This is a presentation on email list-growth by Justin Perkins, Director of Nonprofit Services at Care2.com. This covers options for paid and guerrilla marketing for nonprofit organizations.
16. Budget, List-Growth Rate, List Quality Page Low Quality High Quality Slow Growth (<1k/month) Rapid Growth (>8k/month) Collecting Opt-ins on your site ($) Large Targeted Community ($-$$) Viral Campaigns (priceless) General Portal ($-$$$) Canvassing/ Events ($$) Co-reg ($-$$$) Targeted List Swaps ($) Guerilla Marketing ($$ - $$$) List Append ($) CPM Advertising ($$$) SEM ($-$$$) Small Niche Community ($-$$)
26. Contextual Sign-ups: Care2 News Care2 News Network When a Care2 member shares a story they are then invited to sign up for a group that is relevant to the new topic they promoted.