Presentation for Salsa Labs Third Thursday series in Washington, DC. Co-presented with NCLR's Ellie Klerlein on how to use a difficult political moment strategically.

1. Third Thursday Workshop:
5 Tips to Galvanize your Base
to Confront the New Congress
Ellie Klerlein Shayna Englin

2. 1. Be Honest
Don’t set your supporters up to fail or
pretend they can win battles that are
impossible.

3. 2. Target Narrowly
• Focus on who you can move/where
you’ll have impact
• Prioritize based on your organization’s
future plans
• For tough targets: go directly to the
voters/donors

4. 3. Learn Jujitsu
• Be creative about ways to turn short
term losses into building for long term
wins
• Mobilize on negative messages

6. 4. Amplify
• Match communications/media
strategy with online advocacy
• Use media to amplify your message
• Use the correct messengers, police or
business community as examples for
immigration messengers

8. 5. Tell Relevant Stories
• Think less about messages and policy
ask, think about the story you want to
tell.
• Use 0-10 scale of audience opinions/
emotions
• Segmentation of list and engagement
ladder

10. Now you…
• What’s working for you?
• Q & A / Discussion