1. Who would be the audience for your
media product?

2. • When researching existing
magazines I firstly wanted to
attract mainly male
audiences. However, as I
found there where no music
magazines with a larger
female audience than male, I
decided to create one. I
decided to aim my magazine
at 16-25 year old females
who enjoy all kinds of rock
music. This was due to my
research of NME magazine
which was extremely popular
in my survey results. They
are in the ABC1 category and
mainly students with
disposable income.

3. Audience Profile
• Sarah is a 19 year old girl from
Manchester studying fashion at
university. She loves all kinds of
rock music and when she’s not
listening to it she’s attending
live shows and gigs, or
checking up on the latest
artists online or in a magazine.
• It is very noticeable that she is
heavily influenced by rock
music. Her sense of style, views
and actions are influenced by
rock and she is an inspirational
individual to others. She
spends her income on
socialising, attending live music
events, buying the latest
fashion or new rock albums.
She is free minded, rebellious
and is very opinionated.