14. Tools
• Social Media
• Geo-Location (Four-Square)
– Digital Invite Platforms, (Evite)
– Facebook, Twitter, LinkedIn,
YouTube , Vimeo
• Mobile
– SMS Text 910-35 “Breaking
News: DC Cancer Consortium…”
• Kindred URLs and third-party
aggregators , such as “Network for
Good”
• Direct mail
– QR codes, Bookmark directions QR “Quick Response” Codes
15. Multiple Choice Pop Quiz
• Match the social media tool with the audience
a. Pinterest
1. Hispanic Women 35-54
b. Twitter
2. Women, 18-24
c. Facebook
3. Reporters 25 – 45
d. Tumblr
4. Teenagers 15-19 e. LinkedIn
16. Tests
• Widgets – Surveys, Contests on the website, social media
• Email, Newsletters, e-Alerts
• Skype Focus Groups
• Webinars
• Meetings –Conferences
• A/B Testing (Text links, bit.ly links, direct mail/landing page,
Out-of-Home QR codes)
17. Reviews
How do you spell website traffic success?
-Benchmarking
-Website traffic scorecards
- The bottom line (evenue)
21. Internet Marketing: Be Flexible, Realistic
• Assess the website and stage of organizational development
• Determine the best tools to use for audience, strategy
• Use 3-6 tactics to increase website traffic over six months
• Determine how you will measure outcomes and continue to
build upon your efforts.
22. Resources
• The Non-Profit Guide to Internet Marketing. Toolkit by the
New York Law Help Consortium, 2011. www.lawhelp.org
• Hubspot www.hubspot.com - Offers white papers about
driving website traffic.
• Hootsuite University www.hootsuite.com. Helps organize and
stratify audience messages for various social media platforms
(Facebook, LinkedIn, Twitter)
• Google Analytics www.google.com/analytics - Google
Analytics (GA) is a free service offered by Google that
generates detailed statistics about the visitors to a website.
Your Strategic Plan dictates the content elements that bring people to your website. It’s the reason for building your “house of information” in the clouds. Brand – Your conceptual identityMarket Share – The people who must know your identity. Mission – What you aim to do with your identity and the people who know it. Vision – How will your brand evolve? Role - What will your brand do for the world, for individuals, for other organizations? The answers to those questions will help you formulate quality, accessible content
Assessment 2.0 really reflects taking stock of your organization’s overall marketing strategy and determining the resources available to enhance the website’s expression of the organizational “brand” using online tactics and tools.
Build it and they will come? Not if you don’t know who they are and why they are coming.
Understanding who “they” are will now help to understand what will motivate them to visit and spend time at a website. Are they engaged? Why are they online and what are they looking for?
Build it and they will come? Not if you don’t know who they are and why they are coming.
Pick your tools carefully.
Pick your tools carefully.
Pick your tools carefully.
ESPs or email services providers help to deliver content and direct inbound links as well as any social media platform. Assuming the email gets past SPAM filters, the ability to link directly to a landing page or organizational news update is key. Direct links are important, don’t just link to the HOME Page.
ESPs or email services providers help to deliver content and direct inbound links as well as any social media platform. Assuming the email gets past SPAM filters, the ability to link directly to a landing page or organizational news update is key. Direct links are important, don’t just link to the HOME Page.
Despite its many uses, QR Code is a plain old matrix code. It is confined to two dimensions, so you can't see a real picture of it. QR Code was manufactured with the intent of decoding it at very high speeds, so the third dimension wasn't deemed necessary. It is also a relatively new code, having been created in 1994, in Japan. That country, by the way, still sees the most prevalent use of QR Code, although much of what QR Code powers is exported to the rest of the world.
Interactive social media tool test
How do we assess the tool before we use it to bring result? A number of low or no-cost tests are available to test a tool with a target audience. The tests
Reviews: Did our website achieve “rock star” status or not?
Reviews: Did we become a website star or didn’t we?
Reviews: Did we become a website star or didn’t we?
Klout score definition - Klout scrapes social network data and creates profiles on individuals and assigns them a "Klout score". Klout currently claims to have built more than 100 million profiles. Klout is not an "opt-in" service, but individuals who register at Klout can ensure that all of their social networks are accessed and therefore evaluated in their Klout scores. Klout also builds profiles of individuals who are connected to those who do register at Klout.Klout scores range from 1 to 100, with higher scores corresponding to a higher assessment by Klout of the breadth and strength of one's online influence. Klout scores are further divided into measures, also ranging from 1 to 100, that Klout calls "True Reach", "Amplification Probability", and "Network Score".True Reach is based on the size of a person's "engaged audience" of followers and friends who actively listen and react to her or his online messages. Amplification Score relates to the likelihood that one's messages will generate actions (retweets, @messages, likes, and comments). Network Score reflects the computed influence value of a person's engaged audience.[citation needed]The accuracy of Klout Score has been questioned several times[4] by different researchers. Klout Score has been used by social media marketers as a barometer of influence.[citation needed]Source: Wikipedia
