FT

1. Different Font Types
A very important feature of any poster/magazine/digipak is the font. Different fonts have different styles. I have noticed through my research
into pop, indie, rock etc. magazines that different fonts are used as they are more appropriate for that genre. For example, on pop products
you would expect to see bold and big fonts. Whereas on indie products, the fonts tend to be more simple and not as eye catching. However
this is not always the case when companies go against the genres’ connotations.
Indie example: Pop example:
Because fonts are becoming more used and more and more people are straying away from the classic Ariel or Calibri font, we are no
longer limited to the ones you can find on Microsoft word or Photoshop. There are websites which offer hundreds of fonts in all
different styles to suit your needs. This is why I am going to use one of the websites in my final product.

2. How we portray different fonts
Continuity is very important on any type
of media product. This often includes the
font type aswell. If the masthead is one
type of font, another part of the product
would often have a similar looking or the
same font.
Big fonts are used to draw
attention to the writing. Usually if a
masthead on a magazine would be
written in a bold font as it is eye
catching.
Fonts like this
would be seen in
the main text of a
product. It is easy
to read and is the
default font on
most computers.
A font like this is very dated and
would often be seen on products years
back in the old English period.