This document provides tips for using Facebook effectively for business marketing. It recommends maintaining a professional tone, engaging followers through contests to increase visibility, updating the page regularly, and tracking metrics like sales generated from Facebook ads. It also suggests promoting the Facebook page through offline channels, making content easily shareable, and linking the business page to a personal profile to appear more authentic. The overall tips are meant to help both novice and experienced marketers improve their Facebook marketing strategies.

1. Confused By Facebook Marketing? Learn The Ins And Outs With These Handy Tips!
How much do you know about online marketing? How much of that knowledge applies when it comes
to Facebook? Have you mastered traditional marketing, but need to learn more about new approaches?
Whether your status is professional or novice, your campaign will benefit if you use the tips in this
article.
When using Facebook to market your business, always remember to post in a professional manner. You
want to ensure that you always keep your page professional because it is a reflection of your business.
Folks will have more respect for what you do if your tone stays professional.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win
something. If you offer incentives, like additional entries into the contest for sharing, then you will not
only give your current followers something of value, but also increase your visibility when they share
your contest.
Try your best to remain professional at all times. Even if you are placed in a position where you feel like
being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be
careful about the way you present yourself to others.
Be sure to update your Facebook page regularly. It doesn't matter how great your Facebook page is. If
you're failing to update on a regular basis, you could be losing the attention of your customers. Make
sure you post to the page often and answer any customer questions or feedback in a timely manner.
Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with
a mistake here and there due to the nature of your business, but this is not true. If you know that your
grammar has issues, run everything through a checker before you post it.
Remember to respect your followers privacy when using Facebook to market your business. If someone
sends you a glowing review through a private message, remember to ask their permission before
making it public. They may have chosen to send you the message that way because they did not want to
be publicly acknowledged.

2. Keep track of how many sales you generate thanks to your Facebook campaign. Count how many
customers purchase products with the coupon codes you share on Facebook. You can also use a visitor
counter to keep track of how many people follow links to product pages you share on your Facebook
page.
Try turning your Facebook fan activity into advertising for your business page. You can use Facebook
Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans' activities into
ads. It lets you promote your business via displaying positive updates from the fans that mention your
business or promoting news feed stories about fans that "Like" your page.
Create a posting system for your day. Consistent posting is probably the biggest thing that you can do
for your Facebook marketing, but if you don't have a plan, it's easy to forget to do it! Add this posting to
your daily to do list, and never go a day without doing it.
If you find it too cumbersome to log on and update your page each day, make use of a scheduling tool.
This allows you to share information to subscribers who are on the computer. Try out a few different
scheduling tools to find one that works the best for you.
So, you have at last finished your Facebook page that highlights all the great features of your unique
brand. Even if you have created a fantastic page, you will not be successful if people aren't aware of
your existence. To generate traffic to your page, current marketing campaign, or latest product take
advantage of Facebook Ads and Sponsored Stories.
Don't forget to promote your Facebook page through offline channels. There are many places that you
can drum up interest in your Facebook page, including print advertising, on your business cards, on
direct mailing pieces, and even on your shop windows! You can grab many new Facebook fans this way.
Keep your status updates interesting. You want the status to interest people enough to check out your
page and become a fan. If you post dull status updates, people may overlook them, or even delete your
account from their page. Try using questions to pique the interest of the readers.

3. Express appreciation to your followers whenever you can. People don't know you care unless you say
that you do. Get creative and let your community know how much they mean to you every now and
then. It will make them feel good and should increase their interest in you and your brand.
Make sure that any content you post is made shareable. There are many businesses that leave messages
then they fail to allow users to share it with others. Word of mouth is your biggest Facebook fan, so do
not forget to allow sharing. Failing to place share links on your page will set your business back a lot.
Look out for those that want to hinder your attempts. Although we can all have enemies, the nature of
Facebook makes it easy to post unfounded negative and harmful statements. Protecting yourself
requires diligence in paying attention to what has been posting and removing the negative content
instantly.
Make sure that you have a solid marketing strategy when using Facebook. Try to put out a new service,
or reach new people. If your goals are not met in a timely manner, you need to rework your Facebook
marketing strategies.
You want to show people that you are a real person, so make sure that you link your Facebook business
page to your profile. In the section where you are allowed to add administrator's information, place a
link to your personal page. You don't have to accept anyone you don't feel comfortable adding, but it
will let people know you are real.
This article can get you on the same playing field with those who have skills in marketing. These tips can
help sharpen your skills with Facebook marketing. Begin your campaign with the advice you've just read.