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Social media and health literacy mla 2017
- 1. The Use of Social Media for Health Literacy Outreach Elisabeth Marrapodi Library Director Trinitas Regional Medical Center Elizabeth, New Jersey MLA NY/NJ Chapter Meeting October 17, 2017
- 2. Why Use Social Media for Health Literacy Outreach? 59% of US adults have searched online for health information in the past year The “good” news: 53% of these “online diagnosers” have spoken to the their primary care doctor about what they found The bad news… 47% have not and believe what they’ve read online
- 3. Outreach to the Digital Community Choosing Platforms • Familiarity/ease of use • If you build it will they come? • Flexibility • Go where your customers are! @TrinitasLibrary https://trinitaslibrary.blogspot.com
- 4. Sometimes it takes a village: Networking/Partnerships Don’t work in a silo! • Be the town crier & publicize everywhere to launch: – Bulletin boards – Institutional newsletters – Orientation – Committees – On your own social media accounts Our networks & Partnerships: 1) Elizabeth Public Library 2) Community Advisory Outreach Committee 3) YMCA Family Gateway 4) University of Sheffield, Library & Information iSchool, UK/SL campus 5) Whole Brain Health/SL
- 5. Hurdles & Obstacles MLA Hospital Libraries Section Survey Results 93% of small/solo hospital libraries do not offer social media
- 6. What do we post? Don’t reinvent the wheel: Retweets & self-promotion
- 7. Blog
- 8. Tapping into Alternative Social Media Platforms The virtual health literacy outreach project in Second Life: health quizzes (English & Spanish) UNIV SHEFFIELD INFOLIT ISCHOOL WHOLE BRAIN HEALTH
- 9. Networking: exhibits displayed in a variety of settings helped expand outreach This project received the 2010 Medical Library Association’s Hospital Libraries Section Award for Research UNIV ILLINOIS SCHOOL OF MEDICINE
- 10. Measuring success: numbers & surveys Twitter: nearly 600 followers Blog: over 90,000 hits Health quizzes: over 15,000 plays world wide
- 13. In Conclusion… • Health literacy is about communicating health information in ways that people can understand--- • And today, that includes using social media for learning and sharing. It’s a powerful way we can all use for health literacy action. Helen Osborne, Social Media and Health Literacy. AMWA Journal / V32 N3 / 2017 / amwa.org. 2017 Alvarez Award Winner
- 14. To learn more about this our library’s health literacy outreach projects using Social Media: Textbook chapter: “Improving Health Information Literacy with Games in the Virtual World of Second Life,” p175-89 in Virtual, Augmented Reality and Serious Games for Healthcare 1, 2014 (Springer) Article: Soon to be published article in Journal of Consumer Health on the Internet https://virtualinspirationisland.org/location/health-literacy- area/