Product Management and Why You Need It

The Product Manager CEO of the Product Sandra Macdonald EmbarkOnIt Inc. [email_address] 519-732-3257 Twitter: @sandramacdonald www.embarkonit.com

Product Management ,[object Object],[object Object],[object Object],[object Object]

What is a Product Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why you need a Product Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who asked the Market? ,[object Object],[object Object],Engineering Centric “ Customer Centric” Brand Driven Cost Controlled VP Sales “We need to be Customer Centric” Instead of adding random features, the company begins building the exact things that individual customers ask for VP Finance “We are spending too much to get Customers” Costs Skyrocket with custom designs and 0 repeatability, plus promoting to a dozen markets. Costs get cut: Travel, Support, Award dinners and… Marketing VP Marketing “We need a Brand” Nothing is being sold in such a constrained environment, so the company attempts to establish a standard “Brand” based loosely on something they sold before. Mugs and T-shirts get distributed with the New Brand VP Engineering “We need more Features!” With all the focus on the new Brand, no work is being done on the product. Engineering begins adding Features, guessing what the customers might want

Factors of Consideration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Accountabilities of the Product Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Job Description: Duties and Responsibilities of a Product Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Managers are NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Requirement Phase ,[object Object],[object Object],[object Object]

Prototype Phase ,[object Object],[object Object],[object Object],[object Object],[object Object]

Design ,[object Object],[object Object],[object Object]

Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing ,[object Object],[object Object],[object Object],[object Object]

Deployment (Launch!) ,[object Object],[object Object]

Maintenance ,[object Object],[object Object],[object Object]

Product Support ,[object Object]

PM Tools Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! I welcome your questions and comments Sandra Macdonald EmbarkOnIt Inc. [email_address] 519-732-3257 Twitter: @sandramacdonald www.embarkonit.com

Product Management and Why You Need It

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Product Management and Why You Need It