1. Leveraging Social Media For Search
Presented by:
Kent Schnepp - Vice President of Strategy
EngineWorks, Inc.
www.engineworks.com

2. Why should you care about social media?

3. Why should you care about social media?
• Social media is an essential component of SEO & search.

4. Social Media is Essential to SEO

5. Social Media is Essential to SEO

6. Why should you care about social media?
• Social media is an essential component of SEO & search.

7. Why should you care about social media?
• Social media is an essential component of SEO & search.
• Social media has changed the game.

8. Social Media Has Changed The Game

9. Social Media Has Changed The Game

10. Why should you care about social media?
• Social media is an essential component of SEO & search.
• Social media has changed the game.

11. Why should you care about social media?
• Social media is an essential component of SEO & search.
• Social media has changed the game.
• It’s your responsibility to care about search!

12. Strategies You Can Leverage To Improve
Search Results:
1. Make It Dynamic
2. Encourage Collaboration
3. Facilitate Growth of Communities
4. Leverage External Web Properties

13. 1. Make It Dynamic

14. 1. Make It Dynamic
YouTube
Viddler
Google Video

15. 1. Make It Dynamic

16. 1. Make It Dynamic
Blog Posts
News
RSS Feeds

17. 1. Make It Dynamic

18. 1. Make It Dynamic
Twitter Integration

19. 2. Encourage Collaboration

20. 2. Encourage Collaboration
Voting

21. 2. Encourage Collaboration

22. 2. Encourage Collaboration
Comments

23. 2. Encourage Collaboration

24. 2. Encourage Collaboration
Support

25. 3. Facilitate Growth of Communities

26. 3. Facilitate Growth of Communities

27. 3. Facilitate Growth of Communities

28. 3. Facilitate Growth of Communities
Facebook
Twitter

29. 3. Facilitate Growth of Communities

30. 3. Facilitate Growth of Communities

31. 4. Leverage External Web Properties

32. 4. Leverage External Web Properties

33. 4. Leverage External Web Properties

34. What You Can Influence:

35. What You Can Influence:

36. What You Can’t Control:
Everybody & Their Opinions

37. What You Can’t Control:
Everybody & Their Opinions

38. Takeaways:

39. Takeaways:
1. Integrate dynamic social media elements into your designs,

40. Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,

41. Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,

42. Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,
4. Leverage other Web properties to improve brand equity,

43. Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,
4. Leverage other Web properties to improve brand equity,
5. It’s your responsibility as a designer and/or developer to care about search!

44. Resources

45. Resources
Social Design Best Practices
http://wiki.opensocial.org/index.php?title=Social_Design_Best_Practices
How Design Effects Social Media Success
http://vandelaydesign.com/blog/social-media/design-impact/
Designing for the Social Web: The Usage Lifecycle
http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/

46. Thank You!
Presented by:
Kent Schnepp - Vice President of Strategy
EngineWorks, Inc.
www.engineworks.com
Twitter: kschnepp
LinkedIn: linkedin.com/in/kentschnepp