![Watch this video to set the stage ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Internet Marketing Feb2010
- 1. Enterprise Bank Seminar Series Using Internet Marketing to Multiply Opportunities Presentation is available in SlideShare block of my LinkedIn Profile
- 5. Which landing page is better? Web site traffic doubled and Leads doubled. Remember, it’s about conversions, not teaching.
- 11. Where are they spending resources?
- 12. Is there ROI?
- 19. Convert from Suspect to Client Repeat/ Referral Social Media & Networks SEO SEM Email Cards Email Contests Domains Biz Dev PR Blogs Blogs, RSS Emails & Alerts Retention Revenue $$ Homepage/ Landing Page Lead Management Direct Info Download Trade Show Biz Dev 2 to 4X Better ROI Social Media
- 21. Measure ROI -- Decide Reinvestment
- 22. Have Questions?
Hinweis der Redaktion
- At the top end of the scale, 65% of respondents using web site traffic as a social media success metric report that the data they need is either part of standard reports today or is easily accessed when needed versus only 14% reporting that they don’t have the data (i.e., either they know they cannot measure the impact of social media initiatives on web site traffic at all or they have no idea whether or not the data is available). The brand metrics – awareness and reptuation – fall to the bottom of the scale with almost equal percentages of respondents indicating that they can easily see the impact of social media initiatives on these metric or can’t measure the impact at all.