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SSATB Social Networking

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Social Networking for Independent School Admissions Emily H.L. Surovick Director of Lower School Admission, Chestnut Hill Academy Vincent H. Valenzuela Director of Admission, Chestnut Hill Academy
Social Networking in Many Forms Message Boards Podcasts Video Sharing Photo Sharing Blogging Social Networking
Social Networking
The Stats: ,[object Object],[object Object],[object Object],Sources: http://www.youtube.com/t/fact_sheet , http://www.facebook.com/press/info.php?statistics , http://press.linkedin.com/about
Just to Compare…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Your School Should Consider Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Your School Should Consider Social Networking ,[object Object],They may already have!
Facebook ,[object Object]
Facebook ,[object Object]
The Facebook Stats… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: iStrategylabs: 2009 Facebook Demographics and Statistics Report, Jan. 2009
Facebook Stats ,[object Object],[object Object],[object Object]
Issues to Resolve Before You Facebook What happens on Facebook, STAYS on Facebook
Issues to Resolve Before You Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues to Resolve Before You Facebook ,[object Object],[object Object]
Issues to Resolve Before You Facebook ,[object Object],[object Object],Source: The Ottawa Citizen, Universities Turn to Social Networking Sites to Hook Recruits, Dec. 15, 2008
A Really Cool Idea!: The University of New Brunswick ,[object Object],[object Object],[object Object]
Facebook 101: How does it work?
Facebook: Page or Group?
Facebook: Page or Group? Pages- Operate like personal profiles that everyone on Facebook can access. Fans can post comments to pages. Pages allow for more direct interaction with fans. Pages are designed for administrators to maintain a personal/ professional distinction on Faceboook. If a page administrator posts a comment, it appears as if it is coming from the school/ organization, not an individual. There is no limit on the number of fans a page can have.
Facebook: Page or Group? ,[object Object],[object Object]
Facebook Pages: Some School Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter “ What is it? It sounds kinda silly.”
Twitter ,[object Object]
Twitter Usage is Growing!
A Twitter Vocab Lesson ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Look at Twitter
Twitter- It still doesn’t sound that great…. ,[object Object],[object Object]
Twitter- Still to Come…. ,[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
Another YouTube Use for Schools ,[object Object]
Facebook Advertising- What a Great Idea! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Ads- Micro-targeting ,[object Object],[object Object],http://www.facebook.com/advertising/?src=pf
Anatomy of a Facebook Ad CHA Open House April 23 rd Chestnut Hill Academy Open House April 23 rd , 7PM. Tour our campus, visit our new science center and meet faculty, students and parents. ← Ad title is limited to 25 characters. ← Only one photo/ image permitted. ← Body text limited to 135 characters.
Facebook Ads: Tracking ,[object Object]
Once You’re Feeling Confident… Some Other Sites For You to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging- WordPress.com
How to Promote Your Facebook/ YouTube/Twitter Pages- Basic ,[object Object],[object Object],[object Object],[object Object],[object Object]
Once Your Up and Running… Some Other Ideas to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Conclusion…. ,[object Object],[object Object],[object Object]
Audience Participation: Comments/ Questions?
Social-Networking: What More Can We Say?

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SSATB Social Networking

  • 1. Social Networking for Independent School Admissions Emily H.L. Surovick Director of Lower School Admission, Chestnut Hill Academy Vincent H. Valenzuela Director of Admission, Chestnut Hill Academy
  • 2. Social Networking in Many Forms Message Boards Podcasts Video Sharing Photo Sharing Blogging Social Networking
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Issues to Resolve Before You Facebook What happens on Facebook, STAYS on Facebook
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Facebook 101: How does it work?
  • 18. Facebook: Page or Group?
  • 19. Facebook: Page or Group? Pages- Operate like personal profiles that everyone on Facebook can access. Fans can post comments to pages. Pages allow for more direct interaction with fans. Pages are designed for administrators to maintain a personal/ professional distinction on Faceboook. If a page administrator posts a comment, it appears as if it is coming from the school/ organization, not an individual. There is no limit on the number of fans a page can have.
  • 20.
  • 21.
  • 22. Twitter “ What is it? It sounds kinda silly.”
  • 23.
  • 24. Twitter Usage is Growing!
  • 25.
  • 26. A Look at Twitter
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Anatomy of a Facebook Ad CHA Open House April 23 rd Chestnut Hill Academy Open House April 23 rd , 7PM. Tour our campus, visit our new science center and meet faculty, students and parents. ← Ad title is limited to 25 characters. ← Only one photo/ image permitted. ← Body text limited to 135 characters.
  • 34.
  • 35.
  • 37.
  • 38.
  • 39.
  • 41. Social-Networking: What More Can We Say?