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My Evaluation By Ellice Macro
Introduction ,[object Object],[object Object]
In what ways does your media product use, develop or challenge forms of conventions of real media products? ,[object Object],[object Object],We also decided to reveal connotations of WHO the murderer is in the opening sequence, which isn’t always typical in a horror, so this is a development of typical real media products. We did this by zooming in on Mark and Jess at the end of the ‘3 Days Earlier’ footage, which drew attention to the pair’s relationship. This was necessary footage so we could raise such enigmas to make the audience carry on watching the film to reveal the answers, and I think it worked well!
Does our film fulfil the requirements of an opening sequence? ,[object Object],[object Object]
[object Object],[object Object],[object Object]
How does your film represent particular social groups? ,[object Object],[object Object],[object Object],The ‘3 Days Earlier’ scenes sets a contrast with the previous fast paced scenes. The group is filmed walking and talking and laughing, as a group of teenagers would. Our film portrays both of the stereotypes of teenagers – the ‘yob’ and the happy, carefree group of friends.
What kind of media institution might distribute your film and why? ,[object Object],[object Object],[object Object],[object Object]
Who would be the audience for your film? ,[object Object],[object Object],CUTWOOD
How did you attract and address your audience? ,[object Object],[object Object]
[object Object],[object Object],We can see from the film stills that there is a massive contrast between the before and after scenes. The black and white scenes are dark, low key lighting whereas the ‘3 Days Earlier’ scenes have very high key lighting. The music also created ‘binary opposition’, during the black and white scenes the music is very fast paced and loud, yet with the ‘3Days Earlier’ scenes there is just natural sound with some added bird noises. This creates contrast in the mood and atmosphere of the scenes also.
As I have discussed earlier, the enigmas we raised were key in making the audience want to carry on watching. Enigmas were instantly created when the sequence began ‘why is she in the woods?’, ‘who or what is she running from?’, ‘is that person dead on the floor?’, ‘have they been murdered?’, and so on. As our opening sequence continues, we are introduced to Mark (the killer). It is evident he is the murderer from the shots we took and the editing (discuss later). There is a massive contrast between the before and after scenes that helped raise the enigmas and made the plot more obvious to the audience. It is made apparent, during the ‘3 Days Earlier’ scenes, that Jess and Mark were supposed to be friends. The audience should be loaded with questions – ‘why is he trying to kill her?’, ‘what could have gone so wrong in the three days?’. From our audience feedback we can tell that these enigmas were successfully created, and the audience wanted to carry on watching the film to discover the answers. We have built up tension and suspense mainly through the music. We have used very fast paced music throughout the film which does create tension, however was mainly used to create contrast within the film. Some scenes we have slowed down (such as Mark) walking, yet we have kept the fast paced music – this was to try and show Mark’s calm attitude as he leisurely walks along, with Jess’ frantic state (the music). However, I don’t think this worked as well as we’d hoped as one of the criticisms from our audience feedback was that the music didn’t fit with some of the shots,  (see  audience response ).  We also tried to create suspense in the shot where Mark is stood by a tree and Jess is unknowingly hid behind it. The shot then abruptly stops and the ‘3 Days Earlier’ comes up. We thought the audience would respond with ‘has he killed her?’ etc.  The audience is left, theoretically, on a cliff hanger.
[object Object],We chose to make the film black and white. Firstly to convey that it is in the past; we were inspired after evaluating James Bond Casino Royale where the beginning opening sequence is in black and white as it’s in the past. Secondly, because it is a horror and we wanted the audience to see conventions of the genre as soon as the film began. We were mainly inspired by ‘The Blair Witch Project’, and our film has a similar feel. The black and white creates a good effect on the woodland as it looks eerie and haunting and makes the audience feel on edge. When the title comes up you can see the black and white trees moving and this looks quite effective along with the ‘suspense’ sound added, shortly followed by the diegetic sound of Jess’ screaming (which we increased the volume of). The non-diegetic sound we have added is quite fast paced, often more so than the images which is a downfall (see  audience feedback ). However, we did want the music to be fast paced as it is a chase scene after all and I think I does create elements of suspense, especially when some of the shots are particularly slow. The   Editing
[object Object],[object Object],[object Object]
[object Object],The final shot worked particularly well when we slowed it down. The final shot shows Mark holding a heavy stick which he’d clearly used to kill his friends with. We decided to slow this right down and this created a strange eerie effect. In the background there was a helicopter, as the scene is slowed down the noise from the helicopter is warped which makes it sound strange. The noise of the helicopter gives connotations that the police are after him and there is a murderer about! Also the fact he still has the stick in his hand raises more enigmas making the audience want to carry on watching
 was he not successful in killing her?
What have you learnt about technologies from the process of constructing this product? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Did the music fit with the images on screen? Was it clear what was happening in the sequence? No. of people No. of people What genre was our opening sequence? No. of people It seems we were quite successful, people understood what genre it was and what was happening in the sequence!
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Preliminary Task Vs Final Product Looking back at your  preliminary task , what do you think you have learnt in the progression from it to your  final product ? Our preliminary task was VERY basic, we didn’t really cut any shots just added sepia effect to make it look like an old western. We used basic camera angles on a tripod and the whole thing was taken in about three shots. We used dialogue to tell the story, however with our final product there is no dialogue whatsoever – the story is told through the media language and I think this is a lot more powerful and effective and the audience has to read between the lines to understand what is going on. The characters and story line is obviously a lot deeper than ‘a stolen magical horse’ and we took it much more seriously. Our final product explores wider issues within society – lack of respect for others, lack of respect for life.  I have learnt to edit the shots precisely using keyboard editing, which has definitely increased the professionalism of our film. The lighting is much better in our final film, we have experimented with natural lighting to create atmosphere on screen and the sound is much clearer. We added a variety of non-diegetic sounds to make the film more authentic and believable as a media product.
Conclusion ,[object Object],After receiving our audience feedback, I feel that we should change some of the music so it fits better with the images on screen. Also perhaps improve on the continuity editing and make the sequence flow better. However, I think the product has the potential to be made into a real film, so expect it soon at a cinema near you!

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Evaluation by Ellice Macro

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  • 11. As I have discussed earlier, the enigmas we raised were key in making the audience want to carry on watching. Enigmas were instantly created when the sequence began ‘why is she in the woods?’, ‘who or what is she running from?’, ‘is that person dead on the floor?’, ‘have they been murdered?’, and so on. As our opening sequence continues, we are introduced to Mark (the killer). It is evident he is the murderer from the shots we took and the editing (discuss later). There is a massive contrast between the before and after scenes that helped raise the enigmas and made the plot more obvious to the audience. It is made apparent, during the ‘3 Days Earlier’ scenes, that Jess and Mark were supposed to be friends. The audience should be loaded with questions – ‘why is he trying to kill her?’, ‘what could have gone so wrong in the three days?’. From our audience feedback we can tell that these enigmas were successfully created, and the audience wanted to carry on watching the film to discover the answers. We have built up tension and suspense mainly through the music. We have used very fast paced music throughout the film which does create tension, however was mainly used to create contrast within the film. Some scenes we have slowed down (such as Mark) walking, yet we have kept the fast paced music – this was to try and show Mark’s calm attitude as he leisurely walks along, with Jess’ frantic state (the music). However, I don’t think this worked as well as we’d hoped as one of the criticisms from our audience feedback was that the music didn’t fit with some of the shots, (see audience response ). We also tried to create suspense in the shot where Mark is stood by a tree and Jess is unknowingly hid behind it. The shot then abruptly stops and the ‘3 Days Earlier’ comes up. We thought the audience would respond with ‘has he killed her?’ etc. The audience is left, theoretically, on a cliff hanger.
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  • 19. Preliminary Task Vs Final Product Looking back at your preliminary task , what do you think you have learnt in the progression from it to your final product ? Our preliminary task was VERY basic, we didn’t really cut any shots just added sepia effect to make it look like an old western. We used basic camera angles on a tripod and the whole thing was taken in about three shots. We used dialogue to tell the story, however with our final product there is no dialogue whatsoever – the story is told through the media language and I think this is a lot more powerful and effective and the audience has to read between the lines to understand what is going on. The characters and story line is obviously a lot deeper than ‘a stolen magical horse’ and we took it much more seriously. Our final product explores wider issues within society – lack of respect for others, lack of respect for life. I have learnt to edit the shots precisely using keyboard editing, which has definitely increased the professionalism of our film. The lighting is much better in our final film, we have experimented with natural lighting to create atmosphere on screen and the sound is much clearer. We added a variety of non-diegetic sounds to make the film more authentic and believable as a media product.
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