Facebook Ad Manager
using Qwaya

Qwaya
is a powerful self-service tool for
any business who seeks to save
time and increase performance
when working with Facebook ad
campaigns.

With Qwaya you can create,
publish, track, optimize and
organize any Facebook ad types
with more sophistication and
usability than the tools provided
by Facebook.

Get started
http://www.qwaya.com/

Sign Up
To sign up
choose your preferred package.
http://www.qwaya.com/pricing

After you have set up the billing
agreement

you will be redirected to Qwaya
and your dashboard.
Now it‟s time to connect your
Facebook account.

You will now be redirected to
the dashboard where you will
see your Facebook user account
and the ad accounts connected
to this account.

If you click on Facebook
connections you can see all the
Facebook accounts and all the
Facebook entities (pages,
places, applications and events)
connected to your Qwaya
account.

If you are on our Premium or
Business plan you can also
connect multiple Facebook user
accounts. Simply click on „+
Connect‟.

Dashboard

The dashboard is the first place
you will arrive to when you log in.
In the dashboard you can see the
Facebook user account you have
connected to Qwaya and the
Facebook ad accounts that this
Facebook user is an admin or a
general user of.

1. Dashboard
Go back to the Dashboard to
view your ad account and start
working with Qwaya.

2. Facebook connections
Add or remove Facebook user
accounts. You will also be able
to see the Facebook entities
(pages, places, applications and
events) you can manage in
Qwaya.

3. Users
Here you can invite your
colleagues to work in the same
Qwaya account.

4. Settings
View, change or add your
account and company
information. Here you can reset
your password, upgrade,
downgrade or cancel your
account, log out from Qwaya and
add your Google Analytics
token.

5. Facebook user
Here you will see the Facebook
user accounts that you have
connected to Qwaya. If you want
to connect more Facebook user
accounts please navigate to
Facebook Connections.

6. Facebook ad accounts
You will be able to see all the
Facebook ad accounts that your
Facebook user is an admin or a
general user of. If you have an
unnamed Facebook ad account
you will see a number id
representing the Facebook ad
account id.

If you haven‟t renamed your ad
account we suggest you to do it
since it will give you a better
overview of your accounts.

To add a Facebook ad account
you need to ask the Ad account
owner to add you as a general
users of the ad account..

In Facebook he/she can add your
profile in the Settings tab and
you will be able to see the ad
account in Qwaya

To see your published
campaigns and start creating
new ones, simply click on the Ad
account you want to work with.

Remember that you will not be
able to start your advertising on
Facebook if you don‟t have any
funding in your Facebook ad
account.

7. Refresh ad accounts
If you are not able to see all your
Facebook ad accounts that you
are an admin or a general user of
in the dashboard, click the
“Refresh ad accounts” button.

Create a campaign

In order to create and publish
ads to Facebook through Qwaya
you need a Facebook user
account and a Facebook ad
account.

If you don‟t have an ad account
Facebook will automatically
create one if you go to their
advertising page

1.
Login to Qwaya
using your email login and
password.

2.
Click on the ad account
you wish to work with.

3.
Go to „Create Ads‟ and select what
you want to advertise from the left
hand sidebar. In the sidebar you
will be able to see all the Facebook
entities you are an admin of and
you can also select to advertise an
external website.

4.
Click on the page you want to
promote and select to create a
Page Like ad.

Select what tab on your page
you want to drive the traffic to.
Type in the titles, body texts you
want to use.

Add your images and
select „Save as‟ in order to save
your ad creatives as a template.

Please note that Qwaya will
create one ad for each
combination of title, body text
and image. If you add 2 titles, 2
body texts and 2 images Qwaya
will create 8 ad creatives.

It is recommend you to
not create more than 10 ad
creatives in each campaign.

5.
Click „Create‟ in order to use the
ad creatives.

6.
Proceed to „Set Targeting‟ to
select who should see your ad.
Click on „New Targeting‟.

7.
The targeting window will appear
where you can start filling out
your targeting preferences.
Country is the only mandatory
part in the targeting pop-up.

8.
Save your targeting as a
template in order to reuse and
edit your targeting.

9.
Click „Create‟ in order to use the
targeting.

10.
Your targeting will appear in the
main grid.

11.
Proceed to „Publish ads‟ in order
to create your campaign,
allocate budget, select bid type
and set max bid. Click on
„Generate X ads‟.

The campaign pop-up will open.
Type in the campaign name,
select start and end time and set
your campaign budget. Select
bid type and add your Facebook
pixel. Press „Generate X ads‟ and
the ads will appear in the
preview window.

13.
To publish your campaign to
Facebook, click on „Publish X ads‟
and your campaign will be
published to Facebook. You‟ll then
find your ads for a short while in
the Publishing queue, until they‟re
placed in „My campaigns‟ tab.

Work with templates

Ad templates and targeting
templates

You can use templates both for
ad creatives and targeting, we
recommend to use both.
Once you saved your work as
templates you can reuse them in
the future

Ad creative templates

Targeting templates

When to use templates

An example to illustrate the
benefits of working with
templates is a scenario where
you identified an ad that is
performing well and you want to
tweak it slightly to see if you can
get an even better performance.

The templates will enable you to
find the creative and targeting of
that particular ad quickly and
generate a new ad, whether it is
the creative part or the targeting
part, based on the old ad.

Create Ad Creative templates

To get started designing your ad
creative templates
navigate to the
“Create ads” tab.

1.
Select what you want to
advertise in the left hand
sidebar. In this example we will
select to advertise an external
website.

2.
A new window opens which is the
template window you work with to
create the creative template.
Each of the different ad types has
a special template window since
they all require different content.

Fill out all the fields and
click “Save as template”

3.
Create a folder for your template
for better organization and
structure

4.
Name your template and click
Save

5.
Your template will appear in the
„Use template‟ tab in left hand
sidebar.

6.
Right click on the template to
use, open, rename, duplicate or
delete the template.

Create Targeting templates

This means that you can save your
targeting work as templates and
use it again in the future for new
ads.
Since finding a good targeting
sometimes takes time and requires
fine-tuning, it is wise to save all
your targeting work as templates.

By doing so you will be able to
reuse old targeting work and do
changes to old templates instead
setting up news ones from
scratch each time you want to
create a new targeting.
This will save you time and help
you find the correct targeting
easier.

1.
Click on “Set Targeting” and the
“New targeting” button to
activate the template window.

2.
A new window for creating the
targeting will pop up and here
you will need to fill in
preferences for your targeting.
Click „Save as template‟.

3.
Your template will appear in the
left hand sidebar.

4.
Right click on the template to
use, open, rename, duplicate or
delete the template.

Reference Link:
http://www.qwaya.com/support/u
ser-guide/connect-yourfacebook-account/

created by: