1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. • Our magazine advert
has synergy with the
digipack and music
video. Our advert fits
with the conventions of
other adverts as it
features an image of
the band, the album
title and artist name.
The recurring theme of
British hip hop is seen
amongst our media
products. The medium
close up of the band is a
convention of digipacks
as the fans want to see
images of them.

3. • Our music video fits the convention of using different locations throughout the video. We shoot outside in urban locations as
well as inside a house. This is a convention of music videos as a change of location keeps the audience interested. The settings
relate to British hip hop culture and relate to the lyrics of the song.
• The majority of shots are a few seconds long, with different camera work such as medium close ups and long shots which is
typical of music videos.
• In our music video we used the convention of having a relationship between the music and the visuals, as the editing of the
music video matched the pace of the music. This allowed us to emphasise the meaning of the lyrics in a visual way.
• Andrew Goodwin’s theory applies to our music video as the music genre has its own style and iconography, as our chosen
genre was British hip hop we filmed the artists in natural, urban settings hanging out to emphasise the genre. This convention
allowed the audience to relate to the images and recognise the genre. Many British hip hop music videos are performance
based with the artists performing to the camera. The artists wore typical urban clothing to match the genre of music and we
used this convention to attract the audience and allow it to have real life realism.
• We challenged the conventions of many music videos as we didn't have a story. However this is conventional of British hip
hop music videos as they tend to be shots of the artists in their urban setting.

4. Digipack
• Our digipack follows forms and
conventions of existing digipacks.
• From my research into existing
British hip hop digipacks I found
that the general colour scheme was
dark colours, predominantly
black, red and white. By using these
colours it engages the audience and
emphasises the hip hop genre.
• The same fonts are used
throughout the media products. We
used this convention within our
digipack as it creates synergy and
allows the products to be easily
recognisable.
• The artists website is featured on
the back next to a copyright
logo, which is found on many
existing digipacks.
• On the inside cover we featured the
lyrics of the chosen song we used in
the music video. This creates
synergy between the media
products and existing digipacks do
the same for the enjoyment of the
fans.