Why viral marketing, case study, and lesson learned.

1. VIRAL?
@elvirapc
Brand Associate Nutrifood
www.about.me/elvirapc
Should our brand go

2. …Why Viral Marketing
Viral Marketing - @elvirapc

3. Faster, Wider Reach
Viral Marketing - @elvirapc

4. Credibility
70% OF CONSUMERS TRUST BRAND
RECOMMENDATIONS FROM FRIENDS
Forrester Research, 2013
Nielsen, 2009
90% PEOPLE TRUST
RECOMMENDATIONS FROM PEOPLE
THEY KNOW
Viral Marketing - @elvirapc

5. “Free”
Taking the advantages of people’s connection
Viral Marketing - @elvirapc

6. …Case StudyViral Marketing - @elvirapc

7. Sweet Moments Last Longer
490,939 YouTube views
346,708 YouTube views
Ringtone
Music Download
YouTube Comments
Viral Marketing - @elvirapc

8. Sweet MOMent (Hari Ibu)
Viral Marketing - @elvirapc

9. Old Spice
258,983,529 views on YouTube
80,000 Twitter followers in 2 days
800% ↑ Facebook interaction
Viral Marketing - @elvirapc

10. Gangnam Style
1,704,475,197 views on YouTube
Nelly Furtado, Robbie Williams, Vanessa
Hudgens, Tom Cruise, LMFAO
follows his move
Viral Marketing - @elvirapc

11. …Lesson Learned
Viral Marketing - @elvirapc

12. To Extend a Brand
or… New Image
From older generation to youthful image
Viral Marketing - @elvirapc

13. Emotional
MEMORABLE: SWEET MOMENT (IT LASTS LONGER)
Viral Marketing - @elvirapc

14. Good content and…
„Good‟ social networking skills
FROM CEO to SPG
PEOPLE IN NUTRIFOOD HAVE
TWITTER ACCOUNT
Viral Marketing - @elvirapc

15. FROM YEAR TO YEAR,
OUR LIVE EVENTS MADE A TWITTER TRENDING TOPIC
Viral Marketing - @elvirapc

16. Simplicity: it‟s only a click away.
The power of thumb
TWITTER --- RETWEET
FACEBOOK --- SHARE
PATH --- REPATH
Viral Marketing - @elvirapc

17. You have to follow up
Viral Marketing - @elvirapc

18. You can‟t control
Viral Marketing - @elvirapc

19. Marketing = EASIER?
★ Free ★
★ Wider reach ★
★ Your brand needs a presence on social media:
Monitor what you can’t control ★
Viral Marketing - @elvirapc