Keynote at ITDays: Innovation, entrepreneurship and technologies event at Cluj-Napoca, Romania

1. What Can You Expect
From Next Cloud
Services?
Eduardo Mendez Polo
Telefonica Spain

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3. http://tagul.com
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Diego Velazquez, The Lances - Museo del Prado, Madrid

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7. INTERNET
INTRANET
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8. PUBLIC
CLOUD
PRIVATE
CLOUD
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9. Deployment Models
PUBLIC
CLOUD
VPN
HYBRID
CLOUD
PRIVATE
CLOUD
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10. SERVICE
Delivery Models
APPLICATION SOFTWARE
MIDDLEWARE: DB, Application
Server, Web Server
UTILITIES: Antivirus,
Monitoring, Backup…
OPERATING SYSTEM
SERVER
STORAGE
NETWORK
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11. Bill Baker
Nuiku Inc
(ex-Microsoft)
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12. Why is Cloud Sexy?
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13. A Growing Business…
Public Cloud Services Forecast, 2Q12 Update
Gartner
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14. A Solution for IT
• 75% - 80% of IT budget is needed
to maintain legacy. Only 20% - 25%
for new projects.
• The average workload is 15% of
deployed computing capacity.
• The average timeframe forisregular
infrastructure deployment 2-3
months.
Dilbert Calendar App Screenshot by Metranome Inc.
Dilbert by Scott Adams
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15. Maturity
Service Level
IT Operations
Developers
Business
Early Adopters
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Fast and Cheap
Deployments
Looking for…
Cloud Adoption

16. Cloud Adoption
72% CIOs surveyed agreed or strongly agreed that their
business executives see cloud as a way to be
independent of IT.
Forrester CIO Research 2013
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17. What do consumers want?
DATA SECURITY
AVAILABILITY
“I have one question regarding
how we can deploy heavy
applications using Cloud
Computing. Because it uses
LOCK-IN
REGULATION
Internet and if it is downAVOIDANCE
then it
would be difficult to use
applications at that time.”
COMPLIANCE
Comment to a survey to Cloud experts
Cloud Computing Journal
COMPETITIVE
PRICE
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18. Do Cloud customers
like cattle service level?
Are all Clouds the same?
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19. freefoto.com
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20. X
Processor
Virtual Machine
Memory
Disc
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21. www.arnoff.com
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22. X
IaaS
PaaS
SaaS
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24. X
Public
Private
Hybrid
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mammaagata.com

27. FEEDS OUR
STOMACH
FILLS OUR SENSES
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http://www.motivationalmemo.com

30. Public Cloud
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STARTUPS

32. STARTUPS
Openstack user survey
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33. STARTUPS
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http://pln.mulgrave.com

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CORPORATIONS

35. CORPORATIONS
http://www.unclesamsfood.co.uk/
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36. SLA/Billing as Usual
Resource
Resource
Billing
Billing
CORPORATIONS
Per Resource Consumed
(Cost Center)
Processor
Memory
Virtual Machine
Bandwidth
Storage
Vlans
Virtual Datacenters
…
simple
Unadaptable
Unadaptable
complex
Difficult to
Difficult to
understand
understand
flat rates
Expensive for discounts
Expensive for
customers
customers
Unprofitable
Unprofitable
for provider
for provider
Extra costs
Extra costs
Failed SLA
Failed SLA
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37. Alternate Business Model
CORPORATIONS
Per Service
(Profit Center)
Availability Rate
Transactions Processed
Revenue Share
EASY TO
DIFFICULT TO
Tech Support Class
UNDERSTAND
IMPLEMENT
Security Level
Customer Care Tickets
QoS
Services: Integration, Backup & Restore, Optimization…
Services-aaS: CRM-aaS, Billing-aaS, Tech Support-aaS…
The Creation of Adam
M. Buonarotti, Sixtine Chapel
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38. More individuals are born than can
possibly survive. The slightest
advantage in one being over those
with which it comes into competition,
or better adaptation in however slight
a degree to the surrounding physical
conditions, will turn the balance.
Charles R. Darwin
The Origin of Species, c. 14
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39. Contact: emendezpolo@gmail.com
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