Hook More Customers in 8 steps

1. Informative Guide
Hook More Customers in
8 steps

2. Ever wondered why most marketers today opt for email marketing? Simple, it works faster and better than other marketing mediums.
However, launching a bulk email campaign is similar to rolling a huge rock uphill. If you think you can do it all alone with one push, then think again!
You need proper momentum to achieve decent speed, you need to follow certain steps to ensure that emails are opened and read by all recipients.
Apart from your content, your reputation is what will decide whether your emails are being opened or marked as spam. Many times, people open emails from a reputed sender even if the content is irrelevant. You can improve email deliverability by being mindful of your lists, using a dedicated IP, respecting unsubscribes and welcoming new subscribers.
Your email campaign should be in harmony with your business policies and where they are headed. Your aim can be:
• Preparing a strategy based on the nature of your target audience.
• Strategizing on all the possible business opportunities that can be tapped once the audience is convinced.
• Mapping out a campaign review matrix to study where the brand is headed towards
• Running repeated tests that will improve the quality of your campaign.
• Winning more customer loyalty by branding yourself better.
• Retaining more customers

3. Map Campaign
Execute
CAN-SPAM Compliance
Test
Timing
Personalization
Content
These 8 easy steps will help you launch successful email marketing campaigns:
Content
Content is supreme. The words you use will make a major difference since you are pitching your entire campaign through these words. Don’t forget to emphasize on the important points to attract attention of your clients.
Personalization
A personalized touch can make a lot of difference and make your client feel connected with you. Use personalization in subject lines, addressing the recipient and within the email content.
Appearance

4. Keep the layout neat. A cluttered email with lots of call-to-action can never attract any of your prospect’s interest. Your click through rates will go down and you will lose customers.
Timing
When, you send your email is important. Run a test before you send your email campaign. Track the open rates. This way you can understand what time of the day and week your clients tend to read your mails.
Test Emails
Thoroughly run repeated tests on your email to check its effectiveness.
CAN-SPAM Compliance
Strictly abide by the rules set forth in the CAN-SPAM.
Execute
Check your entire campaign before sending the email. Once the test results are through you can analyze the outcome and make changes in the final campaign. This will help you enhance its quality.
Campaign Mapping
The entire process of mapping involves tracking, analyzing and reporting. Once you have launched the campaign, track and analyze the campaign thoroughly so that you can know the results. If you are using automated software, the interface will provide you reports of open rates, CTRs and number of unsubscribes.
Just launching an email campaign is not enough. Even if you are a pro, you might make a few mistakes that might cost you money in the long run. Through email marketing you can enhance your company’s brand name, attract customers, communicate better with your B2B prospects, etc. However, a lot of planning and analysis is required before your roll out your campaign to make it a success.