Enabled by Design-athon 2012

1. ENABLED BY DESIGN-ATHON
EMPATHY ACTIVITY
TASK:
EXPLORE THE CHALLENGE OF DOING ACTIVITIES HANDS FREE.

3. INSPIRATION
PAUL

4. ?

5. EXISTING PRODUCTS
GORILLA POD
GLIDE CAM

6. OUR #DESIGNPROCESS
#sketching #modelmaking #welovecad
#doodles #messeverywhere #3dprintershateus
#lotsofrubbishideas #proofofconcept #jazzyrenders

7. AND THE WINNING IDEA IS…..

8. #nuffsaid

9. TARGET GROUP
SEMI-PRO PHOTOGRAPHERS
LIMITED USE OF ARMS

10. HOW DOES IT WORK
MAGIC

11. INDIVIDUAL vs MASS MARKET
SIMPLIFIED TO THE EXTENT IT DOESN’T REQUIRE
CUSTOMISATION

12. AFFORDABILITY
SIMPLIFIED DESIGN TO REDUCE COST

13. ACCESSIBILITY + USABILITY
MINIMAL SET UP REQUIRED

14. DESIRABILITY
ITS BEAUTIFLY SIMPLE
INLINE WITH CAMERA EQIPMENT NOT ASSISTIVE EQUIPMENT
APPEALS TO MASS MARKET