The document discusses conventions for different movie trailer genres including action/comedy, romantic comedy, horror, and action/sci-fi. It provides details on the audio, shot types, advertising techniques, symbolic codes, target audiences, and impact of trailers for each genre. The document also analyzes the structure, audio, and shots used in an example action/comedy trailer and discusses how it effectively represents the genre.

2.  The genre of my movie trailer will be action/comedy.I
have chosen this type of genre because I am most
interested in this genre, from the feedback given from
peers, I believe this is the appropriate genre, also I
have watched many movies related to this genre and I
am confident that I am able to create my own

3.  While researching trailers, I looked at variety of genres, romantic comedy
was one of them, by looking at a wide variety of genres I was able to
understand what to include and the things which should be avoided in
terms of convention
 Audio- The conventions of this trailer follows a typical romantic comedy
based on its audio, when speaking to each other and show a lot of
emotions, it is evident that in the trailer that the two characters meet up in
New York city and fall in love, the sounds and music used in the trailer are
related to the genre, they provide love songs to illustrate the love between
the two characters, The sounds included within this trailer include music
which relate to there mood at certain parts of the trailer, this changes
during the course of the trailer, as they have many mood swings, the other
sounds include there own personal voice, this is evident in the trailer as
they fight and shows love at the right time, this then gives hints to the viewer
as to what they should expect in official movie.
.

4.  Advertising technique- Tv, Magazine, Internet, Cinema, these are the
most common ways of advertisement
 Target audience- The predominant target audience of this genre
would be females, the age range would be 15+, it would mainly
appeal to a female because the plot of the story would interest the
female more than males as it includes scenes where they both fall in
love, however some male viewers may watch it with their partners or
wife.
 Impact on audience- the main impact is to attract attention from
viewers, the trailer itself gives away a lot of the storyline, but this is
with most romantic comedies. This is done because it wants the
viewer to get interested instantly and they want to know how the film
will end.
 Within this trailer they have used the applicable convention which is
of a romantic/comedy genre, however based on the convention I am
unable use any of the aspects as it is not related to my chosen genre.
On a whole by analysing a romantic comedy I am able to understand
the conventions used, and the importance of including the accurate
conventions for my own trailer.

5.  Structure- The first starts off by showing the production company and cuts
straightaway and shows a established shot of a city, just before the cut, a quote
appears on the screen stating “bad relationship”, this gives a hint to the
audience, of what they will expect when watching the movie, just before the final
scene it shows the two couple in love, this again makes the audience more
excited about the film, is the relationship going to last or not? The producer has
used a mixture of scenes, some more excited than other, but the trailer gives the
audience a good idea of what the film is going to consist of, from watching the
trailer I can identify what the storyline is going to be as they have shown two
sides to the relationship, the ending is predictable,this is a romantic movie
where they fall in love and a happy ending
 Shot types- The shots used within the trailer are predominantly closes up or
extreme close ups, this is show the love and passion for each other, in other
words the emotions for each other, another shot which is used a mid shots, this
is to show the body expression, there are many angles which have been used to
give the viewer the characters view and there feelings, like a low angle shot is
used give a sense of confusion to a viewer, of powerlessness within the action
of a scene. Another shot which is used is a eye-level shot, the camera is
positioned as though it is a human actually observing a scene in this trailer this
angle shot is used to shows how there relationship changes during the course of
the trailer.

6.  Audio- The conventions of this trailer follows a typical action/sci-fi genre, it includes
all the marvel character, in the trailer we see director fury telling his team about the
attacks they are facing, and how they can become and defeat the counterpart. As
the scenes progress, we hear more screaming which is to show the anger. In some
part its constant action, this again grips the audience and leaves them on the edge
of the seats and then it will pause suddenly and a voice over will take place, other
sounds including normal speech, within the trailer type of sound is hardly used, but
when they do they are planning an attack on the enemy
 Shot type-The shots used in this trailer include a birds eye view of the sky scrapers,
this is shown because they want to show the devastation caused by asgard, they
also use wide shots when the public are running away for safety after the attacks,
they also use pans shots to show each character this is show the body and facial
expression of each character. Most of the shots are fast paced and move from one
to another, within the trailer high angle shots are used predominantly because the
camera is elevated above the action using a crane to give a general overview. High
angles make the object photographed seem smaller, and less significant .The object
or character often gets swallowed up by their setting - they become part of a wider
picture. Other shots include low angle shot which shows the viewer the size and
scale of the damage caused by the enemy, other shots used in the trailer include
long shots, While the focus is on characters, plenty of background detail still
emerges

7.  Advertising technique- Tv, poster, cinema and magazine
 Symbolic codes- in this trailer, each character have their own
dress code, for e.g. iron man, red metal plated body armour
 Target audience- The predominant target audience would be
male, this is because a lot of fast paced action is involved and
may not interest a female viewer, however the movie consists of
female character, this may interest female viewers, the age
range would be 13+, this is because they are action heroes and
at this age they may take inspiration from them.
 Impact on audience- the trailer has a big impact on the
audience, the trailer shows some of the action scenes which
gives the audience something to think about, they do not give
away too much of the storyline because it would not give the
viewer anything to think about when it comes to watching the
full film.

8.  Structure-The scene starts off with a birds eye view shot of the
town, it fades out slowly onto the next scene, the following
scene shows the residents running, they have used slow motion
effect, this is used so that the audience can almost feel the
tension building. Just before the final scene all the characters
come together as one and the camera pans around them.In the
trailer we see some of the main parts of the film but it is
shortened so that they do not give away the story, but it allows
the audience to have some idea of what this film is about ,
some of the scenes will make the audience jump out the seats
in excitement as it includes lot of thrills.From the trailer I can
see a storyline appearing as the trailer gives away the critical
part of the film, it allows the audience to have some idea of
what will happen at the end.

9.  Audio- The conventions of this trailer follow the typical horror genre, the
character speak clearly this is because, It is presented in the style of “found
footage”, from cameras set up by the couple in an attempt to photograph what
is haunting them. As the trailer progresses,the character use low tone or
whisper to each other, this is because they have seen or heard something, also
more screaming is involved to make the viewer jump out the seat, alongside this
more silence is involved this again is used to shock the viewer, the sounds
within this trailer are very creepy and frightening, like a gust of wind will
suddenly will appear from the windows, this adds to the affect and makes it
more shocking for the viewer, also the use of silence which is also evident within
the trailer can be very effective as you do not know what to expect next.
 Shot type- a close up shot is used to show the emotions of the two characters, at
times when she wakes up suddenly the camera is close up,this is used so the
viewer is can almost like there with the. Also some of the shot are slow paced.
This again is used to catch the viewers attention, the use of real footage shows
an eye level positioned shot which is as though it is a human actually observing
a scene. Other shots include low angles which shows a shot of the movement of
the bed while the couple are a sleep.

10.  Advertising technique- Tv, poster, billboard and cinema
 Symbolic codes- the symbolic codes used in this trailer include;
ghost or demon is present in their home, the sudden
movement of the characters, this is to show the horror. A blurry
effect is used on the camera to show secrecy, so when
something sudden happens it scares or shocks the viewer, the
lightning used in the trailer is again dark as it is in the bedroom
and the lights are off, darkness suggest mystery and fear, these
effects are important as they create anxiety.
 Target audience- As it is a horror, the age rating would be 16+,
this is primarily due to the content used as well a some of the
language, this would not suit a younger audience as some
scenes are disturbing.
 Impact on audience- The trailer has a big impact on the
audience, it advertises films which will be exhibited in the
future at the cinema, knowing the trailer will be short, its gets
the reader thinking ands adds more interest

11.  Structure- The first scene shows the production company, it
fades over, at first it shows the two characters who seemed to
be normal,but just before the first cut we as an audience are
awakened by the sudden movement of the character, this has a
big impact on the audience as it unexpectedly happened, as
this point adrenaline rush is kicking in and you are unaware if
what is going to happen next. The trailer gives away certain
parts of the film, but not all, the scenes which are shown create
suspense and make the audience move out the seats,but want
to continue watching the movie, In this trailer it is slightly
harder to know the full storyline but know to some extent.

12.  I chose this trailer as it shows a good representation of an
action/comedy trailer, for e.g. Some scenes will include action
and others comedy. This makes the film more interesting as it
is a combination and the viewers will see two sides to this
movie, in the trailer it provides a hint of what to expect, I will
take inspiration from this, the trailer shows the two detectives,
working out why the triads have kidnapped the generals
daughter, I will use the same theme in my trailer, as with most
action/comedy movies, they follow the same storyline where
something goes wrong and it ends in happiness,


13.  Audio-The conventions of this trailer follow a typical action/comedy genre, this
audio involves a mixture of music, speech and often screaming, firstly the
music which is played at the background during the action scene, which is used
to get the viewer in the mood, it is as though the viewers want to get involved,
the speech is usually between the two police officers who are either figuring out
a plan or quarrelling with each other, and I can also hear screams which can be
heard whilst carter is under attack and required lee’s help, this is all evident in
the trailer.
 Shot list-shots are close together at a fast pace to show a lot of action all in one
which makes the audience jump out the seats in excitement, this is something
which needs to included in a action/comedy genre. The shot types that are
included in the trailer include a wide shot where it shows the surrounding and
the characters movement, other shots include profile shots where the camera
focuses on the face, this shot takes place while they are driving. The camera
shots that could be used with this type of film would be track cameras, these
could potentially follow the cars when on pursuit of a criminal for example, this
will also help the viewers feel the speed of the car, low angles would be used to
help enemies/criminals look more daunting and lastly, other scenes include a
close up which shows very little background, and concentrates on either a face,
or a specific detail of mise en scène, in this case the two character face
reactions are shown, either happy or sad.

14.  Symbolic codes-within on the trailer the common symbolic
codes include struggle, injuries between the characters and
how they overcome them challenges, the lighting is very clear,
high key lighting would be used as it’s a comedy and upbeat.
However in some scenes where the enemy can be scene, they
have used dark lighting, this is to show the comparison
between who is good and who is bad.
 Structure- the scenes are all fast paced, in the first scene it
shows the police team stacking money while the triad is on the
phone,then a first cut appears, the two characters are
introduced and a brief background into their roles and what the
viewers will expect, the scenes are chosen at random and put
together to make it more effective.
 Target audience- the target audience of this movie would be
13+, this is based on sequences of action/violence and
shootings, and for language,some scenes can be disturbing for
younger viewers.

15.  The trailer has a big impact on the audience,as it creates
interest and makes you want to know what happens at the end
of the movie, the trailer gives hints and clues which attract
attention, personally I believe this trailer has a big impact on
the audience as it includes a mixture of action and comedy
which has been conglomerated to make a effective trailer.