3. What is
A Blog?

4. A Diary A Soapbox
A Collection of Thoughts
An outlet A website

5. Blogs allow users to update
content frequently and keeps
viewers coming back.
For business, blogs aid in
creating a brand, an image.

6. 42,000,000
BLOGS
500,000
new posts a day

7. 329 Million Views a Day

8. 60% 40%
Men Women

11. Photos are essential

12. Cure Thrift Shop

13. -Creative content sharing
New arrivals
Inspiration for customers
Sale alerts
Informative

14. Sweetgreen

15. Sweetgreen
“You can’t have a successful
business in an unsuccessful
community.”
Share company & community
activities.

16. Humanize it

17. Casual
Behind the Scenes
How to
Get to know the Business
Create the Brand

18. Get Personal- more approachable

19. Create a Brand
(Healthy living) Build Community & Educate

20. Research what
works for you and your industry.
Develop a
schedule. If you don’t have time, make a plan.
Think it through. Gather
content and information.
Create a visual for
viewers and consumers. Make them take notice.
Relate to your
customers. Respond to inquiry and suggestion.
Share to other
social media outlets. Re-use stories after a time.

21. Don’t Oversell
(avoid selling in general)
Don’t ramble
Do share knowledge &
experience
Who can tell your story better than you?

22. Platforms
And more….
Over 31 Million Bloggers in the U.S.