theme: 3-5 Sentences General The title is intended for people who are intersted in limitd opportunities Subject Line 1 A show that will not be repeated on sports shoes Subject Line 2 (for A/B testing) Try it yourself before buying shoes Preview Text From here your world of elegancy Body For lovers of discernment ,your world of elegancy from here learn more • Shape • Size • Add graphics • Shooelace or not Outro CTA 1 Read more Outro CTA 2 (for A/B testing) Check now
  8. 8. Content Plan: Email 2 Overarching Theme: 3-5 Sentences General The address for people who love saving and discounts Subject Line 1 Limited time discounts on all shoes Subject Line 2 For lovers of good taste,un limited offers Preview Text The world of un precedented discounts from here Body Foe discounts lovers,read here • Buy one and get one as agift • Buy two and get 2 as agift Outro CTA Get yours now
  9. 9. Content Plan: Email 3 Overarching Theme: 3-5 Sentences General The title is aimed at people who love unique products. Subject Line 1 Take the opportunity Subject Line 2 For more convenience buy now Preview Text Global quality is here Body For lovers of unique products of international quality,read her • Swiss production • American production Outro CTA Buy now
  10. 10. A/B Test Overview A/B testing helps me determine my best choices in terms of the number of visits or the number of new customers, as once this data is collected, I can also identify the most important strategies that work best with my company and then do it continuously until I can improve my company's net profit dramatically
  11. 11. Calendar & Plan Email Name Planning Phase Testing Phase Send Phase Analyze Phase Email 1 2days 1-2 oct 2days 3-4 oct 1day 5oct 1day 6oct Email 2 2days 8-9 oct 1day 10oct 1day 11oct 1day 12oct Email 3 2days 12-13oct 1day 14oct 1day 15oct 2day 16-17oct Week One Week Two Week Three M T W T F M T W T F M T W T F Color Key Planning Phase Testing Send Phase Analyze Phase
  12. 12. Part 3 Build & Send
  13. 13. Draft Email
  14. 14. Final Email
  15. 15. Part 4 Sending & Analyzing Results
  16. 16. Results Email #1 After you have hit send on the first email of your campaign, you can spend some time analyzing the results. 1. Calculate the Open Rate Results and Analysis Sent Delivered Opened Opened Rate Bounced 2500 2250 495 22% 225
  17. 17. Results Continued Email #1 Results can be monitored within the first 24 hours of an email send, after a couple days or even after a week. 1. Calculate the CTR and the Conversion Rate Results and Analysis Clicked CTR Take Action Conversion Unsub 180 8% 75 3033% 30
  18. 18. Final Recommendations ● . have about 20 people that I will remove from the list for several reasons including hard bounce: the mail address does not exist or not valid. soft bounce: the mail box may be full or the service is not working or the message area is too large ,I will immediately remove the emails of unsubscribed users from my list to comply with can- spam act regulations, But before deleting them I will do an exit scan on the page they will get to after clicking the unsubscribe link and this will be optional so that you can know my mistakes and try to correct them
  19. 19. ● And analyze all my reports via Mailchimp and then say modify them to avoid error and also make CTA more effective by choosing colors that attract customers as colors relate to different customer sentiments in different cultures Also, A/B testing helps me identify my top choices to identify the most important strategies that work best for my company so that I can improve and benefit greatly

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