Como as novas tecnologias influenciam os consumidores e seu modo de comprar e se relacionar com marcas, produtos e serviços. Eles querem participar da concepção de novos produtos, opinar sobre serviços e até mesmo sobre o posicionamento das marcas. Confira as principais tendências aqui!

1. FUTURE OF RETAIL
Reinven&on
&
Revolu&on:
Retail
On
Demand
&
The
New
Brand
Champions

5. Modern Shopper’s Demands
§ Wants to Have A Say On What Is
Produced
§ Enjoys Lending A Hand To Fellow
Shoppers
§ Will Gather People Around To Get A
Better Price
§ Wants To Be Rewarded For Sharing
Shopper Expertise

6. THE NEW BRAND
CHAMPION

7. “LET ME SELL ON YOUR BEHALF”
THE NEW BRAND CHAMPION
Setting The Stage
SHOPPER AS
By clearing the air before customers enter a store and calling out targeted
AFFILIAT
moments for valuable interactions, retailers are helping to create the
foundations of a focused and worthwhile interaction

8. MULU.ME
COMMISSION FEES EARNED BY INFLUENCING
ONLINE PURCHASES

9. STYLMEE
GAME LETS PLAYERS COMPETE AND EARN REWARDS
BY SETTING UP VIRTUAL BOUTIQUES

10. “LET ME HELP DECIDE WHAT’S SOLD”
Customer Abassadors
Shoppers are looking to harness the wealth of information and preferences
they callout, and create online, bringing the cache of information with them to
help inform and support their decisions

11. BARCLAYCARD RING
COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS
IN CARD MANAGEMENT AND PROFITS

12. CATERPILLAR
CONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN
ON THE DESIGN OF ITS UPCOMING LINE

13. “HELP ME DECIDE WHICH ONE TO BUY”
Meta-Library
By tapping into the wealth of online information by leveraging image
recognition search and augmented reality to present detailed information and
contextual relevance, users are able to use information without being tied to
a specific medium or behavior.

14. NEEDLE
SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR
REAL-TIME PRODUCT CONSULTATIONS

15. KYSY VAIKKA
INSURANCE COMPANY RECRUITS EXISTING POLICY
HOLDERS TO ADVISE POTENTIAL CUSTOMERS

16. “LET ME NAME MY PRICE”
Layered Virtual
Showcase
With a growing level of peer to peer communities that are working together
and searching for service answers, the right information is being rewarded
and being presented in easy formats for large groups of people to use and
share. set of digital services are enabling shoppers to visually experience
A new
and experiment with products before they buy.

17. NETPLENISH
APP LETS RETAILERS COMPETE TO SUPPLY
HOUSEHOLD GOODS

18. BAG THAT
Group Buying Website Secures Best
Available Deal

19. Modern Shopper’s Demands
§ Sophistication Based On Personal
Knowledge
§ Prepared To Trade Data For A Better
Experience
§ Instant Access To Expertise
§ Takes Advantage Of Technology
§ Wants To Be Offered A Perfect Match

21. “Give Me Personal Attention And Better Service”
Service With An Opt In

22. MODCLOTH
STYLISTS LOOK TO YOUR PAST PURCHASES TO
TAILOR ADVICE

23. NEIMAN MARCUS
LOCATION AWARE APP PROVIDES SALES-STAFF
WITH CUSTOMERS’ PREFERENCES

24. “Teach Me How To Use This”
RETAIL ON DEMAND
Subject Specialist
SHOPPER COACHING
Staff members with specialized knowledge bases who can provide smarter
answers and product recommendations to their customers in-store, online
and over the phone.

25. MOTOMETHOD
MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO
WORK ON BIKES THEMSELVES

26. LENBROOK
EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW
TO ACESS HIGHER AUDIO PERFORMANCE

27. “LET ME SHOP WHAT I LIKE”

28. GLIMPSE
SOCIAL SHOPPING CHANNEL USES FACEBOOK
‘LIKES’ TO BUILD CUSTOM CATOLOGS

29. CURISMA
SOCIAL DISCOVERY PLATFORM CONNECTS
CONSUMERS SHOPPING FOR ELECTRONICS

30. “LET ME BUILD THE PERFECT ONE FOR ME”
Experience Centers
Best-in-class brands are creating experience centers where consumers are
approached, not only as shoppers, but as sophisticated learners who are
eager to engage and create

31. EVOLVEX
CUSTOMIZING MODULAR FURNITURE ONLINE AT
AN AFFORDABLE PRICE

32. FUJIFILM
3D PRINTING KIOSK ALLOWS RETAILERS TO
OFFER CUSTOMERS PERSONALIZED OBJECTS

33. “HELP ME CHOOSE THE PERFECT FIT”
Reading The Customer
RETAIL ON DEMAND
FIT WITH A CLICK
Opt-in services that allow customers to make their personal data available to
members of staff in exchange for the promise of tailored service, product
recommendations and optimization.

34. UPCLOAD
WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS
FIND THE RIGHT FIT ONLINE

35. SAYDUCK
AUGMENTED REALITY APP TESTS POTENTIAL
FURNITURE IN CONSUMERS’ HOMES

38. The image
CONTACT
cannot be
WHY PSFK
displayed.
Your
computer
may not
have enough
memory to
open the
PSFK is a trends-led innovation company that
provides its clients with ideas and inspiration
to evolve its products, services and marketing
communications. We employ a unique
methodology to deliver trends research
together with future business concepts and
user scenarios to a client list that includes
A m e r i c a n E x p r e s s , B M W, M i c r o s o f t , Piers Fawkes
InterContinental Hotels Group, Target and CEO & Founder
Pepsi. piers@psfk.com
+1 646.520.4672
Jeff Weiner
Director, Business Development
jeff.weiner@psfk.com
+1 646.520.4665
+1 516.359.3453
42 Bond Street, 6th Floor
New York, NY 10012 USA
www.psfk.com