This document discusses Samsung's sales promotion methods and examples. It defines sales promotion as actions taken by a company to increase sales, such as offering free gifts, discounted prices, coupons, and competitions. Samsung invests heavily in sales promotion, spending $4.6 billion in 2013, with particularly high spending in Korea of $888 million. Samsung tailors its sales promotion strategies to different countries to account for varying customer habits and preferences in each market.

1. Samsung’s Sales Promotion
Methods And Examples
By Emre
Sarcan

2. What is ‘‘Sales Promotion’’ ?
 In the simplest, Sales Promotion is all
actions for increase in sales by company.
 Advertisement is show us the reasons to
buy goods/services. On the other hand,
Sales Promotion encourage to buy
goods.
 Some encouragement/Sales Promotion
ways are; Free gifts, Discounted prices,
Joint promotions, Free samples,
Coupons, Competitons, Finance deals..
Etc.

3.  To realize ways of Sales Promotion,
we need activities. Some popular
Sales Promotion activities;
 Buy-One-Get-One-Free
 Customer Relationship Management
 New Media
 Merchandising

4.  Samsung invest very high prices for
Sales Promotion,however, it has spent
around $4.6 billion in 2013.
 The use of sales promotions has been
particularly high in Korea, where
Samsung offered $888 million in sales
promotions that actually exceeded the
$661 million it spent on advertising in
its home country.

5. Samsung’s Examples
• Before the give examples, should
explain the strategy of multinational
company’s like Samsung. However,
Samsung offers Sales promotion for
each country and they are different
each other.
• This strategy’s reason is each
country’s customers have different
habits, hobbies and feeling. So it
seems logically for customer
relationship.

6. Australia/More Inf..

7. Turkey/More Inf..

8. United Kingdom/ More Inf..

9. Lithuania/ More Inf..

10.  As a conclusion, company’s sales
promotions sometimes can seem
unreasonable but for long term it
affects demands, brand awareness,
customer confident.. Etc.