SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Downloaden Sie, um offline zu lesen
DIFFERENTIATE YOURSELF TO COMPETE.                   - Brand identity
                                                     - Strategy
The Engine Room is a design and brand agency.        - Naming
We use our skills as designers to help businesses
                                                     - Literature
stand out from the competition.
                                                     - Web
We get a real kick out of giving brands a magnetic   - E-marketing
personality. It's the Gok Wan treatment for your     - Direct Mail
business. We’ll prod you around a bit to get the     - Exhibition
feel of where you’re coming from… but you can        - Photography
keep your clothes on while we do it.
                                                     - Copywriting
                                                     - Presentations
                                                     - 3D Animation
THINKING CAPS, NOT FLAT CAPS.

We’re based in Huddersfield, home to just about
every stereotyped ‘northerner’ that stumbles into
Albert Square.

It’s also a town with a reputation for creativity,
which inspires our thinking a lot. At The Engine
Room we’re all designers, so ideas, creativity and
how they influence the minds of your customers
are pretty key to everything we do.

It might smell like the Queen Vic here sometimes,
but it’s certainly much more interesting.
RESULTS COUNT.

Ok so it’s true that our mums and dads still think
we draw pretty pictures for a living. In a way,
they’re right (don’t tell them this). All people are
drawn to images in some way, that’s what good
design does... it persuades.

Couple those design skills with strategic thinking
and you have a plan. A plan that’s geared towards
delivering results, whether that’s in hard bottom
line cash or increased sales leads and enquiries.
CUSTOMER LOVE.

Not in a yacky ‘tongues’ sort of way,
but more a case of respect,
appreciation and collaboration.

We’re nearly 10 years old and still
working with many clients that were
there on day one, so we must be
doing something right.
UK MEDICAL

We’ve helped UK Medical to develop a clear brand
proposition in a fiercely competitive market.

Initially working on a root and branch review of
their communications. We’ve worked on
everything from exhibition stands to how they
communicate internally with staff.

UK Medical continues to meet ambitious yearly
growth targets and is becoming a leading light
in the supply of hi-end medical devices.

www.ukmedical.com
LEEDS BUILDING SOCIETY

Kid’s love dinosaurs! That’s why we chose them as the basis for
the rebrand of Leeds Building Society’s young savers account.

Our work included new name and identity plus branch POS and
marketing materials - all fitting nicely into the existing
corporate brand style.

The pull of those endearing eyes obviously worked with an
increase of 12% in new subscriptions within the first two
months of launch...
Funding to grow.


FINANCE YORKSHIRE

Having worked within the financial funding sector
for many years, we relished the opportunity to
brand Yorkshire’s biggest ever business support
fund.

www.finance-yorkshire.com




                                                                                                                                                                            row.
                                                                                                                                                                      g to g
                                                                                                                                                                Fundin

                                                                     ide
                                                               nce Gu                                                                                                               (if in
                                                         Refere
                                                                                                                                                                s
                                                                                                                                                         proces            hire.com
                                                                                                                                             ication                -yorks
                                                   Quick
                                                                                                                                                              inance
                                                                                                                                       e appl            www.f                     aded at
                                                                                                                                A simpl r eligibility at             can be
                                                                                                                                                                            downlo
                                                                                                                                              you                     m which                            ment
                                                                                                                                    • check call us)          tion for                      of our
                                                                                                                                                                                                   Invest
                                                                                    new                                                doubt,         applica e.com                  n one ject
                                                                         is the                ide                                          plete an         hir              licatio
                                                                 shire t up to prov e
                                                                                                                                                                                          pro
                                                                                                                                     • com inance-yorks ed your app cuss your
                                                           e York                             ir                                        www.f            receiv
                                                                                                                                               we havel contact you
                                                                                                                                                                        to dis
                                                   Financ lion fund se the Yorksh ing
                                                          il
                                                                                                                                      • When
                                                                                                                                         Manager
                                                                                                                                                   s wil
                                                                                                                                                                     are:                 ire and
                                                                                                                                                                                                  the Hu
                                                                                                                                                                                                         mber

                                                   £90m sses acro on with fund
                                                                    ss
                                                                                                                                                  d help
                                                                                                                                                            if you rates in Yorksh
                                                         ne
                                                    busi umber regi .                                                                   We coul paying busin ion
                                                                                                                                                                    ess
                                                                                                           e                                      E*             reg             ess                      ement
                                                    and H t and grow                  the Fu
                                                                                             nd wil
                                                                                                   l provid
                                                                                                 £15,000
                                                                                                                                        • an SMocating to the wing busin
                                                                                                                                           or rel           or gro         ential
                                                                                                                                                   start-up h growth potrce their ful
                                                                                                                                                                                        l fundin
                                                                                                                                                                                                 g requir

                                                     to star         in early
                                                                              Spring,
                                                                                  rangin
                                                                                ing
                                                                                         g from
                                                                                                 (SMEs
                                                                                                        *)
                                                                                                                 es
                                                                                                                                         • a new ess wit
                                                                                                                                                sin              e to sou
                                                                         invest         estme
                                                                                                nts        siness      the               • a bu         es unabl al market
                                                               to start          ity inv         dium bu       nt from                           siness
                                                                                                                                          • a bu the commerci
                                                     Planned loan and equsmall and me e investme
                                                             rn,        to help                                                             from
                                                     seedco                             alongsid
                                                              million,         y need                                                                  :
                                                      and £2 funding the                                                 e access              of deals
                                                      raise the al market.
                                                                                                                  ion wid
                                                                                                        vides reg working wit
                                                                                                                               h          Types expenditure
                                                               rci                                  pro                                           al
                                                       comme                               kshire           rough          ance            • Capit ng capital
                                                                             Fin ance Yor sinesses. Th investors Fin                       • Worki ups
                                                                     t time alifying bu               s and
                                                        For the firs     all qu            er lender                                        • Start- sions
                                                                 ce for           ies oth                                                     Expan                           eed:
SPOTTY OTTER

Mixing form and function, Spotty Otter is a truly different
children’s outdoor clothing brand and deserved a look
befitting its ethos. We managed the entire brand process
including identity, online and offline marketing and store POS.

It didn’t take long for the brand to make it’s mark. The first
order came within 45 minutes of launching the website!

www.spottyotter.com
txttools®

We’ve been this company’s design partner for many
years and have seen it steadily grow into one of the
UK’s leading providers of online SMS technology.

Working across the full spectrum of marketing
material, we’ve helped txttools® create an
aspirational brand that just keeps growing and
growing... :)

www.txttools.co.uk
INTERESTED?

We’d love to help you stand out from the crowd.
To find out more or arrange a meeting, contact:

Tony Hall, Business Development
tony@engineroomdesign.com

The Engine Room
Loft 2, The Creative Lofts
15 Northumberland Street
Huddersfield
HD1 1DT

T.01484 483087
www.engineroomdesign.com

Weitere ähnliche Inhalte

Was ist angesagt?

Global Talent Decision: Location Modeling and Results
Global Talent Decision: Location Modeling and ResultsGlobal Talent Decision: Location Modeling and Results
Global Talent Decision: Location Modeling and ResultsZinnov
 
Wagstaff Design & Build 2012
Wagstaff Design & Build 2012   Wagstaff Design & Build 2012
Wagstaff Design & Build 2012 MikeRichards1972
 
Do you know your B2B customers' elevator rant?
Do you know your B2B customers' elevator rant?Do you know your B2B customers' elevator rant?
Do you know your B2B customers' elevator rant?Chief Listening Officers
 

Was ist angesagt? (6)

Global Talent Decision: Location Modeling and Results
Global Talent Decision: Location Modeling and ResultsGlobal Talent Decision: Location Modeling and Results
Global Talent Decision: Location Modeling and Results
 
Top 10 Teachers
Top 10 TeachersTop 10 Teachers
Top 10 Teachers
 
RACI Charting
RACI ChartingRACI Charting
RACI Charting
 
CV 2011
CV 2011CV 2011
CV 2011
 
Wagstaff Design & Build 2012
Wagstaff Design & Build 2012   Wagstaff Design & Build 2012
Wagstaff Design & Build 2012
 
Do you know your B2B customers' elevator rant?
Do you know your B2B customers' elevator rant?Do you know your B2B customers' elevator rant?
Do you know your B2B customers' elevator rant?
 

Ähnlich wie Differentiate your brand with strategic design

Profiel The Virtual Manager
Profiel The Virtual ManagerProfiel The Virtual Manager
Profiel The Virtual ManagerKopeczek
 
TMP Worldwide :: Creative Portfolio
TMP Worldwide :: Creative PortfolioTMP Worldwide :: Creative Portfolio
TMP Worldwide :: Creative PortfolioMark Fones
 
Doty Promo Piece
Doty Promo PieceDoty Promo Piece
Doty Promo Piecedotydesign
 
ImagineDesign Corporate Presentation
ImagineDesign Corporate  PresentationImagineDesign Corporate  Presentation
ImagineDesign Corporate Presentationviviennevaughan
 
Case Study - New Lead Qualification
Case Study - New Lead QualificationCase Study - New Lead Qualification
Case Study - New Lead Qualificationdtrombino
 
Process redesign la
Process redesign laProcess redesign la
Process redesign lakloiselle
 
Moll nimble hive_book-s
Moll nimble hive_book-sMoll nimble hive_book-s
Moll nimble hive_book-sNimble Hive
 
Inkscoop company profile
Inkscoop company profileInkscoop company profile
Inkscoop company profileinkscoop
 
BPD Keynote: Design is How We Change the World
BPD Keynote: Design is How We Change the WorldBPD Keynote: Design is How We Change the World
BPD Keynote: Design is How We Change the WorldMichael zur Muehlen
 
Tampa Ad Connect Preso - Future of Advertising
Tampa Ad Connect Preso - Future of AdvertisingTampa Ad Connect Preso - Future of Advertising
Tampa Ad Connect Preso - Future of AdvertisingBrandon Murphy
 
Valpak Product Brochure
Valpak Product BrochureValpak Product Brochure
Valpak Product Brochureangelamusket
 
Life Science Venture Capital 2012 Update
Life Science Venture Capital 2012 UpdateLife Science Venture Capital 2012 Update
Life Science Venture Capital 2012 UpdateBurak Alpar
 
Template content marketing plan with an emphasis on cross selling, social med...
Template content marketing plan with an emphasis on cross selling, social med...Template content marketing plan with an emphasis on cross selling, social med...
Template content marketing plan with an emphasis on cross selling, social med...Ben Bradley
 

Ähnlich wie Differentiate your brand with strategic design (18)

Profiel The Virtual Manager
Profiel The Virtual ManagerProfiel The Virtual Manager
Profiel The Virtual Manager
 
TMP Worldwide :: Creative Portfolio
TMP Worldwide :: Creative PortfolioTMP Worldwide :: Creative Portfolio
TMP Worldwide :: Creative Portfolio
 
Doty Promo Piece
Doty Promo PieceDoty Promo Piece
Doty Promo Piece
 
ImagineDesign Corporate Presentation
ImagineDesign Corporate  PresentationImagineDesign Corporate  Presentation
ImagineDesign Corporate Presentation
 
Dexter Communications
Dexter CommunicationsDexter Communications
Dexter Communications
 
Case Study - New Lead Qualification
Case Study - New Lead QualificationCase Study - New Lead Qualification
Case Study - New Lead Qualification
 
Process redesign la
Process redesign laProcess redesign la
Process redesign la
 
Moll nimble hive_book-s
Moll nimble hive_book-sMoll nimble hive_book-s
Moll nimble hive_book-s
 
Inkscoop company profile
Inkscoop company profileInkscoop company profile
Inkscoop company profile
 
BPD Keynote: Design is How We Change the World
BPD Keynote: Design is How We Change the WorldBPD Keynote: Design is How We Change the World
BPD Keynote: Design is How We Change the World
 
disrupreneurs
disrupreneursdisrupreneurs
disrupreneurs
 
Tampa Ad Connect Preso - Future of Advertising
Tampa Ad Connect Preso - Future of AdvertisingTampa Ad Connect Preso - Future of Advertising
Tampa Ad Connect Preso - Future of Advertising
 
Valpak Product Brochure
Valpak Product BrochureValpak Product Brochure
Valpak Product Brochure
 
Life Science Venture Capital 2012 Update
Life Science Venture Capital 2012 UpdateLife Science Venture Capital 2012 Update
Life Science Venture Capital 2012 Update
 
Template content marketing plan with an emphasis on cross selling, social med...
Template content marketing plan with an emphasis on cross selling, social med...Template content marketing plan with an emphasis on cross selling, social med...
Template content marketing plan with an emphasis on cross selling, social med...
 
What is Ants2Ants - Presentation
What is Ants2Ants - PresentationWhat is Ants2Ants - Presentation
What is Ants2Ants - Presentation
 
Ec elim purch
Ec elim purchEc elim purch
Ec elim purch
 
UGPREZ
UGPREZUGPREZ
UGPREZ
 

Differentiate your brand with strategic design

  • 1.
  • 2. DIFFERENTIATE YOURSELF TO COMPETE. - Brand identity - Strategy The Engine Room is a design and brand agency. - Naming We use our skills as designers to help businesses - Literature stand out from the competition. - Web We get a real kick out of giving brands a magnetic - E-marketing personality. It's the Gok Wan treatment for your - Direct Mail business. We’ll prod you around a bit to get the - Exhibition feel of where you’re coming from… but you can - Photography keep your clothes on while we do it. - Copywriting - Presentations - 3D Animation
  • 3. THINKING CAPS, NOT FLAT CAPS. We’re based in Huddersfield, home to just about every stereotyped ‘northerner’ that stumbles into Albert Square. It’s also a town with a reputation for creativity, which inspires our thinking a lot. At The Engine Room we’re all designers, so ideas, creativity and how they influence the minds of your customers are pretty key to everything we do. It might smell like the Queen Vic here sometimes, but it’s certainly much more interesting.
  • 4. RESULTS COUNT. Ok so it’s true that our mums and dads still think we draw pretty pictures for a living. In a way, they’re right (don’t tell them this). All people are drawn to images in some way, that’s what good design does... it persuades. Couple those design skills with strategic thinking and you have a plan. A plan that’s geared towards delivering results, whether that’s in hard bottom line cash or increased sales leads and enquiries.
  • 5. CUSTOMER LOVE. Not in a yacky ‘tongues’ sort of way, but more a case of respect, appreciation and collaboration. We’re nearly 10 years old and still working with many clients that were there on day one, so we must be doing something right.
  • 6. UK MEDICAL We’ve helped UK Medical to develop a clear brand proposition in a fiercely competitive market. Initially working on a root and branch review of their communications. We’ve worked on everything from exhibition stands to how they communicate internally with staff. UK Medical continues to meet ambitious yearly growth targets and is becoming a leading light in the supply of hi-end medical devices. www.ukmedical.com
  • 7. LEEDS BUILDING SOCIETY Kid’s love dinosaurs! That’s why we chose them as the basis for the rebrand of Leeds Building Society’s young savers account. Our work included new name and identity plus branch POS and marketing materials - all fitting nicely into the existing corporate brand style. The pull of those endearing eyes obviously worked with an increase of 12% in new subscriptions within the first two months of launch...
  • 8. Funding to grow. FINANCE YORKSHIRE Having worked within the financial funding sector for many years, we relished the opportunity to brand Yorkshire’s biggest ever business support fund. www.finance-yorkshire.com row. g to g Fundin ide nce Gu (if in Refere s proces hire.com ication -yorks Quick inance e appl www.f aded at A simpl r eligibility at can be downlo you m which ment • check call us) tion for of our Invest new doubt, applica e.com n one ject is the ide plete an hir licatio shire t up to prov e pro • com inance-yorks ed your app cuss your e York ir www.f receiv we havel contact you to dis Financ lion fund se the Yorksh ing il • When Manager s wil are: ire and the Hu mber £90m sses acro on with fund ss d help if you rates in Yorksh ne busi umber regi . We coul paying busin ion ess e E* reg ess ement and H t and grow the Fu nd wil l provid £15,000 • an SMocating to the wing busin or rel or gro ential start-up h growth potrce their ful l fundin g requir to star in early Spring, rangin ing g from (SMEs *) es • a new ess wit sin e to sou invest estme nts siness the • a bu es unabl al market to start ity inv dium bu nt from siness • a bu the commerci Planned loan and equsmall and me e investme rn, to help from seedco alongsid million, y need : and £2 funding the e access of deals raise the al market. ion wid vides reg working wit h Types expenditure rci pro al comme kshire rough ance • Capit ng capital Fin ance Yor sinesses. Th investors Fin • Worki ups t time alifying bu s and For the firs all qu er lender • Start- sions ce for ies oth Expan eed:
  • 9. SPOTTY OTTER Mixing form and function, Spotty Otter is a truly different children’s outdoor clothing brand and deserved a look befitting its ethos. We managed the entire brand process including identity, online and offline marketing and store POS. It didn’t take long for the brand to make it’s mark. The first order came within 45 minutes of launching the website! www.spottyotter.com
  • 10. txttools® We’ve been this company’s design partner for many years and have seen it steadily grow into one of the UK’s leading providers of online SMS technology. Working across the full spectrum of marketing material, we’ve helped txttools® create an aspirational brand that just keeps growing and growing... :) www.txttools.co.uk
  • 11. INTERESTED? We’d love to help you stand out from the crowd. To find out more or arrange a meeting, contact: Tony Hall, Business Development tony@engineroomdesign.com The Engine Room Loft 2, The Creative Lofts 15 Northumberland Street Huddersfield HD1 1DT T.01484 483087 www.engineroomdesign.com