Presentation from group on Innovation and Product Development course

1. Business Pitch
SkyEscape
The Emergency Escape Device (EED)

2. Background
Businessplan - SkyEscape 2 15.05.2012

3. The Solution
• Four person carrier on the
building faces
• Descent ≈ 2 m/s
• Capacity – 4 persons per 90
sec for each rail
• For a 100 m tall building w.
12 rails – 1440 ppl/h
• Redundant system
Businessplan - SkyEscape 3 15.05.2012

4. The Product
Businessplan - SkyEscape 4 15.05.2012

5. Value proposition
• Building owners can safe lives
• High standard of safety for users of tall buildings
• Raise signal value for building owners
• Higher rent income for building owners
• Possible to exclude a emergency staircase in new constructions
Businessplan - SkyEscape 5 15.05.2012

6. Business Model
• A Product/Service System
• Stage one:
– Sell physical product – the EED
• Stage two:
– Providing a service such as:
• Sale of maintenance carrier
• Maintenance of the building
• Window cleaning
Businessplan - SkyEscape 6 15.05.2012

7. Market Size
• Buildings taller than 35m
• 30.000 buildings of this height
• Expected market share of min 0,5%
• No strong market leader
• Retrofit solution in the west
• New constructions in the east
Businessplan - SkyEscape 7 15.05.2012

8. Customers
• The entrepreneur constructing new buildings
– Primary market
• Owners of existing buildings
– Secondary market
• Insurance Companies
– Business partners
Businessplan - SkyEscape 8 15.05.2012

9. Economics (corrected from BP)
• Total investment of approx. 6 mill. DKK
• Breakeven at 2015
• Production cost – 9 mill. DKK
– 100 m. tall building
– 12 rails mounted in total
– 90 carriers in total
• Sales price – 11,3 mill. DKK
• Investor can achieve
an “exit” by 2019
Businessplan - SkyEscape 9 15.05.2012

10. Thank you!
Any questions?
Businessplan - SkyEscape 10 15.05.2012