Opt-in email marketing involves building an email list of prospects who voluntarily provide their email addresses. It is important to use a double opt-in process where prospects confirm their sign up via email. Developing quality content and using forms, popups, and social media can help grow an opt-in list. Tools like MailChimp and HubSpot make it easy to create and send email campaigns, but one must be mindful of data privacy rules and ensure list quality to avoid spam issues.

1. Turbocharge Opt-ins With These
Modern, Tested (Ultra-Effective)
List Building
Techniques

2. Content
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1. Introduction
2. Increasing KPIs
3. The Double Opt-In
4. How To Develop Your Opt-in Email List
1. Give It Your Best Shot
2. Ask for Blog Subscribe
3. Draw Out Prospects via Social Media Platforms
5. Pop-ups and Forms
6. Data and Privacy
7. Spam
8. Tools to Launch Your Marketing List
9. MailChimp vs. HubSpot: Which One Is Right for You?
10. Summary
11. Fancy More Reading?
12. Harvest An Avalanche of Leads with Opt-in List
Building Today!
1. MailChimp
2. HubSpot

3. 1
INTRODUCATION
Inbound marketers know that the days of purchasing a list of leads and
targeting those leads with marketing emails, are over. In fact, they rarely
work, in this age of sapm.
Opt-in is the best way to go now. That being said, building an opt-in data-
base with zero foundation can be a difficult, and time-consuming task for
a team or organization.
In that respect, the digital landscape is similar to the primal one.
Opt-in implies your target audience is aware that they are being added to
your marketing funnel and have 'opted' to receive messages from you
“consciously”, or “complacently”.
It is the point at which visitors to your website fall into the scope of fo-
cused targeting.
a. First come first serve
b. Do or die
c. Adapt and overcome

4. 2
Increasing KPIs
Personalized emails allow you to target new audiences who enter your
sales funnel.
You can even retarget prospects who have not purchased from you in a
while.
You can accomplish this through:
Once opted, you can keep track of the users. You can use trigger-based
automation to respond to them.
Let's break this down further.
At Digitalzone, we don't just help you put together your Marketing Auto-
mation; we also make sure that most of the leads also end up visiting your
website.
We will create and optimize points on your site that lead to conversions.
Enjoy higher conversion rates. Visit our website.
a. Targeted discount campaigns and other compelling offers
b. Upselling and cross-selling techniques
a. Generate messages based on a user's digital footprint and send them
personalized content across multiple channels.
b. Experian says that the rate at which people open and click on
personalized, triggered mailings is 25% higher and the rate at which
people click through is 51% higher.

5. 3
The Double Opt-In
Getting back, the double opt-in process requires prospects to indicate
their interest in receiving future communications from you in two consec-
utive steps:
The early fears of many internet businesses that this process would
weaken the effectiveness of email marketing by restricting the number of
people in a database have been proven unfounded.
In spite of this, while compiling an emailing list, the quality of leads is
strongly considered more valuable than quantity.
High-quality leads—people who voluntarily added themselves to your
mailing list rather than being included deliberately, or by chance—are
what the double opt-in process is all about.
The point is to get your audience well acquainted with your brand and in-
still and increase loyalty to increase conversions.
In any case, if the prospect wishes to be removed from the advertiser's
mailing list entirely, it’s acceptable to request an email confirmation to
warn them. This process is called a double opt-out.
Now that we've firmly established what opt-in email marketing is, let's
look at how to develop an opt-in email list.
a. Once when they first sign up and
b. Again when they get a confirmation email
c. 79% of all welcome emails are double opt-in,
which is proof that the owner of the account is an active subscriber.
https://support.iterable.com/hc/en-us/articles/215675703-Double-Opt-Out-Unsubscribe

6. 4
How To Develop Your Opt-in Email List
Providing high-quality content will attract new members to your da-
tabase. Create top-of-the-funnel marketing copy such as industry
reports, e-books, and guides. Make this premium material available
for download without any strings attached (free content) if you want
membership requests to be completely optional. Login choices
should be UX-friendly, and forms shouldn't be overly crowded.
Blogging is a great strategy for opt-in list-building.
Many businesses have pursued this route and have become known
as industry experts with well-established brand personas. Brands
distribute valuable resources by continuously publishing blog posts
that target ideal customers.
Loyal subscribers: those who are interested in learning more and
keeping up with the latest developments and best practices in your
field will ideally subscribe to your blogs if they add relevant value.
Having them sign up for the blog instead might be a good alterna-
tive because "newsletter subscription" sounds spammy unless it
comes from a very authoritative, and widely trusted source.
1. Give It Your Best Shot
2. Ask for Blog Subscribe
You can easily convert curious strangers into customers by bolster-
ing your presence on social media channels.
These are places where your target audience spends their time.
You can use infographics, videos, blog articles, and even paid con-
tent to entice new visitors to your website.
And set your website up to capture emails and get them into your
Marketing Funnel via an opt-in membership.
3. Draw Out Prospects via Social Media Platforms

7. 5
Pop-ups and Forms
Forms requesting the prospect’s demographic information and email ad-
dresses should be displayed prominently on the website. Possible places
are the blog sidebar, at the end of the blog, after a scroll of a certain
length.
You can also place forms on the homepage, the footer, and the header.
Including statistics like "Join 10,000 subscribers" on your sign-up forms
will help prospects make a favorable decision.
What is not recommended is a pop-up that appears the moment a person
enters your site.
Pop-ups (if used) should only appear after the prospect has spent some
time on your site and formed an opinion about it.
Misusing pop-ups is tantamount to spam. It will drive users out of your
site almost immediately. This will in turn hurt conversions and increase
bounce rates.
Compared to standard forms, the conversion rate for collecting email ad-
dresses using pop-ups is 1,375% higher.
To access "Gated Content," that is content accessible only via opt-in, a
user must first provide their email address in your website's form.
If you have premium material, this is a fantastic method for expanding
your subscriber base.
Prospects will be more likely to sign up for a newsletter provided you’re
contributing to relevant issues on social media. Provide value from other
websites in your niche, and publish information that prospects will find
useful. This is not about your brand as much as it’s about the interest of
prospects.
We often see that our clients' and partners' email data of prospects and
other touchpoints are misaligned with their email marketing. This is frus-
trating for all parties involved. This would mean a lot of important da-
ta—historical data from the online shop and sales contacts in CRM—are
not present in the (email) marketing software.

8. 6
Data and Privacy
In the event that you are unsure about the data protection rules, apply
the following as a general rule:
You are permitted to make use of the data for advertising purposes
in connection to this brand, product range, or market as soon as a
commercial relationship has been established—if the customer has
already purchased from you. But it should be easy for the receiver to
remove themselves from the list of recipients at any time they want.
To be safe, verify emails on older contact lists to get rid of any spam
traps or addresses that might hurt your sender reputation. For in-
stance, you might provide prospects the opportunity to re-subscribe
to your mailing list.
If people are already filling out a form, adding little checkboxes in
strategic locations in your email newsletter (like during the checkout
process) is an excellent approach to develop your list because it
allows individuals to indicate their interest in receiving the
newsletter.
On the other hand, you should consider, in general, whether you
want to get opt-in permission for business transactions at all. Order
customer satisfaction surveys, confirmation, and following retarget-
ing ads via email to engage clients in conversation without seeming
to be desperate for business.
As soon as a prospect makes a purchase from your company, you are
in the clear to send advertising messages to that customer through
a broad number of channels. In this case, you would still be in compli-
ance with GDPR as long as they have the ability to cancel their sub-
scription at any moment.
a.
b.
c.
d.
e.

9. 7
Spam
The question now is, where do you begin?
Start by using the addresses of your existing client base. Of course,
as was previously said, only with clients who have already purchased
from you before—and regularly.
Utilizing outdated address lists that don't have complete names or
gender information is not recommended. There is a probability that
you may bump up bounce rates and unsubscribers if you do use old
and unverified email lists. All of your emails may be marked ‘SPAM’ by
the recipient and your email marketing effort thereon will be in vain.
According to one research, having as little as 1% of "dirty" emails, or
emails that are not verified, decreases 10% deliverability. Because of
this decrease in deliverability, click-through rate, conversion rate,
and open rate will all suffer.
a.
b.
c.

10. 8
Tools to Launch Your Marketing List
To launch and manage your email marketing list, you will need the right
software. Let's have a look at some of the choices you have available to
you.
A form and a system to collect, validate and activate email addresses
A system to create, schedule, send emails to subscribers
A system to manage users to Unsubcribe
A system to measure the impact of your emails: How many sent, how
many bounced, how many opened, how many clicked on which link,
etc
a.
b.
c.
d.
There are many moving parts to building an email list
If you are not very knowledgeable about technology or if you just
have a small number of people on your email list, WordPress emails
created using newsletter programs such as Mailchimp tend to be a
decent substitute.
Because tools like MailChimp, ConstantContact, Aweber, etc, are
hosted on the cloud, you will not have the option of executing the
program on your own server. As a result, you may have fewer rights
and possibilities for customization.
Not only do you have to ensure the interaction of all the systems, but
you also need to make sure that each component precisely matches
the requirements of your business online.
Only then will you be able to achieve the level of success you want.
The ability to combine all Digital Touchpoints on a single Automation
Platform becomes essential for effectively automating not just in the
newsletter but also the operations that occur before and after it in
the communication process.

11. 9
Tools to Launch Your Marketing List
Not only do you have to ensure the interaction of all the systems, but
you also need to make sure that each component precisely matches
the requirements of your business online.
Only then will you be able to achieve the level of success you want.
The ability to combine all Digital Touchpoints on a single Automation
Platform becomes essential for effectively automating not just in the
newsletter but also the operations that occur before and after it in
the communication process.
The ability to integrate several platforms, channels, and touchpoints
into a single system is one of the benefits offered by complex
all-in-one systems. However, very few of them can actually be al-
tered to cater to the requirements that are unique to you.
Make every effort to condense the required information on the forms
to the basic essentials, such as a first name, the last name, and an
email address.
When it comes to the design of forms for your website, having fewer
options is preferable.

12. 10
Tools to Launch Your Marketing List
MailChimp is a free tool [up to
2000 emails pm] that offers a
wide range of features for both
small and large businesses.
You can create, send, and track
email campaigns. MailChimp
makes it easy for you to do this.
One downside of MailChimp is
that it doesn’t offer as many
options for formatting and styl-
ing your emails as some of the
other tools.
However, MailChimp’s us-
er-friendly interface and wide
range of features make it a
popular choice among busi-
nesses of all sizes.
MailChimp
HubSpot is a paid tool that
offers a wide range of features
for both small and large busi-
nesses.
You can easily create, send,
and track email campaigns.
The downside to HubSpot is
that it is expensive. However,
the cost of using HubSpot is
offset by the range of features
that it offers, including the abil-
ity to create complex email
campaigns and track their
results in real-time.
HubSpot

13. 11
MailChimp vs. HubSpot: Which One Is Right for You?
If you’re just starting out with email marketing, MailChimp is a good
option. It’s free, easy to use, and offers a wide range of features that
you can customize to fit your needs.
If you’re already using a paid email marketing platform, HubSpot
might be a better option. It offers more features and options than
MailChimp, but it can be more expensive.
Whichever tool you choose, make sure to keep track of your results
and adjust your strategy as needed. By using these tools, you can
create powerful email campaigns that will help you connect with your
target audience and drive conversions.

14. 12
Opt-in suggests that your target audience is aware that they are
being added to your marketing funnel and have "chosen" to receive
communications from you "consciously".
It is the moment at which website visitors become eligible for target-
ed marketing.
How can a marketer multiply opt-ins and establish a database with
ease? That’s what you learned in this article.
Remember that 79% of all welcome emails are double opt-in. That is
sufficient evidence that the account owner is an active subscriber.
The objective is to familiarize your audience with your brand, instill
and create brand loyalty, and enhance conversions.
If a prospect chooses to be completely removed from an advertiser's
distribution list, permit confirmation email to alert them.
Use infographics, videos, blog posts, and even purchased material to
attract new website visitors.
Display pop-ups only after the prospect has invested time and de-
veloped an opinion about your website.
To guarantee GDPR compliance, you'll need an email marketing list to
which you may send offers to customers who have previously made
a purchase.
The ability to unify all Digital Touchpoints on a single Automation
Platform is crucial for properly automating not just the newsletter,
but also the processes before it.
Also ensure that each component perfectly meets the criteria of your
online business.
Summary

15. 13
Especially articles on topics like Intent-based Marketing.
Plus, topics like Content Syndication, Opt-in List Building, ABM Topics,
Demand Research, and Content Creation.
While you’re enjoying these, you might also want to take a peek at our
MarTech Report, Case Studies, and Researched Whitepapers.
https://digitalzone.com/blog/?s=Intent+based+marketing
https://digitalzone.com/blog/?s=content+syndication
https://digitalzone.com/blog/?s=ABM
https://digitalzone.com/blog/?s=Demand+Research
https://digitalzone.com/blog/martech/ https://digitalzone.com/blog/case-studies/
https://digitalzone.com/blog/?s=content+creation
https://digitalzone.com/blog/market-research-whitepapers/
https://digitalzone.com/blog/?s=content+syndication https://digitalzone.com/blog/?s=opt+in+list+building
MailChimp makes it simple to manage your email list and monitor
campaign outcomes.
MailChimp vs HubSpot: Which Should You Choose? If you're just get-
ting started with email marketing, If you are currently using a premi-
um email marketing platform though, HubSpot may be a better alter-
native.
Fancy More Reading?
Check out Digitalzone’s Blog.
Get in touch with us, skyrocket sales today.
https://digitalzone.com/contact-us

16. Account Based Marketing
Content Syndication
Intent-Based Marketing
Opt-in List Building
Demand Research
Content Creation
14
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