1. Welcome to 41631
Innovation in Product Development
- Introduction
Thomas J. Howard
thow@mek.dtu.dk
Unless otherwise stated, this material is under a Creative
Commons 3.0 Attribution–Share-Alike licence and can be
freely modified, used and redistributed but only under the
same licence and if including the following statement:
“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product
Development Department of Mechanical Engineering, Technical University of Denmark”

2. Agenda
08:00 – Introduction to course
09:00 – Break
09:15 – Integrated Product Development
09:45 – Business Model Canvas
10:15 – Break
10:30 – Project Introductions
12:00 - Close
2 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

3. The DTU Teaching Team
Course Responsible & Lecturer
Thomas J. Howard, PhD, Associate Professor
DTU-MEK, building 426 room 142
thow@mek.dtu.dk
http://www.thomasjhoward.com/
Course Lecturer
Jakob Bejbro Andersen, Entrepreneur
CEO and Co-Founder of EdgeFlow
http://www.edgeflow.dk
http://www.edgeflow.dk
3 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

4. The CBS Teaching Team
Course Responsible & Lecturer
Steffen Thilsted - Startup guy and tech entrepreneur
(1calendar.com, Iconfinder.com, Birdback.com)
Dedicated supervisor of groups from CBS choosing to
work with the DTU patents.
Course Lecturer
Louise Harder Fischer
Ext. associate professor CBS
Independent writer, researcher speaker, consultant and
process facilitator on issues of innovation, adoption
processes and knowledge flows.
4 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

5. Design in my Research
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Department of Mechanical Engineering, Technical University of Denmark

6. Design in Practice
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Department of Mechanical Engineering, Technical University of Denmark

7. Jakob Bejbro Andersen
• Graduate from DTU Design & Innovation.
• Thesis on utilizing wind resource in the built environment (2008).
• Co-founded EdgeFlow Aps in 2009 (www.edgeflow.dk).
• Co-founders: PLH Architects, SEED Capital (investor) & Henning Solfeldt
• Currently CEO of EdgeFlow.
• Has led the company through two full scale prototypes iterations,
• ... and three succesful funding rounds.
• Large network within the Danish entrepreneurship sector.
7 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

8. Previous Years
Innovation in Product Development
•The course has been going for about 10
years with lots of owners and formats and is
constantly re-inventing itself
•2012 Jakob and Tom took over the course as
a team and it’s now our passion and hobby
Previous course outputs
horse.
•2012 the focus was on Start-ups
•Perhaps the most successful course ever for
the venture cup
•Great student feedback but some were a
little uneasy about the structure.
8 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

9. This Year
Innovation in Product Development
•The course has been going for about 10
years with lots of owners and formats and is
constantly re-inventing itself
•2012 Jakob and Tom took over the course as
•New focus on high tech spin-outs
a team and it’s now our passion and hobby
horse.
•Teaming up with CBS to provide expertise
on the business development side
•2012 the focus was on Start-ups
•Inventors and IPthe most successful course ever for
•Perhaps protection to ensure
meaningful projects cup real spin-out
the venture with
potentials
2013 student feedback but some were a
•Great
•Aim forlittle uneasy aboutmorestructure.
more capital and the spin outs
9 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

10. Could be your last chance
to start-up/spin-out in a
safe environment.
Hopefully you’ll carry the mindset
with you forever
10 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

11. Reading Material
Product Design and Development 5th Ed. The Lean Startup:
by Ulrich and Eppinger. by Eric Ries.
ISBN-13: 978-007340477-6. ISBN-13: 978-030788789-4.
11 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

12. Homework
• As this course is 10 ects – so you need to do extra work!
• You will have very few assignment of extra reading
material, but when it is asked for it is pretty essential!
• Instead you are asked to focus on:
– Applying what you are learning to developing your
product and business
– Get engaged in the entrepreneurial networks and
events around Copenhagen
• Practical and applied rather than theoretical, everything
should be geared towards making your product better and
your business stronger.
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Department of Mechanical Engineering, Technical University of Denmark

13. Who didn’t complete the competencies survey?
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Department of Mechanical Engineering, Technical University of Denmark

14. Lectures
Lectures: Tuesdays, 08.30 - 12.00 in Building 427 Room 119.
Group work: Fridays, 13.00 - 17.00 - VARIOUS.
The Lectures:
1. 15/2 - Introduction to course and projects
2. 12/2 - Intellectual Property and patenting
3. 19/2 - Product/Business Development Processes
4. 26/2 - Protovation
5. 5/3 - Rapidprototyping and Additive Manufacturing
6. 12/3 - Electronics prototyping
Friday
7. 19/3 - Mid Term Presentations
8. 2/4 - User Interaction
9. 9/4 - Concept Costing
10. 16/4 - Design for Manufacture and Assembly Sessions
11. 23/4 - Funding and Market Studies
12. 30/4 - Video Pitch Creation
13. 7/5 - Pitch Training
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Department of Mechanical Engineering, Technical University of Denmark

15. Deliverables
Product Business Process
(33%) (33%) (33%)
Mid Term X
VC Business
X
Plan
Product
X
Report
Video (?) (?) (?)
Investment
X
Pitch
Exam X X
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Department of Mechanical Engineering, Technical University of Denmark

16. Deliverables
Presentation in front of other groups describing
Mid Term
process and directions of your project.
VC Business A joint deliverable with your CBS colleagues
Plan (and inventor) using VC template.
Product A 10 page report on the technical specifications
Report of your product (appendices are allowed).
A 2 minute video either pitching for funding,
Video promoting your product and selling your team
and process.
5min Investment pitch in front or real investors
Investment
with cross examination. Get them hooked then
Pitch
get try to get their money.
15 minute presentation introducing your task,
Exam your process and your final solution followed by
15minute cross examination.
16 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

17. Agenda
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Department of Mechanical Engineering, Technical University of Denmark

18. Group Work
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Department of Mechanical Engineering, Technical University of Denmark

19. ?
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Department of Mechanical Engineering, Technical University of Denmark

20. ENTREPRENEURSHIP
SUPPORT SERVICES
A list of useful support services for
entrepreneurs and business start-ups
Add to the list by visiting here:
https://docs.google.com/present/edit?id=0AdeCnozdKOjKZGNjcjJmdjVfMjYxZGNkcTc1Y3o&hl=en_US
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Department of Mechanical Engineering, Technical University of Denmark

21. Business Start-up Support Services
http://www.foundable.dk/ http://www.enterprise-europe-network.ec.europa.eu/
http://di.dk/di/entrepreneur/Pages/Entrepreneur.aspx
http://cse.cbs.dk/
http://ecorner.stanford.edu/
http://www.startvaekst.dk/vhhr.dk http://www.svforum.org/
http://www.nxtgen.dk/en/home/
Foundable Activities & resources for student entrepreneurs
Venture Cup Resources & business plan competition
http://www.venturecup.dk/
CSE Free office space for student entrepreneurs
Next Generation Proof of concept money for student entrepreneurs
Københavns Kommune Courses in start-up
Connect Denmark Springboard – get ready to pitch for investors
http://www.kk.dk/Erhverv.aspx One year free membership
Dansk Industri
Symbion Accelerace A fast-pace growth programme for tech startups
Væksthus KBH Help for growth and potential growth companies
E Corner - Stanford 2000 free entrepreneurship videos and podcasts
http://symbion.dk/index.php?id=1411
SVForum Free resources from Silicon Valley
Enterprise EU Network Helps make the most of the European marketplace
http://www.connectdenmark.dk/
21 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

22. Business Start-up Support Services
http://www.cleantechpartnerskab.dk/
http://www.sortedam.com/
http://www.cphcleantech.com/innovation http://www.stardust-cbs.dk/
Stardust Student Entrepreneurial Network
Sortedam Investors and providers web-tech competencies
Cleantech Partnerships between entrepreneurs/startups and established
http://innovationsradar.dk/ Partnerskaber companies
Cleantech A cluster organisation offering different services to
Partnerskaber entrepreneurs in the cleantech field.
Innovationsradar Resource for finding relevant funding sources
22 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

23. Social Ventures Support Services
http://www.socialokonomi.dk/
www.dansic.org
Center for socialt entreprenørskab
http://www.ruc.dk/forskning/forskningscentre/cse/
Socialøkonomi Political organisation
Center for Socialt
Resources & business plan competition
entreprenørskab
http://www.thehub.dk/ The Hub Office space for social entrepreneurs
KPH Projects Office space & project support for social entrepreneurs
Danish Social Network, support and knowledge for student based social
Innovation Center entrepreneurship
http://kph-projects.dk/
23 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

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Department of Mechanical Engineering, Technical University of Denmark

25. The
Startup Competition
Participate by entering 10-15 pages
50.000 DKK - 5 categories
First prize 200.000 DKK
Deadline: May 7th
Lots of feedback
25 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

26. The
Idea Competition
Describe your business idea in
2-3 pages
Evaluation and feedback from a
very competent jury
25000 DKK to the best idea in
each of the 5 categories
26 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

27. Category Description
Cleantech & Environment
- energy efficiency, waste management, pollution reduction etc.
Life Science & Medtech
- biotech, pharma, medical devices, healthcare, biomaterials etc.
Mobile & Web
- apps, web services, search engines, augmented reality, NFC etc.
People & Society
- education, consultancy, marketing, services, tourism, social e-ship etc.
Product & Technology
- industrial design, devices, robotics, hardware, nanotech etc.
27 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

28. Criteria
• Product & Service
• Market & Customer
• Industry & Competition
• People & Organisation
• Money & Feasibility
• Implementation
28
• Budget
Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

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Department of Mechanical Engineering, Technical University of Denmark

30. Project Management
https://podio.com/
https://innovation-and-product-
development.podio.com/employeenetwork/
30 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

31. The Importance of the Team
http://www.lionsrugby.com
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Department of Mechanical Engineering, Technical University of Denmark

32. Your Project Teams
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Department of Mechanical Engineering, Technical University of Denmark

33. ?
33 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark