1. Digital Marketing Services
E-Marketing, Web Marketing, Internet Marketing, Online Marketing are commonly seen terms used
interchangeably to denote online promotional activity. While the internet remains the mainstay for
advertising and marketing in the digital world, the term ‘Digital Marketing’ is more relevant in today’s
scenario where there are several other relevant channels that can be explored besides the internet such as
mobile phones and smart devices, interactive entertainment media and even shopping slots in TV
channels.
Digital Marketing is complex mix of smart placement and smart vehicle selection and it requires a multi-
pronged approach in order to be truly effective. There are multiple points on the internet and digital space
where a company can potentially reach its intended target audience and each of these plays a unique role
in creating awareness or inducing traffic to an e-retail website. The Digital Marketing package should
typically comprise a Strategy, a Plan of activities and a Tracking and measurement system.
Embitel Approach to Digital Marketing:
1. Develop a Traffic Generating Strategy: The more the visibility for your online brand, the greater the
potential to attract a high level of traffic. At Embitel we explore a range of Digital Marketing
campaign options to promote your brand.
2. Achieve Top Rankings in Search Engine Listings as Quickly as Possible: Search engines continue to
play an important role when internet users seek out and choose online shopping sites. While SEO
content leads to better ranking in search engine listings, the strategic placements of back links
speeds up this process. As the concerted effort of the Digital Marketing strategy gradually begins to
take effect, websites move up the search engine rankings and this has a positive impact on
generating more traffic.
3. Analyse Web Analytics Reports to Fine Tune the Strategy: Web Analytics is the measurement of the
number of visitors to a website, their origin of click-through and their behaviour online at the
website. It provides clear insights on factors that contribute towards your business objectives and
can potentially offer guidelines on areas that need to be fine tuned in order to serve the customer
better. At Embitel, we have experts with experience in Omniture Site Catalyst, Google Analytics,
Yahoo Analytics and Click Tracks analytics tools.
Digital Marketing Campaign Options
1. Search Engine Marketing: Search engines are a primary source of website traffic; Maximize traffic
from keyword searches
1. Search Engine Optimization - Manoeuvre your way up the search engine rankings, slowly
but surely
2. Pay Per Click (PPC)/Keyword Advertising – Be prominent on search results pages
2. Social Media Marketing: Be present in a vibrant interactive environment
3. SEO Content Development: Talk in a language that search engines expect and recognize

2. 4. Email Marketing & Newsletters: Information and content that makes your products and services
come alive
5. Banner and Display Advertisements:
1. Banners - Brand visibility & Logo recognition
2. Display ads- Brand image building over a period of time, Product ads
6. Press Release and Article Distribution: Kindle interest for your online brand through credible
news media & informative channels
7. Blog Marketing: Influence thought, express your point-of view to customers, and reinforce belief
in the quality and benefits of your product and services
8. Affiliate Marketing: Forge associations with other sites to capture more eyeballs for your brand
and drive additional traffic to your site
9. Mobile Phone Messaging/SMS Marketing: Direct, concise, and quick sales alerts that are short
and to the point
10. Multi-device Accessibility: Be wherever your customer is; facilitate access from anywhere, at
anytime
Contact Us for a more detailed explanation and discussion on the scope of our Digital Marketing
Services for your organization.
Embitel Contact Address:
Embitel Technologies (I) Pvt Ltd
Unit No:208 to 216, 2nd Floor, Delta Block,
Sigma Soft Tech Park (SSTP),Varthur-Hobli , Whitefield Main Road,
Bangalore, Karnataka - 560066
India
Ph: +91 80 41694200
Website: http://www.embitel.com
Blog: http://www.smarte-commerce.com/