1. Mobile Optimization & SEO
- Boutique Hotels in Paris –
By Emilie Alba
July 5, 2013

2. Mobile Optimized Websites
Browser used: SafariAnalysis carried out disconnected from Google accounts

3. According to the previous analysis…
9 Google Maps results out of 10
are optimized
for Mobile Devices

4. Among all the hotel websites visited in the past, the
only one indexed is a mobile-optimized hotel website
Browser used: Safari

5. According to the previous analysis…
Among all the Search Results:
- only one is a hotel website
- the others are 3rd party sites
(Online Travel Agencies, Local Recommendation
Sites, Paid Search Results, etc)

6. Mobile Website / Standard Website

7. Le Meurice Hotel Standard Website

8. A few clickable buttons can be found in the “book
online” & “special offers” tabs, because they lead
to possible reservations.
Those are the only
clickable links/buttons
of the mobile site.
 Mobile Websites should
remain 80% informational,
20% visual (design, pictures,
logo, etc)
Le Meurice Hotel Mobile Optimized Website

9. Mobile Home Page
Only the descriptive text is displayed on the mobile site

10. Mobile Location Page
The Map and the
“Get Directions”
device are the
most important for
the mobile site

11. Mobile Booking Page

12. Mobile Offers Page
Visual Content is important but has to remain limited.
Only product / service related photos should be used.

13. Mobile Event Page

14. Mobile Event Page

15. Find more about the Latest
Trends
in Digital Marketing
By Emilie Alba
@emilie_alba
@futuremkrs
@emilie_alba
Future Makers
Market My Room