2.  Eradicate passive voice
 Avoid the verb to be whenever possible
 Limit usage of “lazy verbs”
› i.e. to be, seems, appears, feels, looks
 Stay away from overly complicated
verbs

3.  “It was in the world of nineteenth century
French aristocracy that Louis Vuitton was
able to rise from nothing to the world’s
most famous luxury travel brand.”
 “By wearing and carrying luxury goods
covered with logos the Japanese are
able to identify themselves in
socioeconomic terms as well as conform
to social norms.”

4.  “For example, the gold-painted waves
on a Japanese saddle were produced
recently on a silk scarf.”
 “Counterfeit designer T-shirts and simple
dresses are usually manufactured by
Vietnamese or Latin American
immigrants in nearby Riverside and
Orange counties because turnaround is
a mere matter of days.”

5.  Use strong, meaningful verbs
 Emphasize usage of active verbs
 Simplify complicated verbs i.e. use fewer
words but stronger ones.
 Use interesting captivating verbs

6.  In the world of nineteenth century
French aristocracy, Louis Vuitton rose
from nothing to the world’s most famous
luxury brand.
 By wearing and carrying luxury goods
covered with logos the Japanese
identify themselves in socioeconomic
terms as well as conform to social norms.

7.  For example, recently Hermes produced
the gold-painted waves found on a
Japanese saddle on a silk scarf.
 In nearby Riverside and Orange
counties, Vietnamese or Latin American
immigrants usually manufacture
counterfeit designer T-shirts and simple
dresses because turnaround is a mere
matter of days.

8.  Find a passage in Deluxe or another
article we have read for class that
exhibits one or more of the “Don’ts” and
figure out how to change it.