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Social Media: Newcastle College

“Using Social Media to create an interactive
           student experience.”



      Emily Hampton, Social Media Manager, NCG

                   October 2011
About Me

                 Emily Hampton, BA (Hons)
                 Social Media Manager, NCG

   Extensive experience of building social communities engaging
 thousands of individuals through spectrum of age demographics.

First-class Honours Graduate: Dissertation on “The Impact and Value
      of Social Media for Marketing and Business Development”
                - shared and read throughout the world.

  Has produced and managed several Social Media strategies for
                 businesses in the North East
Social Media is Shaping our
        Teenagers
STUDENT SUPPORT TOOL


• Answering the questions of
prospective and current students


• Important to establish strong
lines of communication between
Student Services and myself


• Me informing you of posts that
may have an impact on you


• Me asking for information to
answer someone’s query
Social Media Guidelines
Summary

• New channel of communication

• Increase brand awareness and drive traffic to our website

• Target our audience

• Listening and monitoring tool

• Encourage dialogue – with prospective, current and past students,
staff, and parents.
Contact Me

 Emily Hampton, BA (Hons)
 Social Media Manager, NCG


Email: emily.hampton@ncl-coll.ac.uk
        Tel: 0191 200 4672
   Twitter: @EmilieHamptonSM
     LinkedIn: emilyjhampton

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Social Media for Student Services

  • 1. Social Media: Newcastle College “Using Social Media to create an interactive student experience.” Emily Hampton, Social Media Manager, NCG October 2011
  • 2. About Me Emily Hampton, BA (Hons) Social Media Manager, NCG Extensive experience of building social communities engaging thousands of individuals through spectrum of age demographics. First-class Honours Graduate: Dissertation on “The Impact and Value of Social Media for Marketing and Business Development” - shared and read throughout the world. Has produced and managed several Social Media strategies for businesses in the North East
  • 3. Social Media is Shaping our Teenagers
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. STUDENT SUPPORT TOOL • Answering the questions of prospective and current students • Important to establish strong lines of communication between Student Services and myself • Me informing you of posts that may have an impact on you • Me asking for information to answer someone’s query
  • 17.
  • 18.
  • 19. Summary • New channel of communication • Increase brand awareness and drive traffic to our website • Target our audience • Listening and monitoring tool • Encourage dialogue – with prospective, current and past students, staff, and parents.
  • 20. Contact Me Emily Hampton, BA (Hons) Social Media Manager, NCG Email: emily.hampton@ncl-coll.ac.uk Tel: 0191 200 4672 Twitter: @EmilieHamptonSM LinkedIn: emilyjhampton