The dashboard is the first place
you will arrive to when you log in.
In the dashboard you can see the
Facebook user account you have
connected to Qwaya and the
Facebook ad accounts that this
Facebook user is an admin or a
general user of.
View, change or add your
account and company
information. Here you can reset
your password, upgrade,
downgrade or cancel your
account, log out from Qwaya and
add your Google Analytics
5. Facebook user
Here you will see the Facebook
user accounts that you have
connected to Qwaya. If you want
to connect more Facebook user
accounts please navigate to
6. Facebook ad accounts
You will be able to see all the
Facebook ad accounts that your
Facebook user is an admin or a
general user of. If you have an
unnamed Facebook ad account
you will see a number id
representing the Facebook ad
If you haven‟t renamed your ad
account we suggest you to do it
since it will give you a better
overview of your accounts.
To add a Facebook ad account
you need to ask the Ad account
owner to add you as a general
users of the ad account..
In Facebook he/she can add your
profile in the Settings tab and
you will be able to see the ad
account in Qwaya
To see your published
campaigns and start creating
new ones, simply click on the Ad
account you want to work with.
Remember that you will not be
able to start your advertising on
Facebook if you don‟t have any
funding in your Facebook ad
7. Refresh ad accounts
If you are not able to see all your
Facebook ad accounts that you
are an admin or a general user of
in the dashboard, click the
“Refresh ad accounts” button.
Go to „Create Ads‟ and select what
you want to advertise from the left
hand sidebar. In the sidebar you
will be able to see all the Facebook
entities you are an admin of and
you can also select to advertise an
Proceed to „Publish ads‟ in order
to create your campaign,
allocate budget, select bid type
and set max bid. Click on
„Generate X ads‟.
The campaign pop-up will open.
Type in the campaign name,
select start and end time and set
your campaign budget. Select
bid type and add your Facebook
pixel. Press „Generate X ads‟ and
the ads will appear in the
To publish your campaign to
Facebook, click on „Publish X ads‟
and your campaign will be
published to Facebook. You‟ll then
find your ads for a short while in
the Publishing queue, until they‟re
placed in „My campaigns‟ tab.
An example to illustrate the
benefits of working with
templates is a scenario where
you identified an ad that is
performing well and you want to
tweak it slightly to see if you can
get an even better performance.
The templates will enable you to
find the creative and targeting of
that particular ad quickly and
generate a new ad, whether it is
the creative part or the targeting
part, based on the old ad.
This means that you can save your
targeting work as templates and
use it again in the future for new
Since finding a good targeting
sometimes takes time and requires
fine-tuning, it is wise to save all
your targeting work as templates.
By doing so you will be able to
reuse old targeting work and do
changes to old templates instead
setting up news ones from
scratch each time you want to
create a new targeting.
This will save you time and help
you find the correct targeting
Click on “Set Targeting” and the
“New targeting” button to
activate the template window.
A new window for creating the
targeting will pop up and here
you will need to fill in
preferences for your targeting.
Click „Save as template‟.