This is the assignment for ARE YOU PAYING ATTENTION.

1. Chan Wing Tung

2.  The biggest surprise is that Studio A allows
their customers try their products without any
payment. Advanced Mac, updated ipad and
iphone 5 are available for customers to touch
and try them.

3.  The policy allowing customers touch and try
the Apple products creates a drive for
customers which is a strong internal stimulus
that calls for action. When a person’s drive
for self-actualization might motivate them to
look into buying a ipad or a iphone. Then,
they might discuss ipad or iphone with their
friends and word of mouth is built up.
Therefore, the policy will build up demand for
the Apple product.

5.  Abercrombie & Fitch is an American retailer
that focuses on casual wear. A&F arranged a
hundred hunks to promote the flagship store
in Hong Kong. The shirtless models with
muscularity clapped with ladies and hollered
in front of the store and they waved from the
A&F bus that drives around the city. By doing
so, they got plenty of attention from the
screaming ladies and the mass media put
them in the spotlight.

6.  The biggest surprise is that A&F hired these
hunks at hundred HK dollars per hour but it
gained vast popularity through the social
network in which the photos ladies taking
with shirtless men posted and liked on
Facebook. Together with media, A&F devoted
little inputs but gained mass attention and
popularity.

8.  Ice fire, 5cm and American Eagle outfitters
are common retailers in Hong Kong. The
common feature is that salespeople wear the
casual wear provided by their company. It
turns out that the salespeople are models as
well as displaying the most trendy fashion
 The biggest surprise is that models can be
everyone who wear the products and they
promote the brand.

10.  誠品書店 is a bookstore in Hong Kong. A lot of
books are available for readers. It also
provides many comfortable sofas while
playing soft music. It allows readers read and
go through the books for a long period
without any disturbance.
 The biggest surprise is that this policy can
build up a long term and harmonious
relationship with customers.

11.  In order to keep in touch with customers and
a long term relationship with them, a lot of
stores take the initiative in improving the
services and gaining attention.