If you find your emails going to the spam or junk folder on a regular basis, there are a few things you need to do. Review your current report, check your domains, create a seed list with accounts at gmail, outlook, etc., send a “communication” message to yourself, send a message in plain text, then send that message in HTML version. Depending on what step the e-mails are being sent to spam, therein lies your problem. If you still can’t figure out the problem, please submit a ticket to EmailDelivered with the sending domain, email client credentials, results of each of the steps above, the message you are testing, message headers from each seed account, and authorization to access your email client and perform testing. If you wish to you can also simply order a diagnostic test and we will figure it out for you.

1. HOW TO TROUBLESHOOT
INBOX PLACEMENT.
(HOW TO GET OUT OF THE SPAM FOLDER
AND INTO THE INBOX)
PRESENTED BY HEATHER SEITZ:

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HELPFUL TIP:
List quality and list hygiene play an important role
in whether or not your email messages make it to
the inbox, so be sure you’ve recently cleaned
your list and consider running a re-engagement
campaign to inactive subscribers.

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NOTE:
If you are sharing resources (IP addresses or
domain names, several of these steps will not
apply to you).

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CHECK YOUR
REPUTATION
1. CHECK YOUR REPUTATION

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NOTE:
Not all ISPs pay attention to the "score". However
the score is a symptom of these other factors,
which need to be addressed.

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2. TEST ALL DOMAINS

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3. SEND A BASIC
TEST

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AT THE
4. CREATE SEED ACCOUNTS
4 MAJOR ISPS

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5. SEND A
“COMMUNICATIONS TYPE”
EMAIL

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MESSAGE
MARKETING
6. SEND A TYPICAL

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7. TEST PLAIN TEXT
... AND HTML

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HELPFUL TIP:
Once you have an HTML template that inboxes,
save it for future use.

14. RECAP.
THINGS TO
TEST FOR
INBOX
PLACEMENT
1. Check your email
reputation.
2. Check your domains.
3. Send a basic test email for
IP reputation issues.
4. Create seed lists at the
major Internet providers.
5. Send “communication”
type messages until it
inboxes.
6. Test plain text versions.
7. Test HTML formatting.

15. HOW TO TROUBLESHOOT EMAIL INBOX
PLACEMENT
Learn more about how product
launches impact your email delivery:
http://www.emaildelivered.com/email
-inbox-troubleshooting.
Remember to sign up for a free
email marketing assessment
athttp://emaildelivered.com/Assessm
ent
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