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Emerasoft Day 2012 - Adobe Corporate presentation
- 1. Adobe as a Publishing Technology Partner
Matteo Oriani | Solution Consultant CreativePro & DI SEM
© 2012 Adobe Systems Incorporated. All Rights Reserved. 1
- 2. About Adobe
Founded in 1982 74 Offices in 43 Countries
$4.2 billion in revenue in FY2011 Corporate Headquarters in
San Jose, California
More than 9,700 employees
© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
- 3. Changing the world
through digital
experiences
© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
- 4. Adobe’s History of Transformation
DIGITAL
$4B+
EXPERIENCES
Media & Marketing
$3B
e
Interactive Media/
nu
Websites
ve
Re
$2B
Electronic Documents
$500M
Desktop Publishing
© 2012 Adobe Systems Incorporated. All Rights Reserved.
- 6. What We Do
© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 7. What We Do
MAKE
© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 8. What We Do
MAKE MANAGE
© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 9. What We Do
MAKE MANAGE MEASURE
© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 10. What We Do
MAKE MANAGE MEASURE MONETIZE
© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 11. © 2012 Adobe Systems Incorporated. All Rights Reserved. 7
- 12. We help customers create,
publish, promote and
monetize their content –
anywhere
© 2012 Adobe Systems Incorporated. All Rights Reserved. 8
- 13. DIGITAL MEDIA
CUSTOMERS
PUBLISHERS
BUSINESSES
MEDIA COMPANIES
AGENCIES
CONSUMERS
STUDENTS
© 2012 Adobe Systems Incorporated. All Rights Reserved. 9
- 16. The Adobe Creative Cloud
Get the World’s
Best Tools Publish Apps
& Websites
Store & Stay a
Share Step Ahead
© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
- 17. Digital Publishing Suite
CREATIVE
SUITE DIGITAL PUBLISHING SUITE
+
CREATE
PRODUCE
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
- 18. Digital Publishing Suite
CREATIVE
SUITE DIGITAL PUBLISHING SUITE
+
CREATE
PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW
(Powered by
SiteCatalyst)
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
- 19. We help customers
optimize their digital
marketing and advertising
investments
© 2012 Adobe Systems Incorporated. All Rights Reserved. 13
- 20. DIGITAL MARKETING
CUSTOMERS
AUTOMOTIVE
RETAIL
MEDIA
FINANCE
AGENCIES
PUBLISHERS
TECHNOLOGY
TRAVEL
© 2012 Adobe Systems Incorporated. All Rights Reserved. 14
- 21. Digital Marketing Strategy
Campaign
Management Media
Monetization
DATA &
CONTENT
Predictive Personalization
Marketing
© 2012 Adobe Systems Incorporated. All Rights Reserved. 15
- 22. We Manage “Big Data”
© 2012 Adobe Systems Incorporated. All Rights Reserved. 16
Source: Adobe
- 23. We Manage “Big Data”
> 115
Billion
Dynamic campaign assets
delivered per quarter
© 2012 Adobe Systems Incorporated. All Rights Reserved. 16
Source: Adobe
- 24. We Manage “Big Data”
> 115 > 1.6
Billion Trillion
Dynamic campaign assets Transactions
delivered per quarter per quarter
© 2012 Adobe Systems Incorporated. All Rights Reserved. 16
Source: Adobe
- 25. We Manage “Big Data”
> 115 > 1.6 > 21
Billion Trillion Petabytes
Dynamic campaign assets Transactions Data managed
delivered per quarter per quarter
© 2012 Adobe Systems Incorporated. All Rights Reserved. 16
Source: Adobe
- 28. Leading in Key Areas
EXPRESSIVITY, GAMING AND
INTERACTIVITY AND APPS PREMIUM VIDEO
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
- 33. Typekit
Before Typekit, HTML text could only be styled
using the few “browser safe” fonts that are pre-
installed across all target platforms.
“WEB SAFE” FONTS BEFORE TYPEKIT
LOWEST COMMON
= DENOMINATOR
DESIGN
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
- 34. Web Fonts with Adobe Typekit
Library of 4000+ Embed in 100% Support All Top Browsers
Licensed Fonts Standard HTML & Devices
Benefits of styling text with HTML:
Best for SEO Accessibility
Easiest to update Browser support
Copy / Paste / Zoom Consistent branding
Translation Lower page weight
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
- 35. Recent Acquisitions
DIGITAL MEDIA DIGITAL MARKETING
© 2012 Adobe Systems Incorporated. All Rights Reserved.
- 36. Routes to Market
ADOBE
CUSTOMERS
© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 37. Routes to Market
ADOBE
CHANNEL
CUSTOMERS
© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 38. Routes to Market
ADOBE
CHANNEL DIRECT
CUSTOMERS
© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 39. Routes to Market
ADOBE
ADOBE.COM CHANNEL DIRECT
CUSTOMERS
© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 40. Routes to Market
ADOBE
ONLINE
ADOBE.COM CHANNEL DIRECT
SALES
CUSTOMERS
© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 41. Routes to Market
ADOBE
ONLINE
ADOBE.COM CHANNEL PARTNERS DIRECT
SALES
CUSTOMERS
© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 42. Routes to Market
ADOBE
ONLINE
ADOBE.COM CHANNEL PARTNERS DIRECT
SALES
CUSTOMERS
© 2012 Adobe Systems Incorporated. All Rights Reserved. 27