1. How did you use media
technologies in the construction
and research, planning and
evaluation stages?
Evaluation Question 4

2. Tumblr
• Tumblr has been the blogging site that we have
chosen to use to post all of our planning,
research, and production too.
• It has been a helpful site as we could follow each
other and see the research and planning that we
were each doing
• The tags are also a great element as it has meant
that my blog is much easier to navigate.

3. Tumblr
• Tumblr has been useful in all stages as it’s
versatility means I was able to upload or embed
almost any type of file- I uploaded videos of our
focus group in the research stage, embedded
scribd files in the planning stage, and Prezis in
the evaluation stage.

4. Scribd
• Scribd allowd me to scan in my hand-drawn
story board into the computer, and embed it into
Tumblr as one file
• This made the story board easier to read and
navigate than if it had been uploaded in the
format of jpegs.

5. Survey Monkey
• Survey Monkey was a key tool in our research
stage
• It allowed us to specifically ask our target
audience what they wanted out of a music video,
as we could ask people to take our survey by
simply sending an email
• It also gave us clear and easy to read graphs so
that analysing our data was made a lot easier

6. Google
• Google was the search engine that I used whilst
completing this product
• It allowed me to find the relevant things when
doing my research
• I could simply search for a magazine advert and
I would have hundreds at my fingertips

7. Mobile phones
• Mobile phones were key when organising our
filming sessions
• We were able to contact each other to arrange
the time and place
• We could also save the times and dates into the
built-in calendars, helping us organise our time
better

8. Computers
• Without computers we could not have
completed any stage of the process
• We used the internet to reasearch things
• We used the editing program premier pro to
create our animatic for planning and also to
create our final product
• Photoshop was also used to create my ancillary
texts
• None of these could have been done without a
computer

9. Digital Cameras
• These allowed us to create a high quality video
• We also used an iPhone 5s camera in order to
get more frames per second so that we could
turn that footage into slow motion
• We also used an SLR to film some of our video
which allowed us to be more creative and use
different techniques such as focus pulls

10. Adobe Premier Pro
• This program allowed me to use it’s position and
scale tools to fulfil our idea of faces cut into
quarters

11. Adobe Premier Pro
• Premier pro also helped with the evaluation- we
could overlay our voices in order to discuss
which conventions we followed or challenged

12. Photoshop
• I used photoshop in order to create my ancillary
texts
• I used the liquify tool in order to blur Daphne’s
eyes on the digipak
• I also used the hue and saturation gradients in
order to change the colours of the powder on my
advert

13. YouTube
• YouTube was really helpful in the research stage
as it gave me thousands of music videos at my
fingertips, allowing me to find ones from the
same genre as mine, and find conventions easily.
• It was also helpful in the production process as
we could upload test videos, first cuts, and the
final product to YouTube

14. Facebook
• Facebook helped in the evaluation stage
• As our target audience are in the same age range as us, many of our
facebook friends are too, and so we posted a link of our first cut to
facebook in order to get feedback before committing to a final
product

15. Prezi
• Prezi was useful in the evaluation stage as it allowed me to present
my thoughts and ideas in a clear and concise way
• It was also a great way to include images and text in the same place,
in order to analyse them