1. Finding Profits By Marketing Your Business Through Facebook
Are you prepared to begin beating the competition? Are they already using Facebook to market their
products? Would you like to have a Facebook campaign that beats them cold? This article will show you
exactly how to do these things.
Update your Facebook page regularly. Do not hesitate to post a new update every morning if you find
that your subscribers check Facebook at least once a day. If your subscribers are not likely to check
Facebook very often, share a weekly update to avoid flooding them with too many updates.
Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if
you are not sure how your audience will react to it. Once you get a better idea of how interested your
customers are, you should set some reasonable goals for your campaign.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only
talk every once in a while, many users may become bored and look elsewhere for gratification. Posting
too much is not a good thing either since many people will read it as desperation. Do your best to find
the proper balance.
Try using custom tabs on your Facebook page. When you first create your business Facebook page,
you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own
custom tabs. Some businesses have tabs that contain links to various kinds of content like products,
newsletters, and ongoing contests.
Be sure to update your Facebook page regularly. It doesn't matter how great your Facebook page is. If
you're failing to update on a regular basis, you could be losing the attention of your customers. Make
sure you post to the page often and answer any customer questions or feedback in a timely manner.
Depending on your needs, a Facebook group may work better for you than a page. A group allows
everyone to interact and feel like they know one another. Don't hesitate to create both a page as well as
a group so that your subscribers will be able to get information directly from you.

2. You will be able to put your fans email addresses on a list that will reach them using the 'custom
audiences' feature. Your conversion rate will increase using this tactic and your campaign cost will lower,
both of which are beneficial to you.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees
"Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think
that way as they already know who you are and what you do, and obviously like it.
Ask your fans to get involved in the conversation on your Facebook page. The more engagement and
interactivity you have, the more likely you'll gain more fans in the process. Let your current fans do
some of the heavy lifting for you! Their conversation will generate interest from other people.
Make sure your Facebook page looks great. Appearance is important in marketing. If your page looks
terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and
navigate. Choose a profile picture that looks appropriate and covers enough of your page.
Only post content on your Facebook page that is relevant to the interests of your target audience. Don't
let yourself get caught up in the social aspect and start posting everything you find interesting. Keeping
your posts relevant will better engage your audience than having lots of pointless posts.
Make use of the post scheduling tool on Facebook. Keeping posts regular, rather than clumping them
together and then leaving the page to sit, will draw more visitors. If you don't believe you will have time
in the future to make weekly or daily posts, create several time-neutral posts at once and schedule them
to appear at a later date.
Update you profile regularly. New or changing information about your business should prompt a profile
update. Keeping everything current helps your customers know what is going on. You may choose to
change your profile page often to keep customers coming back.
You need to not only use methods which work, you need to avoid those which don't. It's easy to find
examples of each. You can learn as much from others' mistakes as you can from their successes. You will
be doing yourself a favor when you learn what to avoid.

3. Use Facebook to get some feedback from your fans. You could for instance share a poll to find out which
product your fans prefer. Generate some interest for your Facebook marketing campaign by involving
your subscribers in decisions regarding launching new products. Create a poll to find out what kind of
products your subscribers would like to see in the future.
Keep your Facebook posts related to your the brand you are selling or at least to the relevant industry.
You can discuss a related happening in the news, post a Youtube video that is about your topic or share
interesting comments that have been shared by followers of your Facebook page.
Give subscribers the possibility to share discounts with their friends. Your subscribers could help their
friends win free products or get discounts on your items by sharing one of your updates and tagging one
of their friends in it. Reward the subscribers who help you generate new sales by offering them a prize if
their friend ends up buying a product.
When posting on your Facebook page, do not get very far off topic. If you're selling homes, for example,
it's okay to post about learning of the rates on interest changing if they are. You will bore and aggravate
your readers if you post an off-topic link for Harlem Shake parodies.
With so much information available, there isn't any reason you can't get the most out of Facebook
marketing. You may now even know more than they do! The tips given here can enable your business to
reach a broad audience on social media.