Reach an underserved demographic through E\’LON Couture Magazine. Most advertisers spend an enormous amount of money targeting a younger demographic but our research has shown those who are brand loyal tend to spend more money on brands they trust, pass down those brand to their daughters and don\’t mind spending money for \’real\’ luxury items they can now afford. Reach this growing demographic via E\’LON Couture Magazine.

1. “The Magazine for Proud, Thoughtful Black Women”
MEDIA/ADVERTISING KIT
Click Here
http://eloncouture.com

2. Right Up Front
Chief Executive Officer, Publisher/Editor-In-Chief
Yolanda is president and chief executive officer
of E’LON, LLC, parent company of E’LON
Couture Cosmetics, E'LON Couture Magazine,
E'LON Couture GEAR, and the E'LON Center
for Women. Yolanda is responsible for
developing the company’s creative image,
published editorial content, financial and
operational strategy to grow our expanding
customer base and brand equity across each
brand. She has had an exciting and
rewarding career as both professional fashion
model and celebrity makeup artist. She holds
Master’s degrees in the Humanities and has an
extensive background in consumer research,
consumer behavior and marketing.
BRAND’S MISSION: The word elon translated means ‘strength’ or strong
as in a strong oak tree. Our brands seek to become strong, powerful
voices as global world leaders in the beauty, media, and fashion category
for black women. Our objective is to provide prestige cosmetic products
that are good for the skin, while also providing beauty and fashion, and
editorial content that live up to the expectations of the sophisticated,
elegant, beautiful black women in our communities around the world.
BRAND’S VISION: For women each month, E'LON Couture Cosmetics
and E'LON Couture Magazine are quickly becoming the eyes and voices
of strength beauty, culture, and community and inspiring and challenging
them to see things differently, in both themselves and the world. We want
to set the standard for the word 'beauty' and define it according to our own
terms. We want to give our customers a brand designed with her unique
needs in mind exclusively, and we want to show the many beautiful skin
tones that make up the beauty of black women.

3. “If I See Me… I Will Buy Me!”
Our Purpose
We seek to become the strong voice, and definitive eye of beautiful black
women 35 and older around the globe.
Our Motto
“If I see me…I will buy me!”
E’LON Couture is a prestige and premier beauty cosmetics brand and couture
beauty and fashion lifestyle magazine brand for today’s strong black woman.
With its vision of empowerment, dedication to ‘real’ beauty and celebration of
the inner strength of today’s black woman, E’LON Couture is fast becoming the
voice of black women 35 and older.
E’LON Couture Magazine is read by people living all across the globe and
includes readers that are on a list of the world’s most powerful black women in
business, politics, entertainment and philanthropy, as well as trendsetters
across the country.
E’LON Couture also includes a readership base in the industries that include
top executives, producers, actresses and decision makers in the movie and
music industry.
E’LON Couture is direct mailed to top designers, bankers, and corporate
CEO’s.
Our magazine has a readership base that includes subscribers who believe in
giving back to their communities, who are loyal to brands they trust and that
are recommended by a trusted source such as E’LON Couture and, brands
that define their lifestyle.
E’LON© and E’LON Couture© are Registered Trademarks of E’LON LLC™ 2000 - 2011. All Rights
Reserved. TWISY ™ and E=MC²™ are Registered Trademarks of E’LON LLC

5. Our Strategy
E'LON's story is the story of black women around the world. It is the
story of culture, of what is worth knowing and seeing, of individuality
and grace, and of the steady power of earned influence.
What we provide is a steady and continuously growing demographic
consumer market whose brand affections have changed, purchasing
styles have changed and who has engaged in a pattern of choosing
brands by researching what is best for her, her community, her
lifestyle.
Our strategy is simply to present you to a consumer who has the
earned economic income, discretionary spending and increased free
time to evaluate brands which provide her with more than just an
aspirational lifestyle – for she has achieved that – but brands that
resonate with her personal objectives and goals.
We have built a considerable platform that this consumer has come to
love, count on and trust. Our brands partnering with you:
E’LON Couture Cosmetics

6. E’LON Couture Magazine
E’LON Couture Publishing
TWISY Cosmetics by E’LON….A Name Mom Trusts
²
The Skincare Line for Men from E’LON Couture Cosmetics
E’LON’s Male Culture Scientifically Designed

7. OUR TARGETED AUDIENCE

8. “E’LON Couture Magazine is meeting the needs of ‘today’s black woman’ and
small and large businesses. A stylishly elegant magazine with a touch of luxury
that consistently for business reflects the reader’s interest in her world and
community. While at the same time providing aspirational yet accessible lifestyle
images.” - A. Hancock, Media Buyer/Planner the Fashion Directory.
Founded in 2009
By 2010 more than 200,000 readers
Readers Per Day = 3745
Unique Page Views Per Day = 19376
First Cover Michelle Obama
Readers spend on average an hour reading our digital magazine
33% of our readers read 4 out of every 4 digital issues front to back
Seasonal Publications
February – Black History Month
May – Mother’s Day
June/July Double Cover Issue
August/September – Back to School
November / December – Holiday Issues

9. DEMOGRAPHICS Reader/Viewer Total
Composition
Adult Women 350,000 100%
Median Age 25 – to - 34 28%
35 – to – 65 72%
Single 35%
Married 65%
Median HHI $65,000
<50,000 37%
<70,000 35%
95,000 > 28%
Median Ind. Income $52,000
50,000 38%
60,000 29%
College Educated 65%
Employed 70%
Professional/Manager 75%
Homeowner 50%
Children 60%
Working Mothers 25%
Overall Top 6 (Six) Reader New York 20%
Markets
London 20%
Chicago 20%
Atlanta 15%
Cincinnati 15%
Detroit 10%

10. 2011 EDITORIAL HIGHLIGHTS
January – The Soul of My Sister
February – The Makeover issue
March – The Wedding Issue
April – The State of Black America
May – Being You…Loving Myself
June /July – The Double Cover Issue
August/September - Body & Soul Issue
October – The Fashion Issue
November – The Get Away From It All Issue
December – The Luxurious Gifts Issue
In each issue we cover the following:
Beauty – Bringing the latest trends, tips and
techniques for both inner and outer beauty. We
provide not only the prestige cosmetics brands
to meet needs but also bring expert advice from
the world’s foremost makeup and beauty
experts.
Our Sister Profiles – We interview some of the
world’s most powerful women in business,
fashion, and politics and entertainment.
Fashion – We cover some of the best known
designers in the fashion world today. Brining the
latest looks and hottest new trends.
Travel – Covering the world’s most luxurious get
away destinations.
News – We’re covering the news from politics,
to education and the environment that affects
us.
Business – Today’s business world is not just
global but has many more women of color
playing upon its world stage. We bring you the
contacts, knowledge, stories to grow your career
and your business.

11. Inside Each Issue
Our Sisters…Ourselves
Right Upfront…News
Affecting Our Communities
around the Globe
Let The
Beauty
Brother Talk
Inspiring And
Conversations Each
Month with our
Brothers Making
Fashion
History and Changing
Lives
Travel
Business,
Money,
Career
Healthy Living…
Mind, Body and Soul

12. INSIDE EACH ISSUE: OUR EDITORIALS
Our monthly editorials focus on every aspect of our readers lives.
Fashion
Beauty
Relationships
Travel/Food
Health/Spirit
Finance/Busines
s & Tech

13. DIGITAL MEDIA KIT
Here you will find the advertising specs for E’LON Couture
Magazine’s digital offerings:
Readership 350,000. E’LON Couture Magazine is printed monthly
PUBLISHED: 12 x/Year
Circulation: National/International
All content must be in jpg or .gif images only. B/W is accepted
Color is Preferred. All Rate Quotes are based on 4C (Digital Color)
Ad Specs.
Ad Format: We reserve the right to reject any insertion, graphics,
text which does not meet the content standards of E’LON LLC.
6

14. DIGITAL READER MARKETS
Region % Readership
USA 60%
EUROPE 20%
CANADA 10%
AFRICA 8%
OTHER 2%
TOP US CITIES % Readership
Chicago 30
New York 25
Atlanta 15
Cincinnati 10
Minneapolis 8
St. Louis 6
Detroit 4
Los Angeles 2

15. RATES AND DATES FOR PRINT
ISSUE AD CLOSING DATE ON-LINE DATE
January November 16, 2011 December 31, 2011
February December 23, 2011 January 31, 2012
March January 29, 2012 February 28, 2012
April February 25, 2012 March 30, 2012
May March 23, 2012 April 30, 2012
June April 27, 2012 May 31, 2012
July May 26, 2012 June 30, 2012
August June 24, 2012 July 28, 2012
September July 22, 2012 August 27, 2012
October August 26, 2012 Sept. 30, 2012
November September 24, 2012 Oct. 22, 2012
December October 21, 2012 Nov. 26, 2012

16. AD CATEGORIES
BEAUTY
JEWELRY
FASHION
AUTOMOTIVE
TECHNOLOGY
INSURANCE
HEALTH
ENTERTAINMENT
TRAVEL
FOOD
--------------------------------------------------------------------
INNOVATIVE DIGITAL OPPORTUNITIES
Interactive Digital Media
ITunes
Tag Technology
Mobile Device
Branded Events Such as Fashion/ Beauty Talk Shows
E’LON On Tour - Smart Talk Media Series
E’LON Women of the Year
TWISY – The World Is Yours Teen Summit
E’LON Apps.

17. AD SIZES
FULL PAGE FULL PAGE / TWO PAGE
SPREAD
7 X 10
ONE HALF HORIZONTAL
1/3 V
ONE HALF 2/3 V
VERTICAL
1/3
SQ
The following rate guide should be used for the 2011-12 online magazine season to
help specify the size, type (format) and proofs E’LON Couture Magazine can accept.
Rate Quotes are for E’LON Couture Magazines Online edition only and do not apply
to any printed versions. Magazine online trim size is 8 x 10½.
Position
Guaranteed positions available for 15% premium of space charge. Preferred
positions are on a space-available basis as deemed by the publisher. Please check
with your ad account manager.
A.O.R. – Available on Request
Inserts, Cover wrap, Reprints, Business Reply Cards
Please proof your ad carefully. We are not
responsible for misprints, misspelling, or other
grammatically incorrect errors.

18. PAGE SIZE NON-BLEED BLEED TRIM
Full Page 7 x 10 8¼ x 10¾ 8 x 10½
⅔ Vertical 4⅝ x 9¾ 5¼ x 10¾ 5 x 10½
½ Vertical 3½ x 9¾ 4⅛x 10¾ 3½ x 9¾
⅓ Vertical 2¼ x 9¾ 2⅞ x 10¾ 2⅝ x10½
½ Horizontal 7 x 4⅞ 8¼ x 5¼ 7 x 4⅞
1/3 Square 4.6 x 4.87
Digital File Formats – All Ads must be created as a hi-res pdf, .jpg
or .gif format.
Please confirm due dates in advance of advertiser/agency
production planning.
Extension of ad dates are only provided in writing and are not
guaranteed unless in writing. If you require an extension please
contact our offices at 513.338.7643 immediately.
2011 -2012 RATES
1x 4x 8x 12x
2 Page Spread $5000 $3500 $2500 $1500
Full Page $2500 $1500 $1000 $750
2/3 $1500 $1000 $600 $350
1/2 $1000 $750 $550 $300
1/3 $500 $350 $250 $175
Cover 2 $2500
Cover 3 $2300
Cover $2700

19. SIGNATURE EVENTS
E’LON Couture Magazine offers signature
events as well as more intimate even
opportunities covering our lifestyles. We focus
on powerful women, fashion, community and
civic involvement and creating healthy and
whole young black girls and much more.
Return on investment is high as E’LON Couture
Magazine goes the distance to ensure that
sponsorships are fully activated.
Women of the Year
In December we send out our annual survey to find out who our readers thinks is
deserving of this honor. We name 7 (seven) influential black women from names
gathered from around the world. These influential women have the opportunity to
share their success with our readers at our annual UpFront & Powerful
Women’s Conference attendees in May of the following year.
UpFront & Powerful
This is our most influential event that honors our women of the year. Held in May
this is a powerful conference of Who’s Who in the areas of politics, philanthropy,
arts, education, media, science, community and civic engagement and more.
TWISY -The World is Your Teen Summit
Engaging and Interactive this teen summit is held each August as our back to
school event. Along with moving and powerful speakers from business and
industry, we present image and beauty consultants to talk about self-esteem
beauty, self-awareness, health, relationships, body awareness and identification
and more for young black women returning to school.

20. Sponsor Packages and Benefits
Sponsor benefits can vary but benefits of sponsorship include”
Company logo featured prominently as title or presenting sponsor in all
collateral signage, advertising and website with link to sponsors website.
Full page ad in E’LON Couture Magazine
Two complimentary tables and/or tickets with preferred seating
Logo on event page as a sponsor with link to your website
Acknowledgement in all press releases, event collateral materials, event ads
and on website
Acknowledgement in thank you ads from E’LON Couture Magazine
Host/Emcee mentions at events
Featured placement in programs
Company logo on backdrop during event
Opportunity to provide promotional items and gift bags
Logo engraved in all awards
Speaking role at event
Participation at meet and greet reception for honorees
Branded collateral at tables
Sponsor Packages
E’LON Couture Magazine event sponsorships are designed to allow
participating companies to enjoy a competitive advantage by having a
limited number of sponsors (usually a maximum of 4) at each event.
Presenting Sponsor ($10,000 – 15,000)
This premier sponsorship level receives all the typical sponsorship benefits
(as above) as well as ‘Naming Rights’ of our event. For Example: “UpFront
and Powerful, presented by XYZ Company”. As a presenting sponsor your
company will also receive a prominent speaking role as well as the ability to
have input into some design details of the event.

21. Signature Sponsor ($7,000 – 8,500)
E’LON Couture Magazine events are unique in
that we limit our sponsorships to a total of 5 per
event (1 presenting and 4 signature). As a
result, our Signature Sponsors receive
prominent billing and inclusion in awards
presentation and other participation at events.
Table Sponsor ($1500)
Table sponsorships offer the
opportunity for companies to receive
recognition at events on a smaller
level. Companies opting for this
sponsorship level receive recognition
through signage throughout the event,
a table solely for the company use for
employees and clients as well as
recognition in the program.
Sponsorship at this level is unlimited.
For more information please contact
your advertising account manager or
Amber Parks at 513.338.7643 or
eloncouturemagazine@mail.com

23. AWARDS
Awarded Business of the Year (E’LON), Cincinnati Chamber of Commerce (2005)
Awarded Small Business of the Year (E’LON) – African-American Chamber of
Commerce 2006
= S TRENGTH
E’LON and You…Empowering and Rebuilding the Strength of A
Community
“E’LON is the beauty of strength, of
fashion and couture, and of all things
glamorous.” – Robin K. Fields, Award
Winning Fashion and Wardrobe Stylist

24. “We are pleased that you chose E’LON Couture.
Our core message is one of strength, power,
beauty, hope and love. At E’LON we live by one
simple code of conduct: “I Am My Sisters
Keeper!”
We seek partners who see the value in bringing
strong black women into the dialogue about the
world around us. Whether in the arts,
entertainment, media, politics, education,
humanities, religion, science or raising our
families, our voices help move the whole of
humanity forward in product innovation,
technology, better healthcare, and talented and
educated children and communities.
We believe that partner is you. So I personally
thank you in advance. My promise to you as one
of our advertising partners is simple…to bring you
a quality product each and every month from
E’LON Couture Magazine.
If you feel I have failed in that mission…please
don’t hesitate to reach out to me directly at
elonyolanda@mail.com .
Visit us on the Web
http://eloncouture.com
http://bit.ly/eloncosmetics
Yolanda Webb
Publisher/CEO
About Us
“The E’LON Couture brands are here to bring
beauty, hope and inner strength to black women
around the world through our exceptional beauty
products and our positive messages and images
reflecting our natural beauty.
“At E’LON Couture I foundbelieve in the power of hope in shaping our
We expert
everyday lives and in the concept of women
partners who helped ensure women. So, through our work and
helping
my
bridesmaids and I looked our very back, supporting and
philanthropy we give
communities in which we do business
the
best on my special day!”
assisting and encouraging our partners to do the
same.”
E’LON© and E’LON Couture© are Registered Trademarks of E’LON LLC™ 2000 - 2011.
All Rights Reserved. TWISY ™ and E=MC²™ are Registered Trademarks of E’LON LLC